記憶度
8問
22問
0問
0問
0問
アカウント登録して、解答結果を保存しよう
問題一覧
1
What does the 4P'S include?
Product, Place, Promotion, Price
2
What does 4A's stand for?
Acceptability, Affordability, Accessibility, Awareness
3
Co znamená slovíčko Awareness
Povědomí
4
Co znamená slovíčko Affordability?
Cenová dostupnost
5
What does PLC stand for?
Product Life Cycle
6
What group do we classify Customers Need into in 4C'S?
Product
7
Napište správně slovíčko cenová dostupnost
affordability
8
Napište správně slovíčko Přístup
accessibility
9
Napiště správně slovíčko povědomí
awareness
10
Napiště správně slovíčko přijatelnost
acceptability
11
What does 40s stand for?
Objects, Objectives, Organization, Operations
12
Jak se anglicky řekne slovíčko Náklady pro uživatele?
cost to user
13
What do we include among the external entities of the Swot analysis?
Threats, Opportunities
14
What do we include among the internal subjects of a Swot analysis?
Strenghts, Weaknesses
15
Slovo Opportunities v češtině znamená?
Příležitosti
16
Slovo Threats znamená?
Hrozby
17
Slovo Strenghts znamená?
Silné stránky
18
Slovo Weaknesses znamená?
Slabé stránky
19
Physical Evidence znamená?
fyzické důkazy
20
It will stop using ______ techniques, such as mailings and events.
Promotional
21
Stylish handbags at a ______ of £10 are attractive to younger customers.
Price
22
Today some marketers talk about an additional four PS. About what?
People, Physical presence, Process, Physical evidence
23
Slovíčko Blend znamená?
Směs
24
Marie Curie Cancer Care says it is responding to customers needs and wants by seeling elegant fashionwear _____
Products
25
We can include in the product:
Branding, Quality, Support, Repuration
26
We can include to the Place:
Location, Accessibility, Distribution, Delivery
27
Conchides the negotation, znamená?
Utvrzuje vyjednávání
28
Napiště správně slovíčko pohodlí
convenience
29
Napiště správně slovíčko komunikace
communication
30
How do we sort Objects in the 4Os model?
Product
31
Napiště správně slovíčko potřeby zákazníka
customer needs
32
Slovíčko Negotiate znamená?
Vyjednávat
33
Slovíčko Start immediataly znamená?
začít ihned
34
What does the _______ to solve a problem? For example,people don't have
customer need
35
The company must identify _______ so that products that meer these needs can be developed.
customer needs
36
Does the customer perceive the ____ of the product as futr, or is it too expensive?
cost
37
How _____ is it to find your product? is it easy, or does the customer have to make an effort?
convenient
38
How should you ____ with your customers?
communicate
39
How _____ is the product, and do people approve of the product?
acceptable
40
Is it socialy ____ - fashionnable and attractive?
acceptable
41
Does the product respect the laws of the country is it legally ______?
acceptable
42
Does the customer have enough money to buy the product? Can he/she ____ the product?
afford
43
Is the product easy to ____?
access
44
Is the product ______ for people with disabilities?
accessible
45
Price _____ concern the price you want to sell at.
objectives
46
How should you _____ the sale and distribution of your product?
organize
47
Which kind of promotional _______, such as direct mail, will work best for the product?
operations
48
_____ is an acronym which represents the steps or marketer takes in order to persuade customers to buy a product or service.
AIDA
49
We include in AIDA:
Attention, Interest, Desire, Action
50
Pochopit potřeby spotřebitelů
understand consumer needs
51
odlišit svou značku od konkurence
differerentiate your brand from your competitors
52
Školení a rozvoj
training and developmet
53
akcionáři
shareholders
54
It is important to satisfy _______ needs without harming the brand in the long term.
shareholders
55
Dodavatelé
suppliers
56
Suroviny
raw materials
57
Good relations with _____ will make business easier.
suppliers