PRELIM CHAPT 1-4
問題一覧
1
is "planning, organising, controlling and
implementing of marketing programmes, policies. strategies and tactics designed to create and satisfy the demand for the airms orooucorernos or
services as a means of generating an acceptable profit."
Marketing Management
2
The marketing concept which is also called the modern marketing concept as practised by most of the firms in the present situation is actually a combination of all the other concepts. generating customer satisfaction as the key to satisfying organizational goals".
Marketing Concept
3
Planning, organizing, and decision making, are all part of part of the ______ known as marketing management directing, coordinating, controlling, and foreseeing.
Managerial Process
4
Every marketing endeavor is centered on the consumer. Consumers are in charge. Marketing initiatives are founded on
"Make what the market wants" is the guiding princip
Consumer Centric
5
Identification of client requirements and wants is the fundamental task of marketing, and it calls for constant systematic gathering, analysis, and reporting that is pertinent to marketing efforts.
Research Analysis
6
Marketing involves __________ of goods and services. Organizations make a continuous endeavour towards planning, development and innovation of product and services so as to meet the changing demand, taste and preferences of the consumers.
Planning and Development
7
Marketing efforts go beyond the simple sale and distribution of the products and services that from the producer to the final customer.
Building Marketing Framework
8
All marketing initiatives are founded on overarching organizational goals.
Marketers fill up the gaps between an organization's ultimate goals of high profit and increasing sales and consumer in the pursuit of meeting needs.
Organizational Objectives
9
Controlling marketing activities is a task carried out by marketing management. marketing administration determines the efficiency of marketing people and measures the effectiveness of marketing efforts plans.
Controlling of Activities
10
To maximize sales volume and profit is a company's main goal. This can be done by using promotion and information sharing regarding the products and services. To maximize sales volume and profit is a company's main goal.
Promotional and Communication Process
11
Consumer needs, wants, and demands are studied and collected through marketing management marketing tactics used by competitors, shifting consumer preferences and market developments.
Analysing Market Opportunities
12
Future course of action can be prepared with the aid of marketing management.Planning has to do with introducing a product,diversification.
Planning and Decision Making
13
Delivering the finest product to the consumer is essential since they control the direction of the market.
Creation of Customer
14
Marketing meets all of the consumers' various and unending wants. Marketing management facilitates growth income and volume of sales.
Helps in Increasing Profit
15
The goal of marketing management is to offer clients cutting-edge goods and services, Marketers always work to improve their product by incorporating new technology and mechanisms.
Improvement in Quality of Life
16
The marketing process consists of a variety of activities, such as market research. Environment, product creation and planning, advertising, consumer distribution, and after sales support. Researcher, production engineer, and varied distribution are needed for the marketing process. Intermediaries and sales staff also produce job openings in the advertisement section.
Thus Marketing management opened up several work prospects, resulting in job opportunities.
Employment Opportunities
17
For marketing tasks to be completed successfully, there must be clear direction. Correct direction aids in the work's performance.
Directing and Motivating the Employee
18
Identification of the requirements, wants, tastes, and preferences of the target consumer is done through marketing research.
Marketing Research
19
The hard task of pricing in marketing management. Prices frequently influence decisions establishing criteria for choosing a purchase.
Pricing of Product
20
To increase sales, marketing and advertising are necessary. Advertising and promotion are vital to present clients with product information, entice new customers, and supply customers about the product and to continue purchasing, and to provide product information enhancement or launch of a new brand.
Promotion
21
Distribution process facilitates easy availability of goods and services to the customers at right time and at right and convenient location.
Distribution
22
It deals with physical attributes of the product and the benefits associated with use of that product.
product mix
23
The marketing manager must make a critical decision regarding pricing. When setting a product's price, managers taking into account elements like costs, the legal system, competitors' prices, and consumer prices are willing to pay.
Pricing mix
24
It refers to firm's communication with the consumers regarding the product. It motivates them to buy the goods.
Promotion mix
25
identifies the path or the route through which goods are transferred from sellers to buyers.
Channel mix
26
These decisions of product change and change in product line are common. A marketing manager must be constantly on the alert to exploit new-product opportunities and to avoid continuing an umbrofitable item.
product variation
27
All businesses must select the channels they believe will be most productive. The potential outcomes, as we have experienced, virtuall infinite.
Marketing channels
28
Pricing must be decided. Prices set by competitors often place considerable restrictions on the variety of options, yet there typically requires some judgment. There are numerous issues with pricing.
Prices
29
is also often used in the trade literature in a restricts, sense of special pricing arrangements to retailers and consumers.
Promotion
30
The assumption creates strategic orientation that a firm should focus on while making the product available and affordable. And consumers are motivated to buy those products that offer most quality
production orientation
31
The selling concept starts with an assumption that consumers are indifferent or reluctant to marketed products or services.
selling orientation
32
The marketing concept reversed the inside-out approach to outside-in approach, which implied that the business of an organization is not dictated by insiders or managers rather is dependent on outsiders or customers.
marketing orientation
33
Societal marketing originated after it was realized that what is good for an individual customer or a select group may not be good for society. This concept seeks to insert societal interest in the marketing concept so that customer satisfaction does not compromise societal well-being in the long run.
societal marketing orientation
34
To collect, organize, assess, and disseminate the necessary, precise, and timely information to marketing decision makers, it takes personnel, tools, and protocols.
marketing information system (mis)
35
To spot important opportunities and potential problems, marketing managers rely on internal reports of orders, sales, prices, costs, inventory levels, receivables, and payables.
Internal records
36
It is the heart of the internal records system.Orders are sent to the company by dealers, customers, and sales representatives.
the order the payment cycle
37
Marketing managers need timely and accurate reports on current sales. Businesses that effectively utilize "cookies", which are usage logs for websites kept on individual browsers, are savvy consumers of tailored advertising.
Sales information systems
38
Managers use this system of practices and resources to get regular updates on changes in the marketing landscape.
marketing intelligence system
39
feedback sites offer positive and negative product or service reviews but the distributors have built the sites themselves
Distributor or sales agent feedback
40
combination sites that require professional knowledge
Combo sites
41
design mainly for dissatisfied customers
Customer complaint sites
42
personal opinions, reviews, ratings, and recommendations on virtually
Public blogs
43
consumers with interest in product, but may not have sufficient income or access to the product
Potential market
44
Consumers who have interest and access to the product that may be restricted by company
Available market
45
consumers who have interest, income access and qualifications for the product
Qualified available market
46
part of the qualified available market, the company decides to pursue
Target market
47
set up consumers who currently buying companies product
penetrated market
48
Total volume that would be bought by a define customer
Market demand
49
Expected market demand not maximum
Market forecast
50
limit approach by market demand
Market potential
51
Companies estimated share of market demand
Company demand
52
expected level of company sales
Company sales forecast
53
Sales goal is set for a product line
Sales quota
54
conservative estimate of expected sales use for making current purchasing production and cash flow decisions
Sales budget
55
maximum sales available to all firms multiplying potential buyers by average quantity and price
Total market potential
56
Estimated by identifying potential buyers in different cities states or nations
Area market potential
57
Forecast from dealers, distributors suppliers, marketing consultant, and trade associations
Expert opinion
58
time series analysis
past sales analysis
59
Direct market test to forecast new product sales
market test method
60
Process of gathering and analyzing data to inform marketing decision
Marketing, Research
61
Travel agency uses secondary data from tourism in statistics to identify popular destinations in primary data from customer feedback forms
Data sources
62
Tech company gathers a small group of users to discuss their experience with the new smart phone
Focus group research
63
Coffee shops in sasabay to customer asking how they like their coffee and what you think they’d like to try
Survey research
64
New bakery includes a questionnaire with their online orders, asking customers to rate their experience
questionnaires
65
Difference between prospective customers, a full benefits, and cost of an offering
Customer perceived value
66
perceived monetary value of the bundle of economic functional and psychological benefits, customer expect from a given market offering
total customer benefit
67
perceived the bundle costs customers expect to encounter in evaluating
total customer cost
68
Has been defined as a deeply held commitment to rebuy or patronize
Loyalty
69
Consist of the whole cluster of benefits the company promises to deliver
Value proposition
70
Includes all the experiences. The customers will have on the way to obtaining and using the offering.
Value delivery system
71
Persons, feelings of pleasure, a disappointment
Satisfaction
72
Contract customers overall satisfaction directly
Periodic surveys
73
Best conducted with the tools of an accounting technique called activity based costing
Customer profitability analysis CPA
74
Listening to customers is crucial to customer relationship management
Interact closely with customers
75
specialize community of consumers and employees
Brand communities
76
process of carefully managing detailed information and customer touch points to maximize loyalty
Customer relationship management
問題一覧
1
is "planning, organising, controlling and
implementing of marketing programmes, policies. strategies and tactics designed to create and satisfy the demand for the airms orooucorernos or
services as a means of generating an acceptable profit."
Marketing Management
2
The marketing concept which is also called the modern marketing concept as practised by most of the firms in the present situation is actually a combination of all the other concepts. generating customer satisfaction as the key to satisfying organizational goals".
Marketing Concept
3
Planning, organizing, and decision making, are all part of part of the ______ known as marketing management directing, coordinating, controlling, and foreseeing.
Managerial Process
4
Every marketing endeavor is centered on the consumer. Consumers are in charge. Marketing initiatives are founded on
"Make what the market wants" is the guiding princip
Consumer Centric
5
Identification of client requirements and wants is the fundamental task of marketing, and it calls for constant systematic gathering, analysis, and reporting that is pertinent to marketing efforts.
Research Analysis
6
Marketing involves __________ of goods and services. Organizations make a continuous endeavour towards planning, development and innovation of product and services so as to meet the changing demand, taste and preferences of the consumers.
Planning and Development
7
Marketing efforts go beyond the simple sale and distribution of the products and services that from the producer to the final customer.
Building Marketing Framework
8
All marketing initiatives are founded on overarching organizational goals.
Marketers fill up the gaps between an organization's ultimate goals of high profit and increasing sales and consumer in the pursuit of meeting needs.
Organizational Objectives
9
Controlling marketing activities is a task carried out by marketing management. marketing administration determines the efficiency of marketing people and measures the effectiveness of marketing efforts plans.
Controlling of Activities
10
To maximize sales volume and profit is a company's main goal. This can be done by using promotion and information sharing regarding the products and services. To maximize sales volume and profit is a company's main goal.
Promotional and Communication Process
11
Consumer needs, wants, and demands are studied and collected through marketing management marketing tactics used by competitors, shifting consumer preferences and market developments.
Analysing Market Opportunities
12
Future course of action can be prepared with the aid of marketing management.Planning has to do with introducing a product,diversification.
Planning and Decision Making
13
Delivering the finest product to the consumer is essential since they control the direction of the market.
Creation of Customer
14
Marketing meets all of the consumers' various and unending wants. Marketing management facilitates growth income and volume of sales.
Helps in Increasing Profit
15
The goal of marketing management is to offer clients cutting-edge goods and services, Marketers always work to improve their product by incorporating new technology and mechanisms.
Improvement in Quality of Life
16
The marketing process consists of a variety of activities, such as market research. Environment, product creation and planning, advertising, consumer distribution, and after sales support. Researcher, production engineer, and varied distribution are needed for the marketing process. Intermediaries and sales staff also produce job openings in the advertisement section.
Thus Marketing management opened up several work prospects, resulting in job opportunities.
Employment Opportunities
17
For marketing tasks to be completed successfully, there must be clear direction. Correct direction aids in the work's performance.
Directing and Motivating the Employee
18
Identification of the requirements, wants, tastes, and preferences of the target consumer is done through marketing research.
Marketing Research
19
The hard task of pricing in marketing management. Prices frequently influence decisions establishing criteria for choosing a purchase.
Pricing of Product
20
To increase sales, marketing and advertising are necessary. Advertising and promotion are vital to present clients with product information, entice new customers, and supply customers about the product and to continue purchasing, and to provide product information enhancement or launch of a new brand.
Promotion
21
Distribution process facilitates easy availability of goods and services to the customers at right time and at right and convenient location.
Distribution
22
It deals with physical attributes of the product and the benefits associated with use of that product.
product mix
23
The marketing manager must make a critical decision regarding pricing. When setting a product's price, managers taking into account elements like costs, the legal system, competitors' prices, and consumer prices are willing to pay.
Pricing mix
24
It refers to firm's communication with the consumers regarding the product. It motivates them to buy the goods.
Promotion mix
25
identifies the path or the route through which goods are transferred from sellers to buyers.
Channel mix
26
These decisions of product change and change in product line are common. A marketing manager must be constantly on the alert to exploit new-product opportunities and to avoid continuing an umbrofitable item.
product variation
27
All businesses must select the channels they believe will be most productive. The potential outcomes, as we have experienced, virtuall infinite.
Marketing channels
28
Pricing must be decided. Prices set by competitors often place considerable restrictions on the variety of options, yet there typically requires some judgment. There are numerous issues with pricing.
Prices
29
is also often used in the trade literature in a restricts, sense of special pricing arrangements to retailers and consumers.
Promotion
30
The assumption creates strategic orientation that a firm should focus on while making the product available and affordable. And consumers are motivated to buy those products that offer most quality
production orientation
31
The selling concept starts with an assumption that consumers are indifferent or reluctant to marketed products or services.
selling orientation
32
The marketing concept reversed the inside-out approach to outside-in approach, which implied that the business of an organization is not dictated by insiders or managers rather is dependent on outsiders or customers.
marketing orientation
33
Societal marketing originated after it was realized that what is good for an individual customer or a select group may not be good for society. This concept seeks to insert societal interest in the marketing concept so that customer satisfaction does not compromise societal well-being in the long run.
societal marketing orientation
34
To collect, organize, assess, and disseminate the necessary, precise, and timely information to marketing decision makers, it takes personnel, tools, and protocols.
marketing information system (mis)
35
To spot important opportunities and potential problems, marketing managers rely on internal reports of orders, sales, prices, costs, inventory levels, receivables, and payables.
Internal records
36
It is the heart of the internal records system.Orders are sent to the company by dealers, customers, and sales representatives.
the order the payment cycle
37
Marketing managers need timely and accurate reports on current sales. Businesses that effectively utilize "cookies", which are usage logs for websites kept on individual browsers, are savvy consumers of tailored advertising.
Sales information systems
38
Managers use this system of practices and resources to get regular updates on changes in the marketing landscape.
marketing intelligence system
39
feedback sites offer positive and negative product or service reviews but the distributors have built the sites themselves
Distributor or sales agent feedback
40
combination sites that require professional knowledge
Combo sites
41
design mainly for dissatisfied customers
Customer complaint sites
42
personal opinions, reviews, ratings, and recommendations on virtually
Public blogs
43
consumers with interest in product, but may not have sufficient income or access to the product
Potential market
44
Consumers who have interest and access to the product that may be restricted by company
Available market
45
consumers who have interest, income access and qualifications for the product
Qualified available market
46
part of the qualified available market, the company decides to pursue
Target market
47
set up consumers who currently buying companies product
penetrated market
48
Total volume that would be bought by a define customer
Market demand
49
Expected market demand not maximum
Market forecast
50
limit approach by market demand
Market potential
51
Companies estimated share of market demand
Company demand
52
expected level of company sales
Company sales forecast
53
Sales goal is set for a product line
Sales quota
54
conservative estimate of expected sales use for making current purchasing production and cash flow decisions
Sales budget
55
maximum sales available to all firms multiplying potential buyers by average quantity and price
Total market potential
56
Estimated by identifying potential buyers in different cities states or nations
Area market potential
57
Forecast from dealers, distributors suppliers, marketing consultant, and trade associations
Expert opinion
58
time series analysis
past sales analysis
59
Direct market test to forecast new product sales
market test method
60
Process of gathering and analyzing data to inform marketing decision
Marketing, Research
61
Travel agency uses secondary data from tourism in statistics to identify popular destinations in primary data from customer feedback forms
Data sources
62
Tech company gathers a small group of users to discuss their experience with the new smart phone
Focus group research
63
Coffee shops in sasabay to customer asking how they like their coffee and what you think they’d like to try
Survey research
64
New bakery includes a questionnaire with their online orders, asking customers to rate their experience
questionnaires
65
Difference between prospective customers, a full benefits, and cost of an offering
Customer perceived value
66
perceived monetary value of the bundle of economic functional and psychological benefits, customer expect from a given market offering
total customer benefit
67
perceived the bundle costs customers expect to encounter in evaluating
total customer cost
68
Has been defined as a deeply held commitment to rebuy or patronize
Loyalty
69
Consist of the whole cluster of benefits the company promises to deliver
Value proposition
70
Includes all the experiences. The customers will have on the way to obtaining and using the offering.
Value delivery system
71
Persons, feelings of pleasure, a disappointment
Satisfaction
72
Contract customers overall satisfaction directly
Periodic surveys
73
Best conducted with the tools of an accounting technique called activity based costing
Customer profitability analysis CPA
74
Listening to customers is crucial to customer relationship management
Interact closely with customers
75
specialize community of consumers and employees
Brand communities
76
process of carefully managing detailed information and customer touch points to maximize loyalty
Customer relationship management