PRELIM CHAPT 1-4 | 暗記メーカー

暗記メーカー

PRELIM CHAPT 1-4

76問 • 1年前

問題一覧

1

is "planning, organising, controlling and implementing of marketing programmes, policies. strategies and tactics designed to create and satisfy the demand for the airms orooucorernos or services as a means of generating an acceptable profit."

Marketing Management

2

The marketing concept which is also called the modern marketing concept as practised by most of the firms in the present situation is actually a combination of all the other concepts. generating customer satisfaction as the key to satisfying organizational goals".

Marketing Concept

3

Planning, organizing, and decision making, are all part of part of the ______ known as marketing management directing, coordinating, controlling, and foreseeing.

Managerial Process

4

Every marketing endeavor is centered on the consumer. Consumers are in charge. Marketing initiatives are founded on "Make what the market wants" is the guiding princip

Consumer Centric

5

Identification of client requirements and wants is the fundamental task of marketing, and it calls for constant systematic gathering, analysis, and reporting that is pertinent to marketing efforts.

Research Analysis

6

Marketing involves __________ of goods and services. Organizations make a continuous endeavour towards planning, development and innovation of product and services so as to meet the changing demand, taste and preferences of the consumers.

Planning and Development

7

Marketing efforts go beyond the simple sale and distribution of the products and services that from the producer to the final customer.

Building Marketing Framework

8

All marketing initiatives are founded on overarching organizational goals. Marketers fill up the gaps between an organization's ultimate goals of high profit and increasing sales and consumer in the pursuit of meeting needs.

Organizational Objectives

9

Controlling marketing activities is a task carried out by marketing management. marketing administration determines the efficiency of marketing people and measures the effectiveness of marketing efforts plans.

Controlling of Activities

10

To maximize sales volume and profit is a company's main goal. This can be done by using promotion and information sharing regarding the products and services. To maximize sales volume and profit is a company's main goal.

Promotional and Communication Process

11

Consumer needs, wants, and demands are studied and collected through marketing management marketing tactics used by competitors, shifting consumer preferences and market developments.

Analysing Market Opportunities

12

Future course of action can be prepared with the aid of marketing management.Planning has to do with introducing a product,diversification.

Planning and Decision Making

13

Delivering the finest product to the consumer is essential since they control the direction of the market.

Creation of Customer

14

Marketing meets all of the consumers' various and unending wants. Marketing management facilitates growth income and volume of sales.

Helps in Increasing Profit

15

The goal of marketing management is to offer clients cutting-edge goods and services, Marketers always work to improve their product by incorporating new technology and mechanisms.

Improvement in Quality of Life

16

The marketing process consists of a variety of activities, such as market research. Environment, product creation and planning, advertising, consumer distribution, and after sales support. Researcher, production engineer, and varied distribution are needed for the marketing process. Intermediaries and sales staff also produce job openings in the advertisement section. Thus Marketing management opened up several work prospects, resulting in job opportunities.

Employment Opportunities

17

For marketing tasks to be completed successfully, there must be clear direction. Correct direction aids in the work's performance.

Directing and Motivating the Employee

18

Identification of the requirements, wants, tastes, and preferences of the target consumer is done through marketing research.

Marketing Research

19

The hard task of pricing in marketing management. Prices frequently influence decisions establishing criteria for choosing a purchase.

Pricing of Product

20

To increase sales, marketing and advertising are necessary. Advertising and promotion are vital to present clients with product information, entice new customers, and supply customers about the product and to continue purchasing, and to provide product information enhancement or launch of a new brand.

Promotion

21

Distribution process facilitates easy availability of goods and services to the customers at right time and at right and convenient location.

Distribution

22

It deals with physical attributes of the product and the benefits associated with use of that product.

product mix

23

The marketing manager must make a critical decision regarding pricing. When setting a product's price, managers taking into account elements like costs, the legal system, competitors' prices, and consumer prices are willing to pay.

Pricing mix

24

It refers to firm's communication with the consumers regarding the product. It motivates them to buy the goods.

Promotion mix

25

identifies the path or the route through which goods are transferred from sellers to buyers.

Channel mix

26

These decisions of product change and change in product line are common. A marketing manager must be constantly on the alert to exploit new-product opportunities and to avoid continuing an umbrofitable item.

product variation

27

All businesses must select the channels they believe will be most productive. The potential outcomes, as we have experienced, virtuall infinite.

Marketing channels

28

Pricing must be decided. Prices set by competitors often place considerable restrictions on the variety of options, yet there typically requires some judgment. There are numerous issues with pricing.

Prices

29

is also often used in the trade literature in a restricts, sense of special pricing arrangements to retailers and consumers.

Promotion

30

The assumption creates strategic orientation that a firm should focus on while making the product available and affordable. And consumers are motivated to buy those products that offer most quality

production orientation

31

The selling concept starts with an assumption that consumers are indifferent or reluctant to marketed products or services.

selling orientation

32

The marketing concept reversed the inside-out approach to outside-in approach, which implied that the business of an organization is not dictated by insiders or managers rather is dependent on outsiders or customers.

marketing orientation

33

Societal marketing originated after it was realized that what is good for an individual customer or a select group may not be good for society. This concept seeks to insert societal interest in the marketing concept so that customer satisfaction does not compromise societal well-being in the long run.

societal marketing orientation

34

To collect, organize, assess, and disseminate the necessary, precise, and timely information to marketing decision makers, it takes personnel, tools, and protocols.

marketing information system (mis)

35

To spot important opportunities and potential problems, marketing managers rely on internal reports of orders, sales, prices, costs, inventory levels, receivables, and payables.

Internal records

36

It is the heart of the internal records system.Orders are sent to the company by dealers, customers, and sales representatives.

the order the payment cycle

37

Marketing managers need timely and accurate reports on current sales. Businesses that effectively utilize "cookies", which are usage logs for websites kept on individual browsers, are savvy consumers of tailored advertising.

Sales information systems

38

Managers use this system of practices and resources to get regular updates on changes in the marketing landscape.

marketing intelligence system

39

feedback sites offer positive and negative product or service reviews but the distributors have built the sites themselves

Distributor or sales agent feedback

40

combination sites that require professional knowledge

Combo sites

41

design mainly for dissatisfied customers

Customer complaint sites

42

personal opinions, reviews, ratings, and recommendations on virtually

Public blogs

43

consumers with interest in product, but may not have sufficient income or access to the product

Potential market

44

Consumers who have interest and access to the product that may be restricted by company

Available market

45

consumers who have interest, income access and qualifications for the product

Qualified available market

46

part of the qualified available market, the company decides to pursue

Target market

47

set up consumers who currently buying companies product

penetrated market

48

Total volume that would be bought by a define customer

Market demand

49

Expected market demand not maximum

Market forecast

50

limit approach by market demand

Market potential

51

Companies estimated share of market demand

Company demand

52

expected level of company sales

Company sales forecast

53

Sales goal is set for a product line

Sales quota

54

conservative estimate of expected sales use for making current purchasing production and cash flow decisions

Sales budget

55

maximum sales available to all firms multiplying potential buyers by average quantity and price

Total market potential

56

Estimated by identifying potential buyers in different cities states or nations

Area market potential

57

Forecast from dealers, distributors suppliers, marketing consultant, and trade associations

Expert opinion

58

time series analysis

past sales analysis

59

Direct market test to forecast new product sales

market test method

60

Process of gathering and analyzing data to inform marketing decision

Marketing, Research

61

Travel agency uses secondary data from tourism in statistics to identify popular destinations in primary data from customer feedback forms

Data sources

62

Tech company gathers a small group of users to discuss their experience with the new smart phone

Focus group research

63

Coffee shops in sasabay to customer asking how they like their coffee and what you think they’d like to try

Survey research

64

New bakery includes a questionnaire with their online orders, asking customers to rate their experience

questionnaires

65

Difference between prospective customers, a full benefits, and cost of an offering

Customer perceived value

66

perceived monetary value of the bundle of economic functional and psychological benefits, customer expect from a given market offering

total customer benefit

67

perceived the bundle costs customers expect to encounter in evaluating

total customer cost

68

Has been defined as a deeply held commitment to rebuy or patronize

Loyalty

69

Consist of the whole cluster of benefits the company promises to deliver

Value proposition

70

Includes all the experiences. The customers will have on the way to obtaining and using the offering.

Value delivery system

71

Persons, feelings of pleasure, a disappointment

Satisfaction

72

Contract customers overall satisfaction directly

Periodic surveys

73

Best conducted with the tools of an accounting technique called activity based costing

Customer profitability analysis CPA

74

Listening to customers is crucial to customer relationship management

Interact closely with customers

75

specialize community of consumers and employees

Brand communities

76

process of carefully managing detailed information and customer touch points to maximize loyalty

Customer relationship management

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問題一覧

1

is "planning, organising, controlling and implementing of marketing programmes, policies. strategies and tactics designed to create and satisfy the demand for the airms orooucorernos or services as a means of generating an acceptable profit."

Marketing Management

2

The marketing concept which is also called the modern marketing concept as practised by most of the firms in the present situation is actually a combination of all the other concepts. generating customer satisfaction as the key to satisfying organizational goals".

Marketing Concept

3

Planning, organizing, and decision making, are all part of part of the ______ known as marketing management directing, coordinating, controlling, and foreseeing.

Managerial Process

4

Every marketing endeavor is centered on the consumer. Consumers are in charge. Marketing initiatives are founded on "Make what the market wants" is the guiding princip

Consumer Centric

5

Identification of client requirements and wants is the fundamental task of marketing, and it calls for constant systematic gathering, analysis, and reporting that is pertinent to marketing efforts.

Research Analysis

6

Marketing involves __________ of goods and services. Organizations make a continuous endeavour towards planning, development and innovation of product and services so as to meet the changing demand, taste and preferences of the consumers.

Planning and Development

7

Marketing efforts go beyond the simple sale and distribution of the products and services that from the producer to the final customer.

Building Marketing Framework

8

All marketing initiatives are founded on overarching organizational goals. Marketers fill up the gaps between an organization's ultimate goals of high profit and increasing sales and consumer in the pursuit of meeting needs.

Organizational Objectives

9

Controlling marketing activities is a task carried out by marketing management. marketing administration determines the efficiency of marketing people and measures the effectiveness of marketing efforts plans.

Controlling of Activities

10

To maximize sales volume and profit is a company's main goal. This can be done by using promotion and information sharing regarding the products and services. To maximize sales volume and profit is a company's main goal.

Promotional and Communication Process

11

Consumer needs, wants, and demands are studied and collected through marketing management marketing tactics used by competitors, shifting consumer preferences and market developments.

Analysing Market Opportunities

12

Future course of action can be prepared with the aid of marketing management.Planning has to do with introducing a product,diversification.

Planning and Decision Making

13

Delivering the finest product to the consumer is essential since they control the direction of the market.

Creation of Customer

14

Marketing meets all of the consumers' various and unending wants. Marketing management facilitates growth income and volume of sales.

Helps in Increasing Profit

15

The goal of marketing management is to offer clients cutting-edge goods and services, Marketers always work to improve their product by incorporating new technology and mechanisms.

Improvement in Quality of Life

16

The marketing process consists of a variety of activities, such as market research. Environment, product creation and planning, advertising, consumer distribution, and after sales support. Researcher, production engineer, and varied distribution are needed for the marketing process. Intermediaries and sales staff also produce job openings in the advertisement section. Thus Marketing management opened up several work prospects, resulting in job opportunities.

Employment Opportunities

17

For marketing tasks to be completed successfully, there must be clear direction. Correct direction aids in the work's performance.

Directing and Motivating the Employee

18

Identification of the requirements, wants, tastes, and preferences of the target consumer is done through marketing research.

Marketing Research

19

The hard task of pricing in marketing management. Prices frequently influence decisions establishing criteria for choosing a purchase.

Pricing of Product

20

To increase sales, marketing and advertising are necessary. Advertising and promotion are vital to present clients with product information, entice new customers, and supply customers about the product and to continue purchasing, and to provide product information enhancement or launch of a new brand.

Promotion

21

Distribution process facilitates easy availability of goods and services to the customers at right time and at right and convenient location.

Distribution

22

It deals with physical attributes of the product and the benefits associated with use of that product.

product mix

23

The marketing manager must make a critical decision regarding pricing. When setting a product's price, managers taking into account elements like costs, the legal system, competitors' prices, and consumer prices are willing to pay.

Pricing mix

24

It refers to firm's communication with the consumers regarding the product. It motivates them to buy the goods.

Promotion mix

25

identifies the path or the route through which goods are transferred from sellers to buyers.

Channel mix

26

These decisions of product change and change in product line are common. A marketing manager must be constantly on the alert to exploit new-product opportunities and to avoid continuing an umbrofitable item.

product variation

27

All businesses must select the channels they believe will be most productive. The potential outcomes, as we have experienced, virtuall infinite.

Marketing channels

28

Pricing must be decided. Prices set by competitors often place considerable restrictions on the variety of options, yet there typically requires some judgment. There are numerous issues with pricing.

Prices

29

is also often used in the trade literature in a restricts, sense of special pricing arrangements to retailers and consumers.

Promotion

30

The assumption creates strategic orientation that a firm should focus on while making the product available and affordable. And consumers are motivated to buy those products that offer most quality

production orientation

31

The selling concept starts with an assumption that consumers are indifferent or reluctant to marketed products or services.

selling orientation

32

The marketing concept reversed the inside-out approach to outside-in approach, which implied that the business of an organization is not dictated by insiders or managers rather is dependent on outsiders or customers.

marketing orientation

33

Societal marketing originated after it was realized that what is good for an individual customer or a select group may not be good for society. This concept seeks to insert societal interest in the marketing concept so that customer satisfaction does not compromise societal well-being in the long run.

societal marketing orientation

34

To collect, organize, assess, and disseminate the necessary, precise, and timely information to marketing decision makers, it takes personnel, tools, and protocols.

marketing information system (mis)

35

To spot important opportunities and potential problems, marketing managers rely on internal reports of orders, sales, prices, costs, inventory levels, receivables, and payables.

Internal records

36

It is the heart of the internal records system.Orders are sent to the company by dealers, customers, and sales representatives.

the order the payment cycle

37

Marketing managers need timely and accurate reports on current sales. Businesses that effectively utilize "cookies", which are usage logs for websites kept on individual browsers, are savvy consumers of tailored advertising.

Sales information systems

38

Managers use this system of practices and resources to get regular updates on changes in the marketing landscape.

marketing intelligence system

39

feedback sites offer positive and negative product or service reviews but the distributors have built the sites themselves

Distributor or sales agent feedback

40

combination sites that require professional knowledge

Combo sites

41

design mainly for dissatisfied customers

Customer complaint sites

42

personal opinions, reviews, ratings, and recommendations on virtually

Public blogs

43

consumers with interest in product, but may not have sufficient income or access to the product

Potential market

44

Consumers who have interest and access to the product that may be restricted by company

Available market

45

consumers who have interest, income access and qualifications for the product

Qualified available market

46

part of the qualified available market, the company decides to pursue

Target market

47

set up consumers who currently buying companies product

penetrated market

48

Total volume that would be bought by a define customer

Market demand

49

Expected market demand not maximum

Market forecast

50

limit approach by market demand

Market potential

51

Companies estimated share of market demand

Company demand

52

expected level of company sales

Company sales forecast

53

Sales goal is set for a product line

Sales quota

54

conservative estimate of expected sales use for making current purchasing production and cash flow decisions

Sales budget

55

maximum sales available to all firms multiplying potential buyers by average quantity and price

Total market potential

56

Estimated by identifying potential buyers in different cities states or nations

Area market potential

57

Forecast from dealers, distributors suppliers, marketing consultant, and trade associations

Expert opinion

58

time series analysis

past sales analysis

59

Direct market test to forecast new product sales

market test method

60

Process of gathering and analyzing data to inform marketing decision

Marketing, Research

61

Travel agency uses secondary data from tourism in statistics to identify popular destinations in primary data from customer feedback forms

Data sources

62

Tech company gathers a small group of users to discuss their experience with the new smart phone

Focus group research

63

Coffee shops in sasabay to customer asking how they like their coffee and what you think they’d like to try

Survey research

64

New bakery includes a questionnaire with their online orders, asking customers to rate their experience

questionnaires

65

Difference between prospective customers, a full benefits, and cost of an offering

Customer perceived value

66

perceived monetary value of the bundle of economic functional and psychological benefits, customer expect from a given market offering

total customer benefit

67

perceived the bundle costs customers expect to encounter in evaluating

total customer cost

68

Has been defined as a deeply held commitment to rebuy or patronize

Loyalty

69

Consist of the whole cluster of benefits the company promises to deliver

Value proposition

70

Includes all the experiences. The customers will have on the way to obtaining and using the offering.

Value delivery system

71

Persons, feelings of pleasure, a disappointment

Satisfaction

72

Contract customers overall satisfaction directly

Periodic surveys

73

Best conducted with the tools of an accounting technique called activity based costing

Customer profitability analysis CPA

74

Listening to customers is crucial to customer relationship management

Interact closely with customers

75

specialize community of consumers and employees

Brand communities

76

process of carefully managing detailed information and customer touch points to maximize loyalty

Customer relationship management