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問題一覧
1
Start selling for the first time
launch
2
A luxury product which is high quality and expensive is a(n) _____.
an upmarket
3
A product which only appeals to a very specialist group of customers is a ______ product.
niche
4
The percentage of the market which your company has is your market _____.
share
5
What is a brand called which has the supermarket's name on it?
an own brand
6
Which word has these three meanings: start (a company), put (a product)on the market, start (an advertising campaign) ?
launch
7
What do marketers call the place where the product reaches the consumer?
an end-user
8
What is another word for direct mail?
junk mail
9
When a company subsidises a football team or a music concert, what is this called?
sponsorship
10
Which of these publicity materials is likely to look like a colour magazine?
a brochure
11
Something which costs more than it is worth
over-priced
12
To start to work in a new area of business
to move into
13
Promoted by recommendations from existing customers
word-of-mouth
14
The opinion people have about whether something is good or bad
reputation
15
To lose your job for economic reasons
made redundant
16
To become involved in something that someone else has started
to get in on the act
17
Having of using ideas, beliefs,etc. which are accepted by most people
mainstream
18
a person, organisation,etc.that develops new fashions, especially in clothes
trendsetter
19
One of the first users of a given company, product or technology, especially in fashion and art.
early adopter
20
Someone who introduces changes and completely new ideas
innovator
21
A short written description of your education,qualificarions,previous jobs and personal interests,used when you are trying to get a job.
a resumé
22
Describes someone who is determined to do what they want and refuses to do anything else
stubborn
23
To pay money in order to receive a product or use a service regularly
subscribe
24
new, exciting and very fashionable
hot
25
The reason you behave as you do
what makes someone tick
26
The money which you can spend as you want ( not including taxes, food and other basic needs)
disposable income
27
Covering a large area; having a great range
extensive
28
How much of the market is taken by a particular product
market share
29
Knowledge that a certain brand exists
brand awareness
30
Publicised strongly
hyped
31
tactics/tricks
ploys
32
Visits (to a website)
hits
33
do something that might be harmful or dangerous
take risks
34
Suit
fit into
35
Someone who represents the product
brand ambassador
36
put on the Internet
go digital
37
Move across to another side
cross over
38
Lots of people hear about it
word gets around
39
Ask someone to do a particular job
bring in
40
Accept of particular job or responsibility
take on
41
Start working
get down to business
42
Reklamní pošta/letáky
direct mail
43
Vzorečky či dárky
free samples or gifts
44
Letáky a brožury
leaflets and brochur
45
Místo ze zlevněným zbožím
point-of-sale display
46
Sponzorství
sponsorship
47
Televizní a rádiová reklama
television and radio advertising
48
Webové stránky
website
49
Virální marketing
viral marketing
50
Stát na potravním řetězci
stand at food fair
51
Write the word that means: Concludes the negotation (close the deal)
leaves the table
52
Write the word that means: Start working
get down to business
53
Write the word that means: fix high objectives
set my sights high
54
Write the word that means: Reach a agreement which involves accepting less than you wanted.
compromise
55
Write the word that means: Stop interrupt
break off
56
Write the word that means: What you want from the negotiations
demands
57
Write the word that means: Improvise
play it by ear
58
Write the word that means : completely
all time
59
Write the word that means: start immediately
straight away
60
Write the word that means: Your lowest acceptable position
the deal on offer
61
Write the word that means : Direct
attitude
62
Write 2.5
two point five
63
Two point three is?
2.3
64
Write 10,25
ten point two five
65
Write 50%
fifty per cent
66
Write 535
five hundred and thirty-five
67
Write 233,419
two hundred and thirty-three thousand,four hundred and nineteen
68
Write £3.50
three pounds fifty
69
Write €19.99
nineteen euros ninety-nine
70
Write €45,000.p.a.
forty-five thousand euros a year
71
Last year, the numbers increased ____57,000_____140,000.
from,to
72
This year,they have decreased,____25,000
by
73
Customer satisfaction increased by 11% ____83% last year.
to
74
In February,sales enquiries peaked____540.
at
75
Last year,our profits increased ___10%.
by
76
This market is estimated___20,000 companies in France and 80,000 in the rest of Europe.
at
77
We have reduced,our complaints___257___230 thanks to the improvements.
from,to
78
We would like to increase our sales____13%.
by
79
The process of searching for new ideas
idea generation
80
CPI is
consumer price index
81
A method of generating ideas in a group setting
brainstorming
82
The study of market conditions to understand customer needs
market research
83
The act of changing and selecting the best existing products
modification
84
The process of evaluating and selecting the best product ideas
screening
85
Testing a product idea with potential customers
concepte testing
86
How readily consumers adopt a new product in the market
consume acceptance
87
A plan to succesfully introduce a product to the market -
market strategy
88
The quantity of a product sold within a certain period
sales value
89
Concludes the negotiation
leaves the table
90
Be a lot more succesfull than you
run rugs around you
91
A high quality brand, more expensive than its competitors -
a premium brand
92
A brand that is cheaper thant its competitors -
an economy brand
93
The best-selling brand in a particular market -
a brand leader