Consumer Behavior
問題一覧
1
Immediate response of our sensory receptors
Sensation
2
Is the process by which these sensation are selected,organized,and interpreted and conscious experience of sensation
Perception
3
Interpret by individuals who os influenced by his or her unique biases,needs and experience.
Stimulus
4
Can be received on a number of channels
External Stimuli/Sensory Inputs
5
Marketers rely heavily on visual elements in advertising,store design and packaging
Sight
6
The limbic system in our brain, which controls our emotions and memories
Smell
7
Impulses and transported to the brain,where they are combined with previous experience and translated into sounds
Hearing
8
Is one of the important ways we interact with products and interpret their meaning
Touch
9
Usually occurs when consumer ascribed more value to something simply because they own it.
Endowment
10
Obviously Contribute to our experience of many products and people from strongly preference for certain flavors
Taste
11
Occurs when stimulus comes within the range of the individuals sensory receptors,so he or she has potential to noticed it.
Exposure
12
Refers to the minimum amount of stimulation that can be detected on a sensory channel
Absolute Threshold
13
Refers to the ability of a sensory system to detect changes in stimulus or differences between two stimuli
Differential Threshold
14
Is the impression of information upon the mind,below the threshold of conscious awareness
Subliminal Reception
15
Are tiny figure that are inserted into magazine, advertising by using highspeed photography or airbrushing
Embeds
16
The results of acquiring and processing stimulation overtime
Experience
17
Consumer are aware of stimuli that relate to their current needs
Perceptual Vigilance
18
The degree to which consumer continue to noticed a stimulus overtime
Adaptation
19
Is powerful way to draw attention to a product or to give it distinct identity
Colour
20
Not surprisingly stimuli that are in places where we're more likely to look stand a better chance of being noticed
Position
21
Appear in unexpected places tend to grab our attention
Novelty
22
People tend to perceive an incomplete pictures as complete.we fill in the blanks
The Closure Principle
23
Consumer tend to group object that share similar physical characteristics
The principles of Similarity
24
One part of stimulus will dominate (the figure)while other parts recede into backdrop (the ground)
The figure ground principles
25
Optimistic, youthful (shoppers attention)
Yellow
26
Energy (Clearance sale)
Red
27
Trust, security (Bank transaction)
Blue
28
Health, serenity (Relaxation)
Green
29
Aggressive (Luxury Products)
Orange
30
Soothing (Beauty and anti aging)
Purple
問題一覧
1
Immediate response of our sensory receptors
Sensation
2
Is the process by which these sensation are selected,organized,and interpreted and conscious experience of sensation
Perception
3
Interpret by individuals who os influenced by his or her unique biases,needs and experience.
Stimulus
4
Can be received on a number of channels
External Stimuli/Sensory Inputs
5
Marketers rely heavily on visual elements in advertising,store design and packaging
Sight
6
The limbic system in our brain, which controls our emotions and memories
Smell
7
Impulses and transported to the brain,where they are combined with previous experience and translated into sounds
Hearing
8
Is one of the important ways we interact with products and interpret their meaning
Touch
9
Usually occurs when consumer ascribed more value to something simply because they own it.
Endowment
10
Obviously Contribute to our experience of many products and people from strongly preference for certain flavors
Taste
11
Occurs when stimulus comes within the range of the individuals sensory receptors,so he or she has potential to noticed it.
Exposure
12
Refers to the minimum amount of stimulation that can be detected on a sensory channel
Absolute Threshold
13
Refers to the ability of a sensory system to detect changes in stimulus or differences between two stimuli
Differential Threshold
14
Is the impression of information upon the mind,below the threshold of conscious awareness
Subliminal Reception
15
Are tiny figure that are inserted into magazine, advertising by using highspeed photography or airbrushing
Embeds
16
The results of acquiring and processing stimulation overtime
Experience
17
Consumer are aware of stimuli that relate to their current needs
Perceptual Vigilance
18
The degree to which consumer continue to noticed a stimulus overtime
Adaptation
19
Is powerful way to draw attention to a product or to give it distinct identity
Colour
20
Not surprisingly stimuli that are in places where we're more likely to look stand a better chance of being noticed
Position
21
Appear in unexpected places tend to grab our attention
Novelty
22
People tend to perceive an incomplete pictures as complete.we fill in the blanks
The Closure Principle
23
Consumer tend to group object that share similar physical characteristics
The principles of Similarity
24
One part of stimulus will dominate (the figure)while other parts recede into backdrop (the ground)
The figure ground principles
25
Optimistic, youthful (shoppers attention)
Yellow
26
Energy (Clearance sale)
Red
27
Trust, security (Bank transaction)
Blue
28
Health, serenity (Relaxation)
Green
29
Aggressive (Luxury Products)
Orange
30
Soothing (Beauty and anti aging)
Purple