Immediate response of our sensory receptors

Is the process by which these sensation are selected,organized,and interpreted and conscious experience of sensation

Interpret by individuals who os influenced by his or her unique biases,needs and experience.

Can be received on a number of channels

Marketers rely heavily on visual elements in advertising,store design and packaging

The limbic system in our brain, which controls our emotions and memories

Impulses and transported to the brain,where they are combined with previous experience and translated into sounds

Is one of the important ways we interact with products and interpret their meaning

Usually occurs when consumer ascribed more value to something simply because they own it.

Obviously Contribute to our experience of many products and people from strongly preference for certain flavors

Occurs when stimulus comes within the range of the individuals sensory receptors,so he or she has potential to noticed it.

Refers to the minimum amount of stimulation that can be detected on a sensory channel

Refers to the ability of a sensory system to detect changes in stimulus or differences between two stimuli

Is the impression of information upon the mind,below the threshold of conscious awareness

Are tiny figure that are inserted into magazine, advertising by using highspeed photography or airbrushing

The results of acquiring and processing stimulation overtime

Consumer are aware of stimuli that relate to their current needs

The degree to which consumer continue to noticed a stimulus overtime

Is powerful way to draw attention to a product or to give it distinct identity

Not surprisingly stimuli that are in places where we're more likely to look stand a better chance of being noticed

Appear in unexpected places tend to grab our attention

People tend to perceive an incomplete pictures as complete.we fill in the blanks

Consumer tend to group object that share similar physical characteristics

One part of stimulus will dominate (the figure)while other parts recede into backdrop (the ground)

Optimistic, youthful (shoppers attention)

Energy (Clearance sale)

Trust, security (Bank transaction)

Health, serenity (Relaxation)

Aggressive (Luxury Products)

Soothing (Beauty and anti aging)