defined as any direct communication to a consumer or business recipient that is designed to generate a response in the form of a direct order

sending out technical information, notice of special offers and general information about a company and its products, and it can include free samples, questionnaires, promotional gifts

uses specially designed ads in newspapers and magazines to prompt immediate consumer responses.

is a good medium for selling to customers without the need for middlemen Product offerings can be described fully and orders can be sent straight back to the advertising company.

valuable method for acquiring qualified leads for salespeople in products requiring meetings with specialized salespeople. It helps identify the best prospects and ranks others based on sales potential.

This is a useful way of encouraging people to visit a shop or exhibition.

utilize direct mail for communication and transactions, while also promoting collectibles like records, porcelain, and miniatures among member

This make it powerful method of raising money. ", long copy",

If a product is sold through dealers/agents, direct mail can be used to reach prospective customers in their area just as a producer might do.

This personal and effective approach maintains contact andmaintains customer relationships.

effectively identifies and addresses distinct market sectors, enhancing the effectiveness of mass advertising in reaching these closely defined groups of individual

A new industrial product or business service typically involved targeting a small but important group of decision maker

Direct mail effectively reach qualified sales leads for a company salesforce

Direct mail keeps dealers, retail, outlets and franchise holders and form about marketing promotion and plans

The methods communicate with potential customers and business colleges

suitable for both consumer and business context in marketing research

A classic way for companies to sell good straight consumer,kipping stores

Type of marketing that uses telephone to promote products or services to potential customers

Emerge from the market prevalence of personal voice mailbox and business voicemail system

Also known as fax blast or mass faxing

this method is targeted by area and is less expensive than male shots due to not giving postage charges

deliver independently without any competing markets material from other companies

Most frequently used letter box marketing strategy

Selective campaigns offer a more focus approach

Engaging customers directly at home or work through demonstration allowing for immediate feedback

Home parties where salesperson demonstrate products to groups

Sale person visit a customer's home individually to showcase productd, like avon agents demonstrating beauty items

Referred to as network marketing, structured marketing or multilevel direct selling

Prompt readers to order products or request information drivingv instant actiion

Offers like preview invitations and money-off coupons that encourage immediate store visitv and boost sales