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Test Angličtina Marketing Mix

Test Angličtina Marketing Mix
57 otázky • před 1 lety
  • Anonymní
    • nahlásit

    Seznam otázek

  • 1

    What does the 4P'S include?

    Product, Place, Promotion, Price

  • 2

    What does 4A's stand for?

    Acceptability, Affordability, Accessibility, Awareness

  • 3

    Co znamená slovíčko Awareness

    Povědomí

  • 4

    Co znamená slovíčko Affordability?

    Cenová dostupnost

  • 5

    What does PLC stand for?

    Product Life Cycle

  • 6

    What group do we classify Customers Need into in 4C'S?

    Product

  • 7

    Napište správně slovíčko cenová dostupnost

    affordability

  • 8

    Napište správně slovíčko Přístup

    accessibility

  • 9

    Napiště správně slovíčko povědomí

    awareness

  • 10

    Napiště správně slovíčko přijatelnost

    acceptability

  • 11

    What does 40s stand for?

    Objects, Objectives, Organization, Operations

  • 12

    Jak se anglicky řekne slovíčko Náklady pro uživatele?

    cost to user

  • 13

    What do we include among the external entities of the Swot analysis?

    Threats, Opportunities

  • 14

    What do we include among the internal subjects of a Swot analysis?

    Strenghts, Weaknesses

  • 15

    Slovo Opportunities v češtině znamená?

    Příležitosti

  • 16

    Slovo Threats znamená?

    Hrozby

  • 17

    Slovo Strenghts znamená?

    Silné stránky

  • 18

    Slovo Weaknesses znamená?

    Slabé stránky

  • 19

    Physical Evidence znamená?

    fyzické důkazy

  • 20

    It will stop using ______ techniques, such as mailings and events.

    Promotional

  • 21

    Stylish handbags at a ______ of £10 are attractive to younger customers.

    Price

  • 22

    Today some marketers talk about an additional four PS. About what?

    People, Physical presence, Process, Physical evidence

  • 23

    Slovíčko Blend znamená?

    Směs

  • 24

    Marie Curie Cancer Care says it is responding to customers needs and wants by seeling elegant fashionwear _____

    Products

  • 25

    We can include in the product:

    Branding, Quality, Support, Repuration

  • 26

    We can include to the Place:

    Location, Accessibility, Distribution, Delivery

  • 27

    Conchides the negotation, znamená?

    Utvrzuje vyjednávání

  • 28

    Napiště správně slovíčko pohodlí

    convenience

  • 29

    Napiště správně slovíčko komunikace

    communication

  • 30

    How do we sort Objects in the 4Os model?

    Product

  • 31

    Napiště správně slovíčko potřeby zákazníka

    customer needs

  • 32

    Slovíčko Negotiate znamená?

    Vyjednávat

  • 33

    Slovíčko Start immediataly znamená?

    začít ihned

  • 34

    What does the _______ to solve a problem? For example,people don't have

    customer need

  • 35

    The company must identify _______ so that products that meer these needs can be developed.

    customer needs

  • 36

    Does the customer perceive the ____ of the product as futr, or is it too expensive?

    cost

  • 37

    How _____ is it to find your product? is it easy, or does the customer have to make an effort?

    convenient

  • 38

    How should you ____ with your customers?

    communicate

  • 39

    How _____ is the product, and do people approve of the product?

    acceptable

  • 40

    Is it socialy ____ - fashionnable and attractive?

    acceptable

  • 41

    Does the product respect the laws of the country is it legally ______?

    acceptable

  • 42

    Does the customer have enough money to buy the product? Can he/she ____ the product?

    afford

  • 43

    Is the product easy to ____?

    access

  • 44

    Is the product ______ for people with disabilities?

    accessible

  • 45

    Price _____ concern the price you want to sell at.

    objectives

  • 46

    How should you _____ the sale and distribution of your product?

    organize

  • 47

    Which kind of promotional _______, such as direct mail, will work best for the product?

    operations

  • 48

    _____ is an acronym which represents the steps or marketer takes in order to persuade customers to buy a product or service.

    AIDA

  • 49

    We include in AIDA:

    Attention, Interest, Desire, Action

  • 50

    Pochopit potřeby spotřebitelů

    understand consumer needs

  • 51

    odlišit svou značku od konkurence

    differerentiate your brand from your competitors

  • 52

    Školení a rozvoj

    training and developmet

  • 53

    akcionáři

    shareholders

  • 54

    It is important to satisfy _______ needs without harming the brand in the long term.

    shareholders

  • 55

    Dodavatelé

    suppliers

  • 56

    Suroviny

    raw materials

  • 57

    Good relations with _____ will make business easier.

    suppliers

    • Test Psychologie

    Test Psychologie

    Anonymní · 47 otázky · před 1 lety

    Test Psychologie

    Test Psychologie

    47 otázky • před 1 lety
    Anonymní

    Média a mediální komunikace

    Média a mediální komunikace

    Anonymní · 98 otázky · před 1 lety

    Média a mediální komunikace

    Média a mediální komunikace

    98 otázky • před 1 lety
    Anonymní

    Test angličtina marketing

    Test angličtina marketing

    Anonymní · 100 otázky · před 1 lety

    Test angličtina marketing

    Test angličtina marketing

    100 otázky • před 1 lety
    Anonymní

    Seznam otázek

  • 1

    What does the 4P'S include?

    Product, Place, Promotion, Price

  • 2

    What does 4A's stand for?

    Acceptability, Affordability, Accessibility, Awareness

  • 3

    Co znamená slovíčko Awareness

    Povědomí

  • 4

    Co znamená slovíčko Affordability?

    Cenová dostupnost

  • 5

    What does PLC stand for?

    Product Life Cycle

  • 6

    What group do we classify Customers Need into in 4C'S?

    Product

  • 7

    Napište správně slovíčko cenová dostupnost

    affordability

  • 8

    Napište správně slovíčko Přístup

    accessibility

  • 9

    Napiště správně slovíčko povědomí

    awareness

  • 10

    Napiště správně slovíčko přijatelnost

    acceptability

  • 11

    What does 40s stand for?

    Objects, Objectives, Organization, Operations

  • 12

    Jak se anglicky řekne slovíčko Náklady pro uživatele?

    cost to user

  • 13

    What do we include among the external entities of the Swot analysis?

    Threats, Opportunities

  • 14

    What do we include among the internal subjects of a Swot analysis?

    Strenghts, Weaknesses

  • 15

    Slovo Opportunities v češtině znamená?

    Příležitosti

  • 16

    Slovo Threats znamená?

    Hrozby

  • 17

    Slovo Strenghts znamená?

    Silné stránky

  • 18

    Slovo Weaknesses znamená?

    Slabé stránky

  • 19

    Physical Evidence znamená?

    fyzické důkazy

  • 20

    It will stop using ______ techniques, such as mailings and events.

    Promotional

  • 21

    Stylish handbags at a ______ of £10 are attractive to younger customers.

    Price

  • 22

    Today some marketers talk about an additional four PS. About what?

    People, Physical presence, Process, Physical evidence

  • 23

    Slovíčko Blend znamená?

    Směs

  • 24

    Marie Curie Cancer Care says it is responding to customers needs and wants by seeling elegant fashionwear _____

    Products

  • 25

    We can include in the product:

    Branding, Quality, Support, Repuration

  • 26

    We can include to the Place:

    Location, Accessibility, Distribution, Delivery

  • 27

    Conchides the negotation, znamená?

    Utvrzuje vyjednávání

  • 28

    Napiště správně slovíčko pohodlí

    convenience

  • 29

    Napiště správně slovíčko komunikace

    communication

  • 30

    How do we sort Objects in the 4Os model?

    Product

  • 31

    Napiště správně slovíčko potřeby zákazníka

    customer needs

  • 32

    Slovíčko Negotiate znamená?

    Vyjednávat

  • 33

    Slovíčko Start immediataly znamená?

    začít ihned

  • 34

    What does the _______ to solve a problem? For example,people don't have

    customer need

  • 35

    The company must identify _______ so that products that meer these needs can be developed.

    customer needs

  • 36

    Does the customer perceive the ____ of the product as futr, or is it too expensive?

    cost

  • 37

    How _____ is it to find your product? is it easy, or does the customer have to make an effort?

    convenient

  • 38

    How should you ____ with your customers?

    communicate

  • 39

    How _____ is the product, and do people approve of the product?

    acceptable

  • 40

    Is it socialy ____ - fashionnable and attractive?

    acceptable

  • 41

    Does the product respect the laws of the country is it legally ______?

    acceptable

  • 42

    Does the customer have enough money to buy the product? Can he/she ____ the product?

    afford

  • 43

    Is the product easy to ____?

    access

  • 44

    Is the product ______ for people with disabilities?

    accessible

  • 45

    Price _____ concern the price you want to sell at.

    objectives

  • 46

    How should you _____ the sale and distribution of your product?

    organize

  • 47

    Which kind of promotional _______, such as direct mail, will work best for the product?

    operations

  • 48

    _____ is an acronym which represents the steps or marketer takes in order to persuade customers to buy a product or service.

    AIDA

  • 49

    We include in AIDA:

    Attention, Interest, Desire, Action

  • 50

    Pochopit potřeby spotřebitelů

    understand consumer needs

  • 51

    odlišit svou značku od konkurence

    differerentiate your brand from your competitors

  • 52

    Školení a rozvoj

    training and developmet

  • 53

    akcionáři

    shareholders

  • 54

    It is important to satisfy _______ needs without harming the brand in the long term.

    shareholders

  • 55

    Dodavatelé

    suppliers

  • 56

    Suroviny

    raw materials

  • 57

    Good relations with _____ will make business easier.

    suppliers