問題一覧
1
order book
Sales Matter
2
How to meet customer needs?
Pricing Selling Techniques Internet sales Brand Management Customer loyalty
3
(pricing strategies)Customer will pay
Price differentiaon
4
(pricing strategies) remove competitors
Loss leaving
5
(Pricing strategies) combining low price
Penetration pricing
6
(pricing strategies) organization is seeking
Target pricing
7
(pricing strategies) high quality version
Milking
8
(pricing strategies) anticipated total sales
Average cost pricing
9
(pricing strategies) extra cost
Marginal cost pricing
10
(pricing strategies) stimulate business
Variable pricing
11
(pricing strategies) misleading and resent
Customary pricing
12
(pricing strategies) aggressively
Barrier pricing
13
(market entry decision) selling domestic product in foreign markets
Exporting
14
(market entry decision) foreign land
Direct Foreign Investment
15
(market entry decision) owned and manage
Joint Venture
16
(market entry decision) consist of 4ps
Marketing Mix Decision
17
(market entry decision) adopt an organization structure
Organization Decision
18
(market entry decision ) encompasses all decision
International Product Strategies
19
(business Strategies affecting production) different and unique
Differentiation strategy
20
(business Strategies affecting production) tries to reduce it's cost
Cost leadership strategies
21
(business Strategies affecting production) divides the market
Market segmentation strategies
22
(competitive priorities) sells it's product at very low
Price or cost strategy
23
(competitive priorities) sells high quality good and services
Quality strategy
24
(competitive priorities) fixed time period
Delivery strategy
25
(competitive priorities) produce products mix
Product mix or flexibility strategy
26
(competitive priorities) use services to attract customers
Services strategy
27
(competitive priorities) also knows green product
Eco-friendly products
28
(competion advantage) necessary changes
Flexible response strategy
29
(competition advantage) fighta massive
Low cost strategy
30
(Strategies used in production planning and control) chasing demand
Chase strategy
31
( Strategies used in production planning and control) units equally
Level Production
32
(Strategies used in production planning and control) retail, car, phone
Make to Stock
33
(planning used in production planning and control) restaurants or other industries
Assemble to Order
34
Practice of planning, scheduling
Resource Management
35
Resource available
Planning and Scheduling
36
Need to be addded
Available and required skills
37
People committed
Resource utilization
38
Capacity to do work
Resource capacity
39
Need the most attention
Resource prioritization and allocation
40
Staff expertise, cash or intellectual
Direct resources
41
Strength, value
Indirect resources
42
Physical such as cash and stock
Tangible Resources
43
Service quality, brand reputation
Intangible Resources
44
Cash, quality, customer
The fragility of resources
45
Combine in a cycle accelerate growth
The interact between resources
46
Seek to extract more value
The value of resources
47
Essential resources, self motivated and growth oriented
Human Resource
48
Develops and retains
Capabilities
49
Resources can be divided into three
demand, supply, and financial
50
Development of both employees and the organization as a whol
Human Resource Development (HRD)
51
The process of managing and maintaining the employees within an organization
Human Resource Management (HRM)
52
Company will operate/ top management
Corporate Level Strategy
53
Wilt complete/ senior managers
Business Level Strategy
54
area of organization/ formulated department head or managers,
Functional Level Strategy
55
Rank and file
Operational Level Strategy
56
Combine management
Leadership
57
Using it's existing resources
Organic Growth
58
Owned one and same operation
Merger
59
Owned one but different operation
Acquisition
60
Faster growth
Merger and Acquisition
61
Closely with other business
Strategic Alliances, Partnering and Joint Ventures
62
Additional area
Diversification
63
Dropping noncore
Specialization
64
Unique skills
Core Activities
65
Surpassing it
Context Activities
66
Same industry but different stages
Integration
67
Grater control
Vertical Integration
68
Collaboration between organization
Horizontal Integration
69
Sometime use of specific reason
Alliances
70
Clear understanding
Pricing
71
Alter
Selling Techniques
72
Spectrum
Internet Sales
73
Distinguishing feature
Brand Management
74
programme
Customer Loyalty