記憶度
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問題一覧
1
Dodavatelé
suppliers
2
Suroviny
raw materials
3
Pochopit potřeby spotřebitelů
understand consumer needs
4
akcionáři
shareholders
5
Jak se anglicky řekne slovíčko Náklady pro uživatele?
cost to user
6
Today some marketers talk about an additional four PS. About what?
People, Physical presence, Process, Physical evidence
7
What do we include among the internal subjects of a Swot analysis?
Strenghts, Weaknesses
8
Physical Evidence znamená?
fyzické důkazy
9
We include in AIDA:
Attention, Interest, Desire, Action
10
How _____ is the product, and do people approve of the product?
acceptable
11
Napište správně slovíčko Přístup
accessibility
12
What does 40s stand for?
Objects, Objectives, Organization, Operations
13
What does 4A's stand for?
Acceptability, Affordability, Accessibility, Awareness
14
We can include in the product:
Branding, Quality, Support, Repuration
15
Slovo Threats znamená?
Hrozby
16
Co znamená slovíčko Affordability?
Cenová dostupnost
17
Marie Curie Cancer Care says it is responding to customers needs and wants by seeling elegant fashionwear _____
Products
18
Slovo Weaknesses znamená?
Slabé stránky
19
Napiště správně slovíčko přijatelnost
acceptability
20
What does PLC stand for?
Product Life Cycle
21
Napiště správně slovíčko potřeby zákazníka
customer needs
22
Slovo Strenghts znamená?
Silné stránky
23
Napiště správně slovíčko komunikace
communication
24
Co znamená slovíčko Awareness
Povědomí
25
Slovo Opportunities v češtině znamená?
Příležitosti
26
Conchides the negotation, znamená?
Utvrzuje vyjednávání
27
Is the product easy to ____?
access
28
Napiště správně slovíčko pohodlí
convenience
29
What group do we classify Customers Need into in 4C'S?
Product
30
Price _____ concern the price you want to sell at.
objectives
31
What does the 4P'S include?
Product, Place, Promotion, Price
32
What do we include among the external entities of the Swot analysis?
Threats, Opportunities
33
Is the product ______ for people with disabilities?
accessible
34
Napiště správně slovíčko povědomí
awareness
35
What does the _______ to solve a problem? For example,people don't have
customer need
36
How _____ is it to find your product? is it easy, or does the customer have to make an effort?
convenient
37
odlišit svou značku od konkurence
differerentiate your brand from your competitors
38
It is important to satisfy _______ needs without harming the brand in the long term.
shareholders
39
Does the customer have enough money to buy the product? Can he/she ____ the product?
afford
40
We can include to the Place:
Location, Accessibility, Distribution, Delivery
41
Slovíčko Blend znamená?
Směs
42
How should you ____ with your customers?
communicate
43
Napište správně slovíčko cenová dostupnost
affordability
44
Slovíčko Start immediataly znamená?
začít ihned
45
_____ is an acronym which represents the steps or marketer takes in order to persuade customers to buy a product or service.
AIDA
46
It will stop using ______ techniques, such as mailings and events.
Promotional
47
Slovíčko Negotiate znamená?
Vyjednávat
48
Školení a rozvoj
training and developmet
49
The company must identify _______ so that products that meer these needs can be developed.
customer needs
50
Stylish handbags at a ______ of £10 are attractive to younger customers.
Price
51
Does the customer perceive the ____ of the product as futr, or is it too expensive?
cost
52
Is it socialy ____ - fashionnable and attractive?
acceptable
53
How should you _____ the sale and distribution of your product?
organize
54
How do we sort Objects in the 4Os model?
Product
55
Which kind of promotional _______, such as direct mail, will work best for the product?
operations
56
Good relations with _____ will make business easier.
suppliers
57
Does the product respect the laws of the country is it legally ______?
acceptable