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問題一覧
1
Write the word that means : Direct
attitude
2
What do marketers call the place where the product reaches the consumer?
an end-user
3
Write 10,25
ten point two five
4
One of the first users of a given company, product or technology, especially in fashion and art.
early adopter
5
The process of evaluating and selecting the best product ideas
screening
6
Covering a large area; having a great range
extensive
7
Sponzorství
sponsorship
8
Promoted by recommendations from existing customers
word-of-mouth
9
Someone who is selling something
vendor
10
Powerfull effect that something new has on a situation or person
impact
11
Televizní a rádiová reklama
television and radio advertising
12
Last year,our profits increased ___10%.
by
13
We have reduced,our complaints___257___230 thanks to the improvements.
from,to
14
Write the word that means: What you want from the negotiations
demands
15
The reason you behave as you do
what makes someone tick
16
new, exciting and very fashionable
hot
17
Write 535
five hundred and thirty-five
18
Someone who introduces changes and completely new ideas
innovator
19
Be a lot more succesfull than you
run rugs around you
20
When a company subsidises a football team or a music concert, what is this called?
sponsorship
21
Write €45,000.p.a.
forty-five thousand euros a year
22
To pay money in order to receive a product or use a service regularly
subscribe
23
Which of these publicity materials is likely to look like a colour magazine?
a brochure
24
Write the word that means: start immediately
straight away
25
A plan to succesfully introduce a product to the market -
market strategy
26
In February,sales enquiries peaked____540.
at
27
Become angry or excited -
lose your cool
28
Stát na potravním řetězci
stand at food fair
29
Write the word that means: Stop interrupt
break off
30
Ask someone to do a particular job
bring in
31
Write the word that means: fix high objectives
set my sights high
32
a person, organisation,etc.that develops new fashions, especially in clothes
trendsetter
33
Two point three is?
2.3
34
Start working
get down to business
35
Write 50%
fifty per cent
36
The money which you can spend as you want ( not including taxes, food and other basic needs)
disposable income
37
Include something when you are doing a calculation or when you are trying to understand something
factor in
38
Suit
fit into
39
To lose your job for economic reasons
made redundant
40
The study of market conditions to understand customer needs
market research
41
The quantity of a product sold within a certain period
sales value
42
A high quality brand, more expensive than its competitors -
a premium brand
43
Write the word that means: Start working
get down to business
44
Write £3.50
three pounds fifty
45
Describes someone who is determined to do what they want and refuses to do anything else
stubborn
46
Write the word that means: Reach a agreement which involves accepting less than you wanted.
compromise
47
Publicised strongly
hyped
48
tactics/tricks
ploys
49
Concludes the negotiation
leaves the table
50
Letáky a brožury
leaflets and brochur
51
The best-selling brand in a particular market -
a brand leader
52
The opinion people have about whether something is good or bad
reputation
53
Write €19.99
nineteen euros ninety-nine
54
What is another word for direct mail?
junk mail
55
Customer satisfaction increased by 11% ____83% last year.
to
56
do something that might be harmful or dangerous
take risks
57
Reklamní pošta/letáky
direct mail
58
Last year, the numbers increased ____57,000_____140,000.
from,to
59
The act of changing and selecting the best existing products
modification
60
Write the word that means: Concludes the negotation (close the deal)
leaves the table
61
Write the word that means: Your lowest acceptable position
the deal on offer
62
Start selling for the first time
launch
63
Accept of particular job or responsibility
take on
64
A method of generating ideas in a group setting
brainstorming
65
A luxury product which is high quality and expensive is a(n) _____.
an upmarket
66
To become involved in something that someone else has started
to get in on the act
67
A product which only appeals to a very specialist group of customers is a ______ product.
niche
68
Substitute or replacement for something else
proxy
69
The process of searching for new ideas
idea generation
70
This market is estimated___20,000 companies in France and 80,000 in the rest of Europe.
at
71
Having of using ideas, beliefs,etc. which are accepted by most people
mainstream
72
Write 233,419
two hundred and thirty-three thousand,four hundred and nineteen
73
Virální marketing
viral marketing
74
Visits (to a website)
hits
75
A brand that is cheaper thant its competitors -
an economy brand
76
Write the word that means: Improvise
play it by ear
77
Webové stránky
website
78
Knowledge that a certain brand exists
brand awareness
79
put on the Internet
go digital
80
Which word has these three meanings: start (a company), put (a product)on the market, start (an advertising campaign) ?
launch
81
How much of the market is taken by a particular product
market share
82
Write the word that means : completely
all time
83
What is a brand called which has the supermarket's name on it?
an own brand
84
A short written description of your education,qualificarions,previous jobs and personal interests,used when you are trying to get a job.
a resumé
85
We would like to increase our sales____13%.
by
86
Lots of people hear about it
word gets around
87
Something which costs more than it is worth
over-priced
88
CPI is
consumer price index
89
There has been a ............ the amount of money you spend on advertising (two words missing)
rise in
90
Testing a product idea with potential customers
concepte testing
91
The percentage of the market which your company has is your market _____.
share
92
Místo ze zlevněným zbožím
point-of-sale display
93
To start to work in a new area of business
to move into