問題一覧
1
it finds a stated needs and fills it
responsive marketing
2
Forming networks of partner firms
alliances
3
Company selling the largest quantity of a particular type of product
market leader
4
this concept is concentrated on mass distribution and lowering cost
production concept
5
it discovers and produces solution that customer did not ask for
creative marketing
6
practice when firms have over capacity
selling concept
7
Encouraging more initiatives and entrepreneurship at the local level
decentralized
8
One of the steps in the marketing process that involves assessing buyer wants and needs and gauging the market size
analyzing market opportunities
9
this concept focuses on the needs of buyers
marketing concept
10
Large-all-in-one stores
category killers
11
Meeting human and social needs
marketing
12
Delivering advertising materials to recipients' postal mail box
direct-mail firms
13
holds that the key to achieving organizational goals consists of the company being more effective than its competitors in communicating customer value to its chosen target market
marketing concept
14
Intermediaries through which a good or service passes until it reaches the send consumer
distribution channel
15
Customizing messages and offerings in the target market
individualization
16
when company carefully prepare a tailored marketing program and aiming on specific group of buyer
target market
17
Companies and people that are involved in the production and delivery of a product or service
supply chain
18
when a sales person is suggesting a customer better solution
customer needs
19
Given in volume of product sold or value of products
market size
20
dividing companies target market into group
segmenting
21
This examination includes technological, environmental and legal implications of the market as they relate to consumer trends
PESTEL analysis
22
Selling products to internet without using middleman
online retailers
23
it determines not only the needs and wants of the markets but also preserve the customer's and society's well-being
societal marketing
24
Analysis of past and current market behavior and dominant patterns of the market and consumers
market trend
25
Result of company's departments working together to serve the interests of the consumer
integrated marketing
26
Outlines company goals, strengths and weaknesses and describe target customers
situation analysis
27
place that brand occupies in the minds of the customer
positioning
28
Proportion of the total market held by one particular company
market share
29
Facilitated by the proliferation of special-interest magazines, TV Channels and internet newsgroup
target marketing
30
Its concept is to determine the needs, wants, and interests of target market and to deliver satisfaction that enhances the consumer's well-being and the society
societal marketing
31
Provides a look of your business's industry and highlights your place within it.
industry overview
32
help you identify aspect of marketing that are easy yo overlook; essential part of your business
marketing plan
33
Organizing by market centered
market centered
34
its assumes that the buyer can appraise quality and performance
product concept
35
it looks ahead of customers need in the future
anticipative marketing
36
department work together to serve the customers interest
integrated marketing
37
ultimate purpose of any organization
profitability