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Revision Exercise 6
10問 • 1年前
  • yoyo wong
    • 通報

    問題一覧

  • 1

    The process of coordinating the promotion mix elements and synchronizing promotion as a unified effort is known as ________________

    integrated marketing communications

  • 2

    ____________ is the full introduction of a complete marketing strategy and the launch of a product.

    Commercialization

  • 3

    Before introducing a new product, a prototype is created at the ________ stage

    product development

  • 4

    Which of the following promotion mix variables is best for promoting expensive products with specialized uses, such as houses?

    personal selling

  • 5

    During the ___________ stage of the product cycle, a firm tries to strengthen its position in the market by emphasizing the product's benefits and identifying market segments that want these benefits.

    growth

  • 6

    Which of the following is TRUE regarding a product's packaging?

    Consumers are willing to pay more for certain packaging attributes, such as clearly stated nutrition and ingredient labelling.

  • 7

    Sun Dane Inc., a tire manufacturing company, is in the process of developing a new product. Its R&D team has shortlisted the idea of a tire fitted with a sheet to keep off the dirt. It is in the process of transforming the idea into an actual model. Sun Dane is currently in the _______________ stage.

    product development

  • 8

    Wholesome Cuisine, a frozen foods company, decides to create a new mail order meal division, focused on offering delicious food that is also healthy and easy to prepare. Wholesome Cuisine forms a team of nutritionists, chefs, food critics, and packaging engineers who work together to develop easy-to-prepare meals that are healthy, balanced, and tasty. Which step in the product development process does this scenario best describe?

    idea development

  • 9

    Which of the following is the stage in the product development process where most new product ideas are rejected because they seem inappropriate for an organization?

    idea screening

  • 10

    Which of the following activities is associated with identifying products?

    brand

    • Revision Exercise 1

    Revision Exercise 1

    yoyo wong · 10問 · 1年前

    Revision Exercise 1

    Revision Exercise 1

    10問 • 1年前
    yoyo wong

    Revision Exercise 2

    Revision Exercise 2

    yoyo wong · 10問 · 1年前

    Revision Exercise 2

    Revision Exercise 2

    10問 • 1年前
    yoyo wong

    Revision Exercise 3

    Revision Exercise 3

    yoyo wong · 10問 · 1年前

    Revision Exercise 3

    Revision Exercise 3

    10問 • 1年前
    yoyo wong

    Revision Exercise 4

    Revision Exercise 4

    yoyo wong · 10問 · 1年前

    Revision Exercise 4

    Revision Exercise 4

    10問 • 1年前
    yoyo wong

    Revision Exercise 5

    Revision Exercise 5

    yoyo wong · 10問 · 1年前

    Revision Exercise 5

    Revision Exercise 5

    10問 • 1年前
    yoyo wong

    Revision Exercise 7

    Revision Exercise 7

    yoyo wong · 10問 · 1年前

    Revision Exercise 7

    Revision Exercise 7

    10問 • 1年前
    yoyo wong

    Revision Exercise 8

    Revision Exercise 8

    yoyo wong · 10問 · 1年前

    Revision Exercise 8

    Revision Exercise 8

    10問 • 1年前
    yoyo wong

    mid-term vocab

    mid-term vocab

    yoyo wong · 45問 · 1年前

    mid-term vocab

    mid-term vocab

    45問 • 1年前
    yoyo wong

    final exam vocab

    final exam vocab

    yoyo wong · 45問 · 1年前

    final exam vocab

    final exam vocab

    45問 • 1年前
    yoyo wong

    問題一覧

  • 1

    The process of coordinating the promotion mix elements and synchronizing promotion as a unified effort is known as ________________

    integrated marketing communications

  • 2

    ____________ is the full introduction of a complete marketing strategy and the launch of a product.

    Commercialization

  • 3

    Before introducing a new product, a prototype is created at the ________ stage

    product development

  • 4

    Which of the following promotion mix variables is best for promoting expensive products with specialized uses, such as houses?

    personal selling

  • 5

    During the ___________ stage of the product cycle, a firm tries to strengthen its position in the market by emphasizing the product's benefits and identifying market segments that want these benefits.

    growth

  • 6

    Which of the following is TRUE regarding a product's packaging?

    Consumers are willing to pay more for certain packaging attributes, such as clearly stated nutrition and ingredient labelling.

  • 7

    Sun Dane Inc., a tire manufacturing company, is in the process of developing a new product. Its R&D team has shortlisted the idea of a tire fitted with a sheet to keep off the dirt. It is in the process of transforming the idea into an actual model. Sun Dane is currently in the _______________ stage.

    product development

  • 8

    Wholesome Cuisine, a frozen foods company, decides to create a new mail order meal division, focused on offering delicious food that is also healthy and easy to prepare. Wholesome Cuisine forms a team of nutritionists, chefs, food critics, and packaging engineers who work together to develop easy-to-prepare meals that are healthy, balanced, and tasty. Which step in the product development process does this scenario best describe?

    idea development

  • 9

    Which of the following is the stage in the product development process where most new product ideas are rejected because they seem inappropriate for an organization?

    idea screening

  • 10

    Which of the following activities is associated with identifying products?

    brand