問題一覧
1
uses specially designed ads in newspapers and magazines to prompt immediate consumer responses.
Direct Response Advertising
2
This is a useful way of encouraging people to visit a shop or exhibition.
Sales promotion
3
Direct mail effectively reach qualified sales leads for a company salesforce
sales lead generation
4
Direct mail keeps dealers, retail, outlets and franchise holders and form about marketing promotion and plans
dealer support
5
If a product is sold through dealers/agents, direct mail can be used to reach prospective customers in their area just as a producer might do.
Dealer mailings
6
A new industrial product or business service typically involved targeting a small but important group of decision maker
product launch
7
effectively identifies and addresses distinct market sectors, enhancing the effectiveness of mass advertising in reaching these closely defined groups of individual
business direct mail
8
Most frequently used letter box marketing strategy
shared distribution
9
Type of marketing that uses telephone to promote products or services to potential customers
telephone marketing
10
Emerge from the market prevalence of personal voice mailbox and business voicemail system
voicemail marketing
11
Offers like preview invitations and money-off coupons that encourage immediate store visitv and boost sales
retail incentives
12
A classic way for companies to sell good straight consumer,kipping stores
mail order
13
This make it powerful method of raising money. ", long copy",
Fundraising
14
Engaging customers directly at home or work through demonstration allowing for immediate feedback
face to face selling
15
defined as any direct communication to a consumer or business recipient that is designed to generate a response in the form of a direct order
Direct marketing
16
valuable method for acquiring qualified leads for salespeople in products requiring meetings with specialized salespeople. It helps identify the best prospects and ranks others based on sales potential.
Sales lead generation-
17
utilize direct mail for communication and transactions, while also promoting collectibles like records, porcelain, and miniatures among member
Clubs
18
Prompt readers to order products or request information drivingv instant actiion
coupon ads
19
is a good medium for selling to customers without the need for middlemen Product offerings can be described fully and orders can be sent straight back to the advertising company.
Selling direct-
20
The methods communicate with potential customers and business colleges
conference and exhibitions
21
deliver independently without any competing markets material from other companies
solus leaflet distribution
22
this method is targeted by area and is less expensive than male shots due to not giving postage charges
leaflet distribution
23
This personal and effective approach maintains contact andmaintains customer relationships.
Follow-up mailings
24
Selective campaigns offer a more focus approach
selective leaflet distribution
25
Sale person visit a customer's home individually to showcase productd, like avon agents demonstrating beauty items
one to one selling
26
Home parties where salesperson demonstrate products to groups
party plan selling
27
suitable for both consumer and business context in marketing research
marketing research/product testing
28
Also known as fax blast or mass faxing
broadcast faxing
29
Referred to as network marketing, structured marketing or multilevel direct selling
multi-level marketing
30
sending out technical information, notice of special offers and general information about a company and its products, and it can include free samples, questionnaires, promotional gifts
DIRECT MAIL