問題一覧
1
__________ is the goal of the marketing concept
Customer satisfaction
2
In the context of the psychological variables of buying behaviour, __________ is the process by which a person selects, organizes, and interprets information received from his or her senses
perception
3
______ is best described as a group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas.
Marketing
4
Deborah owns a rustic furniture store in New Hampshire. When customers buy her unique furniture pieces, she arranges a time for her employees to deliver the furniture to their homes using her delivery truck. This is an example of ______________________
transporting
5
Valerie is a marketer for an online shoe store. An important task she performs regularly is measuring the website's traffic and performance. This task is known as __________
marketing analytics
6
Which of the following is a social variable of buying behaviour?
culture
7
Prism Phones wants to target college students and young professionals. The company has therefore decided to advertise its cell phones over social networking and other popular websites. Relative to television advertising, this strategy will help Prism Phones save costs and thus allow the firm to sell its phones at more competitive prices. Prism Phones' decision to advertise through different media than the ones adopted by other firms illustrates the _________ activities of the marketing mix.
promotion
8
________ refers to standardizing products by dividing them into subgroups and displaying and labeling them so that consumers clearly understand their nature and quality.
Grading
9
Personal Fitness Gym provides its clients with personal training sessions, small group exercise classes, fitness machines and weights to use, and a separate kids' gym with daycare specialists, so members can bring their children to the gym with them. These items are most closely associated with the _________ aspect of the marketing mix.
product
10
_________ refers to the decision processes and actions of people who purchase and use products.
Buying behavior
Revision Exercise 1
Revision Exercise 1
yoyo wong · 10問 · 1年前Revision Exercise 1
Revision Exercise 1
10問 • 1年前Revision Exercise 2
Revision Exercise 2
yoyo wong · 10問 · 1年前Revision Exercise 2
Revision Exercise 2
10問 • 1年前Revision Exercise 3
Revision Exercise 3
yoyo wong · 10問 · 1年前Revision Exercise 3
Revision Exercise 3
10問 • 1年前Revision Exercise 4
Revision Exercise 4
yoyo wong · 10問 · 1年前Revision Exercise 4
Revision Exercise 4
10問 • 1年前Revision Exercise 6
Revision Exercise 6
yoyo wong · 10問 · 1年前Revision Exercise 6
Revision Exercise 6
10問 • 1年前Revision Exercise 7
Revision Exercise 7
yoyo wong · 10問 · 1年前Revision Exercise 7
Revision Exercise 7
10問 • 1年前Revision Exercise 8
Revision Exercise 8
yoyo wong · 10問 · 1年前Revision Exercise 8
Revision Exercise 8
10問 • 1年前mid-term vocab
mid-term vocab
yoyo wong · 45問 · 1年前mid-term vocab
mid-term vocab
45問 • 1年前final exam vocab
final exam vocab
yoyo wong · 45問 · 1年前final exam vocab
final exam vocab
45問 • 1年前問題一覧
1
__________ is the goal of the marketing concept
Customer satisfaction
2
In the context of the psychological variables of buying behaviour, __________ is the process by which a person selects, organizes, and interprets information received from his or her senses
perception
3
______ is best described as a group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas.
Marketing
4
Deborah owns a rustic furniture store in New Hampshire. When customers buy her unique furniture pieces, she arranges a time for her employees to deliver the furniture to their homes using her delivery truck. This is an example of ______________________
transporting
5
Valerie is a marketer for an online shoe store. An important task she performs regularly is measuring the website's traffic and performance. This task is known as __________
marketing analytics
6
Which of the following is a social variable of buying behaviour?
culture
7
Prism Phones wants to target college students and young professionals. The company has therefore decided to advertise its cell phones over social networking and other popular websites. Relative to television advertising, this strategy will help Prism Phones save costs and thus allow the firm to sell its phones at more competitive prices. Prism Phones' decision to advertise through different media than the ones adopted by other firms illustrates the _________ activities of the marketing mix.
promotion
8
________ refers to standardizing products by dividing them into subgroups and displaying and labeling them so that consumers clearly understand their nature and quality.
Grading
9
Personal Fitness Gym provides its clients with personal training sessions, small group exercise classes, fitness machines and weights to use, and a separate kids' gym with daycare specialists, so members can bring their children to the gym with them. These items are most closely associated with the _________ aspect of the marketing mix.
product
10
_________ refers to the decision processes and actions of people who purchase and use products.
Buying behavior