JAMES

35問 • 3ヶ月前

問題一覧

is a place where two parties can gather to facilitate the exchange of goods and services. The parties involved are usually buyers and sellers.

market

This is the product of the correlation between PP ( product performance ) + Ce ( customer expectation)

customer satisfaction

identity is the visual representation of the company to the world (employees, clients, suppliers, investors) through different communication elements such as product design, logo, advertising, website, corporate brochures, brochures, etc

corporate image

. • Is the attribute that allows an organization to outperform its competitors.

competitive advantage

is the attempt of a company to grow the size of its business. It aims to increase the scale of operations. Thus, the company can generate more money.Expansion to local to national and national to international market.

expansion of business

The repeat purchases by satisfied and delighted customers. • Recommendation by existing customer to friends, neighbor and others

brand loyalty

Marketing make the business to achieve organizational objectives.

organizational objective

• It is the utilization of an input to produce an output

effeciency

is the study of how people respond to products and services, followed by their marketing and selling

consumer behavior

is supported by customer relationship management thinsk oof customer relationship as strategy and as an action

customer relationship marketing

you set your prices according to what consumers think your product is worth

value based pricing

-You’re setting your prices based on what the competition is charging.

competitive pricing

If you set your prices as high as the market will possibly tolerate and then lower them overtume youll be using the

price skimming

You just take the product production cost and add a certain percentage to it.

cost plus pricing

companies attempt to push new products is by offering prices that are much lower than the competition.

penetration pricing

price a product cheaper than the competition and make the money back with increased volume.

economy pricing

constantly changing your prices to match the current demand for the item.

dynamic pricing

Marketing refers to activities a c o m p a n y u n d e r t a k e s to ------- the buying or selling of a product or service

promote

T h e m a r k e t m a y b e ------- like a retail outlet, where people meet face-toface, or ------- l ike an online market, where there i s n o direct physical contact between buyers and sellers

physical virtual

IMPORTANCE OF MARKETING

1. Customer Satisfaction 2. Corporate Image 3. Competitive Advantage 4. Expansion of Business 5. Brand Loyalty 6. Organizational Objectives 7. Optimum Utilization of Resources 8. Efficiency

EXAMPLES OF ORGANIZATIONAL OBJECTIVES

• Increase in Profit • Increase in Market Shares • Increase in Sales • Develop Brand Equity • Enhanced Brand Loyalty • Improved Brand Image • Improved Corporate Image

4 characteristic service

intangibility inseperability variability perishability

Factors Affecting Buying Behavior

economic factors socio cultural factors demographic factors pyschological factors psycho analytic factcors

4 types ofconsumer buying behavior

complex buying behavior habitual buying behavior variety seeking buying behavior dissonance reducing ubuying behavior

Key principles and strategies of relationship marketing include

customer centric approach personalization communication loyalty program customer service quality product and services feedback and adaptation data analysis long term perspective trust and credibility emotional connection

why relationship management can fail

lack of communicationtrust issues unresolved conflicts neglects mismatched expectation poor boundaries change and growth lack of empathy outside influences incompatibility lack of commitmment unresolved past issues emotional distance stagnation lack of apology

4ps

price place promotion product

3 types of marketing

internal marketing external marketing interactive

is a process where businesses determine the price of their product or service.

pricing strategy

is the value that the seller gets in exchange for goods and services.

product pricing

A system of values and beliefs in an organization that reinforces the idea that providing the customer with quality service is the principal concern of the business.

service culture

is a form of marketing businesses that provide a service to their customers use to increase brand awareness and sales. Unlike product marketing, services

Services marketing

is defined as the amount of money that you charge for your products, but understanding it requires much more than that simple definition

Pricing

key points in deciding the products

The price of a similar product in the market •The actual cost of the product •After-sales support •Warrantee

objective pricing strat

product survival , earn profit , capture market share

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STATISTIC 1

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STATISTIC 2

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STATISTIC 5

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BBMEI OPERATION

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問題一覧

is a place where two parties can gather to facilitate the exchange of goods and services. The parties involved are usually buyers and sellers.

market

This is the product of the correlation between PP ( product performance ) + Ce ( customer expectation)

customer satisfaction

corporate image

. • Is the attribute that allows an organization to outperform its competitors.

competitive advantage

expansion of business

The repeat purchases by satisfied and delighted customers. • Recommendation by existing customer to friends, neighbor and others

brand loyalty

Marketing make the business to achieve organizational objectives.

organizational objective

• It is the utilization of an input to produce an output

effeciency

is the study of how people respond to products and services, followed by their marketing and selling

consumer behavior

is supported by customer relationship management thinsk oof customer relationship as strategy and as an action

customer relationship marketing

you set your prices according to what consumers think your product is worth

value based pricing

-You’re setting your prices based on what the competition is charging.

competitive pricing

If you set your prices as high as the market will possibly tolerate and then lower them overtume youll be using the

price skimming

You just take the product production cost and add a certain percentage to it.

cost plus pricing

companies attempt to push new products is by offering prices that are much lower than the competition.

penetration pricing

price a product cheaper than the competition and make the money back with increased volume.

economy pricing

constantly changing your prices to match the current demand for the item.

dynamic pricing

Marketing refers to activities a c o m p a n y u n d e r t a k e s to ------- the buying or selling of a product or service

promote

T h e m a r k e t m a y b e ------- like a retail outlet, where people meet face-toface, or ------- l ike an online market, where there i s n o direct physical contact between buyers and sellers

physical virtual

IMPORTANCE OF MARKETING

1. Customer Satisfaction 2. Corporate Image 3. Competitive Advantage 4. Expansion of Business 5. Brand Loyalty 6. Organizational Objectives 7. Optimum Utilization of Resources 8. Efficiency

EXAMPLES OF ORGANIZATIONAL OBJECTIVES

• Increase in Profit • Increase in Market Shares • Increase in Sales • Develop Brand Equity • Enhanced Brand Loyalty • Improved Brand Image • Improved Corporate Image

4 characteristic service

intangibility inseperability variability perishability

Factors Affecting Buying Behavior

economic factors socio cultural factors demographic factors pyschological factors psycho analytic factcors

4 types ofconsumer buying behavior

complex buying behavior habitual buying behavior variety seeking buying behavior dissonance reducing ubuying behavior

Key principles and strategies of relationship marketing include

why relationship management can fail

4ps

price place promotion product

3 types of marketing

internal marketing external marketing interactive

is a process where businesses determine the price of their product or service.

pricing strategy

is the value that the seller gets in exchange for goods and services.

product pricing

A system of values and beliefs in an organization that reinforces the idea that providing the customer with quality service is the principal concern of the business.

service culture

is a form of marketing businesses that provide a service to their customers use to increase brand awareness and sales. Unlike product marketing, services

Services marketing

is defined as the amount of money that you charge for your products, but understanding it requires much more than that simple definition

Pricing

key points in deciding the products

The price of a similar product in the market •The actual cost of the product •After-sales support •Warrantee

objective pricing strat

product survival , earn profit , capture market share