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PRICING STRATEGY T5
  • Manahan, John Laurence R.

  • 問題数 20 • 11/27/2024

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    問題一覧

  • 1

    A company that wants to increase sales during a particular season can use which of the following price adjustment strategies?

    Seasonal pricing

  • 2

    Which of the following price adjustment strategies is most likely to be used when a company is trying to clear out old inventory?

    Discount pricing

  • 3

    Which among the subsequent pricing adjustment strategies involves charging different prices to different customers based on their willingness to pay?

    Dynamic pricing

  • 4

    Which of the following price adjustment strategies involves offering a product or service at a very low price in order to attract customers, with the expectation of making up the loss on other products or services?

    Loss-leader pricing

  • 5

    Smart Araneta is a concert venue that wants to increase ticket sales for an upcoming show. Which of the following price adjustment strategies should Smart Araneta use?

    Promotional pricing

  • 6

    Bag N' Save is a retailer that wants to offer discounted rates to customers who buy in bulk. Which of the following segmented pricing strategies should Bag N' Save use?

    Quantity pricing

  • 7

    Company A is a clothing retailer that prices all its products at odd numbers such as P19.99 or P29.97 instead of round numbers. Which of the following psychological pricing strategies is Company A using?

    Charm pricing

  • 8

    Coffee Grande is a coffee shop that offers a "tall" size, a "grande" size, and a "venti" size for its drinks. Which of the following psychological pricing strategies is Coffee Grande using?

    Tiered pricing

  • 9

    Which among the succeeding option completely described promotional pricing?

    A pricing strategy that involves offering discounts on products for a limited time

  • 10

    Which of the following is an example of promotional pricing?

    A company offering a discount on a product for a limited time

  • 11

    Which of the following is not a factor to consider when implementing promotional pricing?

    Product quality

  • 12

    Which among the succeeding is the complete explanation of geographical pricing?

    A pricing strategy that involves setting a different price for different regions

  • 13

    Which of the following is a disadvantage of geographical pricing?

    Decreased customer loyalty

  • 14

    Which of the following is not a factor to consider when implementing geographical pricing?

    Advertising budget

  • 15

    ABC Store wants to set different prices for its products in different regions. They consider production costs, target market, and competitor pricing while doing so. Which of the following is an example of geographical pricing?

    A company setting different prices for its products in different regions

  • 16

    Basket Me Over Store sets different prices for its products in different regions. This helps them to increase sales and target different customer segments. Which of the following is an example of geographical pricing?

    A company setting different prices for its products in different regions

  • 17

    Axl Store, a retail store, wants to boost sales during the holiday season. They decide to offer promotional pricing on all their products for two weeks. Which among the aforementioned options exhibits promotional pricing?

    A pricing strategy that involves offering discounts on products for a limited time

  • 18

    XYZ Corporation, a car rental company, wants to attract new customers and increase its market share. They decide to offer promotional pricing on all their car rental packages for the next six months. Which of the following is not a benefit of promotional pricing?

    Increased profit margins

  • 19

    When setting prices for a product in a foreign market, what should a company consider?

    The buying power of customers in the foreign market

  • 20

    What factor should the company consider when setting prices for its shoes in Asian markets?

    The cost of shipping the shoes to Asia