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問題一覧
1
Which among the following pricing strategy wherein a business produces two separate costs for a single consumption?
Two-part pricing
2
What is a common mistake companies make when setting the right price?
Setting the price too high
3
Which among the following referred as status quo pricing?
A pricing strategy that involves setting prices based on the current market price
4
How is price used as an indicator of value?
A high price indicates that a good or service is of high value to the consumer
5
What is the relationship between supply and demand and price?
If demand exceeds supply, price will increase
6
Price bundling offers customers a bigger perceived value per purchase. Offering customers package deals is a good way to build goodwill when they purchase a new product. According to the given significance, what is price bundling?
Offering several products for sale as a package at a lower price than the sum of their individual prices
7
The alternative to flexible pricing is a one-price strategy where there is one set price for a given product that all customers must pay. Which of the following strategy is best used when the company's goal is to sell large quantities of their product?
Single-price tactic
8
What is the primary reason for setting a price for a product or service?
To maximize profits
9
What is the role of price in the marketing mix? What is the role of price in the marketing mix?
To communicate the product's value to the customer
10
Why is it important to consider the perceived value of a product or service when setting its price?
It influences customers' purchasing decisions
11
Which among the following options completely described the price floor?
A legal minimum price that must be charged for a good or service
12
Which among the subsequent is an advantage of status quo pricing?
It allows a company to maintain its market position
13
What is the difference between price and cost?
Price is what the consumer pays, while cost is what the producer pays
14
Why is it important for companies to understand the price elasticity of demand?
To know how much to charge for a product or service
15
Which among the subsequent options referred as price skimming?
Setting a high price for a new product to maximize profits
16
How is price related to value?
Price is a reflection of the value that a good or service holds for the consumer
17
Value pricing ensures that your customers feel happy paying your price for the value they're getting. The statement describes which among the following?
Setting prices based on the perceived value of a product or service to the customer
18
Which among the subsequent are the factors that affect price?
All of the above are possible answer
19
Which among the following completely defined as price discrimination?
Charging different prices to different customers for the same product
20
Samsung Galaxy, the price of the product drops so that the product retains a competitive advantage. The given example referred as price skimming. Based on the given example which among the options absolutely defines as:
Charging a high price for a new product when it is first introduced
21
What are the three major factors to consider when setting a price for a product or service?
Cost, competition, and demand
22
Which among the succeeding completely describes price?
The amount paid for a good or service
23
Which of the following is an example of value pricing?
A tech company offering a subscription-based service at a lower price point than competitors
24
Which among the aforementioned is the first step in the pricing process?
Determining the target market