Interpret by individuals who os influenced by his or her unique biases,needs and experience.

One part of stimulus will dominate (the figure)while other parts recede into backdrop (the ground)

Refers to the minimum amount of stimulation that can be detected on a sensory channel

Can be received on a number of channels

Energy (Clearance sale)

Is the process by which these sensation are selected,organized,and interpreted and conscious experience of sensation

Immediate response of our sensory receptors

Not surprisingly stimuli that are in places where we're more likely to look stand a better chance of being noticed

Are tiny figure that are inserted into magazine, advertising by using highspeed photography or airbrushing

Consumer tend to group object that share similar physical characteristics

Is the impression of information upon the mind,below the threshold of conscious awareness

Refers to the ability of a sensory system to detect changes in stimulus or differences between two stimuli

The results of acquiring and processing stimulation overtime

Aggressive (Luxury Products)

Appear in unexpected places tend to grab our attention

Is one of the important ways we interact with products and interpret their meaning

Optimistic, youthful (shoppers attention)

Trust, security (Bank transaction)

Health, serenity (Relaxation)

Consumer are aware of stimuli that relate to their current needs

Is powerful way to draw attention to a product or to give it distinct identity

The limbic system in our brain, which controls our emotions and memories

Occurs when stimulus comes within the range of the individuals sensory receptors,so he or she has potential to noticed it.

Usually occurs when consumer ascribed more value to something simply because they own it.

Soothing (Beauty and anti aging)

The degree to which consumer continue to noticed a stimulus overtime

Obviously Contribute to our experience of many products and people from strongly preference for certain flavors

Impulses and transported to the brain,where they are combined with previous experience and translated into sounds

Marketers rely heavily on visual elements in advertising,store design and packaging

People tend to perceive an incomplete pictures as complete.we fill in the blanks