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Prelim Chapt 1-8
13問 • 1年前
  • Jyrah Cose
    • 通報

    問題一覧

  • 1

    is defined as the external contactual organization that management operates to achieve its distribution objectives.

    Marketing Channel

  • 2

    4 terms of marketing channel

    external , contactual org, operates, distribution objectives

  • 3

    to refer to anyone in a firm or organization who is involved in marketing channel decision making.

    Channel Manager

  • 4

    Marketing channel flows

    Product Flow, Negotiation Flow, Ownership Flow, Information Flow, Promotion Flow

  • 5

    refers to the actual physical movement of the product from the manufacturer

    Product Flow

  • 6

    flow represents the interplay of the buying and selling functions associated with the transfer of title (right of ownership) to MillerCoors products.

    Negotiation Flow

  • 7

    shows the movement of the title to the product as it is passed along from the manufacturer to final consumers.

    Ownership Flow

  • 8

    the flow of information from the manufacturer to consumers

    Information Flow

  • 9

    flow refers to the flow of persuasive communication in the form of advertising, personal selling, sales promotion, and publicity.

    Promotion Flow

  • 10

    The group of channel members to which a set of distribution tasks has been allocated. different channel structures

    Channel Structures

  • 11

    The group of institutions (facilitating agencies) that assists channel members in performing distribution tasks.

    Ancillary Structure

  • 12

    Optimal Multi Channel Mix

    retail store channels, wholesale distributor channels, call center channels

  • 13

    means using one channel to enhance the effectiveness and efficiency of other channels in the mix.

    Synergy

    • PRELIM CHAPT 1-4

    PRELIM CHAPT 1-4

    Jyrah Cose · 76問 · 1年前

    PRELIM CHAPT 1-4

    PRELIM CHAPT 1-4

    76問 • 1年前
    Jyrah Cose

    QUIZ (national artist and folk epics)

    QUIZ (national artist and folk epics)

    Jyrah Cose · 24問 · 1年前

    QUIZ (national artist and folk epics)

    QUIZ (national artist and folk epics)

    24問 • 1年前
    Jyrah Cose

    問題一覧

  • 1

    is defined as the external contactual organization that management operates to achieve its distribution objectives.

    Marketing Channel

  • 2

    4 terms of marketing channel

    external , contactual org, operates, distribution objectives

  • 3

    to refer to anyone in a firm or organization who is involved in marketing channel decision making.

    Channel Manager

  • 4

    Marketing channel flows

    Product Flow, Negotiation Flow, Ownership Flow, Information Flow, Promotion Flow

  • 5

    refers to the actual physical movement of the product from the manufacturer

    Product Flow

  • 6

    flow represents the interplay of the buying and selling functions associated with the transfer of title (right of ownership) to MillerCoors products.

    Negotiation Flow

  • 7

    shows the movement of the title to the product as it is passed along from the manufacturer to final consumers.

    Ownership Flow

  • 8

    the flow of information from the manufacturer to consumers

    Information Flow

  • 9

    flow refers to the flow of persuasive communication in the form of advertising, personal selling, sales promotion, and publicity.

    Promotion Flow

  • 10

    The group of channel members to which a set of distribution tasks has been allocated. different channel structures

    Channel Structures

  • 11

    The group of institutions (facilitating agencies) that assists channel members in performing distribution tasks.

    Ancillary Structure

  • 12

    Optimal Multi Channel Mix

    retail store channels, wholesale distributor channels, call center channels

  • 13

    means using one channel to enhance the effectiveness and efficiency of other channels in the mix.

    Synergy