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Test angličtina marketing

Test angličtina marketing
100 otázky • před 1 lety
  • Anonymní
    • nahlásit

    Seznam otázek

  • 1

    Start selling for the first time

    launch

  • 2

    A luxury product which is high quality and expensive is a(n) _____.

    an upmarket

  • 3

    A product which only appeals to a very specialist group of customers is a ______ product.

    niche

  • 4

    The percentage of the market which your company has is your market _____.

    share

  • 5

    What is a brand called which has the supermarket's name on it?

    an own brand

  • 6

    Which word has these three meanings: start (a company), put (a product)on the market, start (an advertising campaign) ?

    launch

  • 7

    What do marketers call the place where the product reaches the consumer?

    an end-user

  • 8

    What is another word for direct mail?

    junk mail

  • 9

    When a company subsidises a football team or a music concert, what is this called?

    sponsorship

  • 10

    Which of these publicity materials is likely to look like a colour magazine?

    a brochure

  • 11

    Something which costs more than it is worth

    over-priced

  • 12

    To start to work in a new area of business

    to move into

  • 13

    Promoted by recommendations from existing customers

    word-of-mouth

  • 14

    The opinion people have about whether something is good or bad

    reputation

  • 15

    To lose your job for economic reasons

    made redundant

  • 16

    To become involved in something that someone else has started

    to get in on the act

  • 17

    Having of using ideas, beliefs,etc. which are accepted by most people

    mainstream

  • 18

    a person, organisation,etc.that develops new fashions, especially in clothes

    trendsetter

  • 19

    One of the first users of a given company, product or technology, especially in fashion and art.

    early adopter

  • 20

    Someone who introduces changes and completely new ideas

    innovator

  • 21

    A short written description of your education,qualificarions,previous jobs and personal interests,used when you are trying to get a job.

    a resumé

  • 22

    Describes someone who is determined to do what they want and refuses to do anything else

    stubborn

  • 23

    To pay money in order to receive a product or use a service regularly

    subscribe

  • 24

    new, exciting and very fashionable

    hot

  • 25

    The reason you behave as you do

    what makes someone tick

  • 26

    The money which you can spend as you want ( not including taxes, food and other basic needs)

    disposable income

  • 27

    Covering a large area; having a great range

    extensive

  • 28

    How much of the market is taken by a particular product

    market share

  • 29

    Knowledge that a certain brand exists

    brand awareness

  • 30

    Publicised strongly

    hyped

  • 31

    tactics/tricks

    ploys

  • 32

    Visits (to a website)

    hits

  • 33

    do something that might be harmful or dangerous

    take risks

  • 34

    Suit

    fit into

  • 35

    Someone who represents the product

    brand ambassador

  • 36

    put on the Internet

    go digital

  • 37

    Move across to another side

    cross over

  • 38

    Lots of people hear about it

    word gets around

  • 39

    Ask someone to do a particular job

    bring in

  • 40

    Accept of particular job or responsibility

    take on

  • 41

    Start working

    get down to business

  • 42

    Reklamní pošta/letáky

    direct mail

  • 43

    Vzorečky či dárky

    free samples or gifts

  • 44

    Letáky a brožury

    leaflets and brochur

  • 45

    Místo ze zlevněným zbožím

    point-of-sale display

  • 46

    Sponzorství

    sponsorship

  • 47

    Televizní a rádiová reklama

    television and radio advertising

  • 48

    Webové stránky

    website

  • 49

    Virální marketing

    viral marketing

  • 50

    Stát na potravním řetězci

    stand at food fair

  • 51

    Write the word that means: Concludes the negotation (close the deal)

    leaves the table

  • 52

    Write the word that means: Start working

    get down to business

  • 53

    Write the word that means: fix high objectives

    set my sights high

  • 54

    Write the word that means: Reach a agreement which involves accepting less than you wanted.

    compromise

  • 55

    Write the word that means: Stop interrupt

    break off

  • 56

    Write the word that means: What you want from the negotiations

    demands

  • 57

    Write the word that means: Improvise

    play it by ear

  • 58

    Write the word that means : completely

    all time

  • 59

    Write the word that means: start immediately

    straight away

  • 60

    Write the word that means: Your lowest acceptable position

    the deal on offer

  • 61

    Write the word that means : Direct

    attitude

  • 62

    Write 2.5

    two point five

  • 63

    Two point three is?

    2.3

  • 64

    Write 10,25

    ten point two five

  • 65

    Write 50%

    fifty per cent

  • 66

    Write 535

    five hundred and thirty-five

  • 67

    Write 233,419

    two hundred and thirty-three thousand,four hundred and nineteen

  • 68

    Write £3.50

    three pounds fifty

  • 69

    Write €19.99

    nineteen euros ninety-nine

  • 70

    Write €45,000.p.a.

    forty-five thousand euros a year

  • 71

    Last year, the numbers increased ____57,000_____140,000.

    from,to

  • 72

    This year,they have decreased,____25,000

    by

  • 73

    Customer satisfaction increased by 11% ____83% last year.

    to

  • 74

    In February,sales enquiries peaked____540.

    at

  • 75

    Last year,our profits increased ___10%.

    by

  • 76

    This market is estimated___20,000 companies in France and 80,000 in the rest of Europe.

    at

  • 77

    We have reduced,our complaints___257___230 thanks to the improvements.

    from,to

  • 78

    We would like to increase our sales____13%.

    by

  • 79

    The process of searching for new ideas

    idea generation

  • 80

    CPI is

    consumer price index

  • 81

    A method of generating ideas in a group setting

    brainstorming

  • 82

    The study of market conditions to understand customer needs

    market research

  • 83

    The act of changing and selecting the best existing products

    modification

  • 84

    The process of evaluating and selecting the best product ideas

    screening

  • 85

    Testing a product idea with potential customers

    concepte testing

  • 86

    How readily consumers adopt a new product in the market

    consume acceptance

  • 87

    A plan to succesfully introduce a product to the market -

    market strategy

  • 88

    The quantity of a product sold within a certain period

    sales value

  • 89

    Concludes the negotiation

    leaves the table

  • 90

    Be a lot more succesfull than you

    run rugs around you

  • 91

    A high quality brand, more expensive than its competitors -

    a premium brand

  • 92

    A brand that is cheaper thant its competitors -

    an economy brand

  • 93

    The best-selling brand in a particular market -

    a brand leader

  • 94

    Become angry or excited -

    lose your cool

  • 95

    We will dispatch this order to you as soon as we receive your egreement .... writing.

    in

  • 96

    There has been a ............ the amount of money you spend on advertising (two words missing)

    rise in

  • 97

    Substitute or replacement for something else

    proxy

  • 98

    Someone who is selling something

    vendor

  • 99

    Powerfull effect that something new has on a situation or person

    impact

  • 100

    Include something when you are doing a calculation or when you are trying to understand something

    factor in

    • Test Angličtina Marketing Mix

    Test Angličtina Marketing Mix

    Anonymní · 57 otázky · před 1 lety

    Test Angličtina Marketing Mix

    Test Angličtina Marketing Mix

    57 otázky • před 1 lety
    Anonymní

    Test Psychologie

    Test Psychologie

    Anonymní · 47 otázky · před 1 lety

    Test Psychologie

    Test Psychologie

    47 otázky • před 1 lety
    Anonymní

    Média a mediální komunikace

    Média a mediální komunikace

    Anonymní · 98 otázky · před 1 lety

    Média a mediální komunikace

    Média a mediální komunikace

    98 otázky • před 1 lety
    Anonymní

    Seznam otázek

  • 1

    Start selling for the first time

    launch

  • 2

    A luxury product which is high quality and expensive is a(n) _____.

    an upmarket

  • 3

    A product which only appeals to a very specialist group of customers is a ______ product.

    niche

  • 4

    The percentage of the market which your company has is your market _____.

    share

  • 5

    What is a brand called which has the supermarket's name on it?

    an own brand

  • 6

    Which word has these three meanings: start (a company), put (a product)on the market, start (an advertising campaign) ?

    launch

  • 7

    What do marketers call the place where the product reaches the consumer?

    an end-user

  • 8

    What is another word for direct mail?

    junk mail

  • 9

    When a company subsidises a football team or a music concert, what is this called?

    sponsorship

  • 10

    Which of these publicity materials is likely to look like a colour magazine?

    a brochure

  • 11

    Something which costs more than it is worth

    over-priced

  • 12

    To start to work in a new area of business

    to move into

  • 13

    Promoted by recommendations from existing customers

    word-of-mouth

  • 14

    The opinion people have about whether something is good or bad

    reputation

  • 15

    To lose your job for economic reasons

    made redundant

  • 16

    To become involved in something that someone else has started

    to get in on the act

  • 17

    Having of using ideas, beliefs,etc. which are accepted by most people

    mainstream

  • 18

    a person, organisation,etc.that develops new fashions, especially in clothes

    trendsetter

  • 19

    One of the first users of a given company, product or technology, especially in fashion and art.

    early adopter

  • 20

    Someone who introduces changes and completely new ideas

    innovator

  • 21

    A short written description of your education,qualificarions,previous jobs and personal interests,used when you are trying to get a job.

    a resumé

  • 22

    Describes someone who is determined to do what they want and refuses to do anything else

    stubborn

  • 23

    To pay money in order to receive a product or use a service regularly

    subscribe

  • 24

    new, exciting and very fashionable

    hot

  • 25

    The reason you behave as you do

    what makes someone tick

  • 26

    The money which you can spend as you want ( not including taxes, food and other basic needs)

    disposable income

  • 27

    Covering a large area; having a great range

    extensive

  • 28

    How much of the market is taken by a particular product

    market share

  • 29

    Knowledge that a certain brand exists

    brand awareness

  • 30

    Publicised strongly

    hyped

  • 31

    tactics/tricks

    ploys

  • 32

    Visits (to a website)

    hits

  • 33

    do something that might be harmful or dangerous

    take risks

  • 34

    Suit

    fit into

  • 35

    Someone who represents the product

    brand ambassador

  • 36

    put on the Internet

    go digital

  • 37

    Move across to another side

    cross over

  • 38

    Lots of people hear about it

    word gets around

  • 39

    Ask someone to do a particular job

    bring in

  • 40

    Accept of particular job or responsibility

    take on

  • 41

    Start working

    get down to business

  • 42

    Reklamní pošta/letáky

    direct mail

  • 43

    Vzorečky či dárky

    free samples or gifts

  • 44

    Letáky a brožury

    leaflets and brochur

  • 45

    Místo ze zlevněným zbožím

    point-of-sale display

  • 46

    Sponzorství

    sponsorship

  • 47

    Televizní a rádiová reklama

    television and radio advertising

  • 48

    Webové stránky

    website

  • 49

    Virální marketing

    viral marketing

  • 50

    Stát na potravním řetězci

    stand at food fair

  • 51

    Write the word that means: Concludes the negotation (close the deal)

    leaves the table

  • 52

    Write the word that means: Start working

    get down to business

  • 53

    Write the word that means: fix high objectives

    set my sights high

  • 54

    Write the word that means: Reach a agreement which involves accepting less than you wanted.

    compromise

  • 55

    Write the word that means: Stop interrupt

    break off

  • 56

    Write the word that means: What you want from the negotiations

    demands

  • 57

    Write the word that means: Improvise

    play it by ear

  • 58

    Write the word that means : completely

    all time

  • 59

    Write the word that means: start immediately

    straight away

  • 60

    Write the word that means: Your lowest acceptable position

    the deal on offer

  • 61

    Write the word that means : Direct

    attitude

  • 62

    Write 2.5

    two point five

  • 63

    Two point three is?

    2.3

  • 64

    Write 10,25

    ten point two five

  • 65

    Write 50%

    fifty per cent

  • 66

    Write 535

    five hundred and thirty-five

  • 67

    Write 233,419

    two hundred and thirty-three thousand,four hundred and nineteen

  • 68

    Write £3.50

    three pounds fifty

  • 69

    Write €19.99

    nineteen euros ninety-nine

  • 70

    Write €45,000.p.a.

    forty-five thousand euros a year

  • 71

    Last year, the numbers increased ____57,000_____140,000.

    from,to

  • 72

    This year,they have decreased,____25,000

    by

  • 73

    Customer satisfaction increased by 11% ____83% last year.

    to

  • 74

    In February,sales enquiries peaked____540.

    at

  • 75

    Last year,our profits increased ___10%.

    by

  • 76

    This market is estimated___20,000 companies in France and 80,000 in the rest of Europe.

    at

  • 77

    We have reduced,our complaints___257___230 thanks to the improvements.

    from,to

  • 78

    We would like to increase our sales____13%.

    by

  • 79

    The process of searching for new ideas

    idea generation

  • 80

    CPI is

    consumer price index

  • 81

    A method of generating ideas in a group setting

    brainstorming

  • 82

    The study of market conditions to understand customer needs

    market research

  • 83

    The act of changing and selecting the best existing products

    modification

  • 84

    The process of evaluating and selecting the best product ideas

    screening

  • 85

    Testing a product idea with potential customers

    concepte testing

  • 86

    How readily consumers adopt a new product in the market

    consume acceptance

  • 87

    A plan to succesfully introduce a product to the market -

    market strategy

  • 88

    The quantity of a product sold within a certain period

    sales value

  • 89

    Concludes the negotiation

    leaves the table

  • 90

    Be a lot more succesfull than you

    run rugs around you

  • 91

    A high quality brand, more expensive than its competitors -

    a premium brand

  • 92

    A brand that is cheaper thant its competitors -

    an economy brand

  • 93

    The best-selling brand in a particular market -

    a brand leader

  • 94

    Become angry or excited -

    lose your cool

  • 95

    We will dispatch this order to you as soon as we receive your egreement .... writing.

    in

  • 96

    There has been a ............ the amount of money you spend on advertising (two words missing)

    rise in

  • 97

    Substitute or replacement for something else

    proxy

  • 98

    Someone who is selling something

    vendor

  • 99

    Powerfull effect that something new has on a situation or person

    impact

  • 100

    Include something when you are doing a calculation or when you are trying to understand something

    factor in