11. Media mix is likely to be more personal and direct.

12. Once the media selection decided upon, the next step is to determine the what?

28. It is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects.

27. It is the last ad a customer sees before making the decision.

25. It is a print media that is particularly effective at driving specific types of consumer responses

22. This refers to the number of copies of an issue sold, not the readership of the publication.

9. How many percent does a consumer listen to radio while engaging with other media?

7. Media expenses constitute the largest portion of an advertising or marketing budget estimated at how many percent?

13. It refers to the number of different persons or household exposed to a particular media schedule at least once during a specific time period.

8. How many percent did consumer engage with other media while watching TV?

1. What do you call a landmark media research project in 2005.

18. This metric is important because it helps businesses understand how often potential customers see their ads.

26. It includes everything from billboards to hot air balloons. Ads that are placed in public spaces.

16. According to WELLS, in most cases a media plan will outline a set of media to be used in achieving the objectives of the advertising plan.

20. These are the people (or companies) who sell space (in print) and time (in broadcast) for a variety of media.

2. Studies found out that the average person spend with some type of media is increasing. How many hours in a day a person spend?

3. People in our community lives in a web media which is supported in the most cases by ______?

19. This media player develop the strategic decisions outlined in the media plan, such as where to advertise geographically, when to advertise, and which type of media to use to reach specific types of audiences.

15. It refers to the timing of the media insertions.

24. What are the most common magazine page size being used in the magazines? Answer:

17. It measures by the print copies sold.

21. This media players compile audience measurement data, media costs, and availability data for the various media options being considered by the planners.

10. The specialist who is the counter part of sales representative.

5. It is also an important criteria for evaluating the selection of a vehicle media. It refers to the credibility of media in the mind of target customers.

23. This format of a magazine page refers to a page without outside margins, in which color extends to the edge of the page.

4. It is the most important and powerful criterion for evaluating vehicle media. It refers to the number and spread message outlets provided by the media vehicle.

29. The primary function of this is to carry news, which means that advertisers with news to announce, such as a special sale or sale price, may find them a comfortable environment.

14. It refers to the number of times within the specified time period that an average person or household is exposed to message.

30. Is a type of magazine aimed at those working in agriculture; Farm Journal and Feed and Grain are examples.

6. It is also an important criterion against which each media vehicle choice should be evaluated. It refers to the money spent on using a particular vehicle media.