問題一覧
1
Types of Supplies and Buisness Services in industrial goods
Maintainance and Repair items, Operating Supplies
2
Demerit of Internal Recruitment
CPL FN, Competition , Productivity, Lathargic, Fresh Talent, Not for New Entreprise
3
Types of Materials and Parts in industrial goods
Raw material, Manufactured Material and Parts
4
Types of consumer products on durabiliy basis
Non durable , Durable , Services
5
Techniques of sale promotion
SCURRIL FD P Q, Sampling, Contests, Usable Benefit, Rebate, Refund, Instant Draws , Luck Draw, Full Finance at 0% EMI, Discount, Product Combinations , Quantity Gift
6
Importance of Personal Selling to business man
effective tool, Flexible, Minimise wastage of efforts, Attention, Relationship Development, Personal Report, Introducing new product, link with customers, FEMAR LIP
7
Types of consumer products on basis of shopping efforts
Convinence products, Shopping products, Speciality products
8
What are ways and means of consumer protection
GBSCC, Self regulation by buisness ( customer support services, Buisness association ( like FICCI AND CII), Consumer awareness , Consumer Organisation, Government
9
Debt service coverage ratio
PAT+DEPRICIATION+INTEREST+NONCASH EXP. ______________________________________, Pref div. + interest + repayment obligation
10
Merits of sales promotion
Attention, good for new product, Synergy in total promotional efforts
11
Types of Capital items in industrial goods
Installations, Equipments
12
Merit of External Sources of recruitment
FwQC, Fresh talent , Wider Choice, Qualified Personnel, Competition
13
Limitations of Controlling
REQC, Resistance of Employess, External Factors, Quantitative measurement of standards is not possible, Costly
14
Importance of Personal Selling to Society
PM CEC, Carrer opportunity, Employment, Convert latest demand, Mobility of Sales person, Product Standardisation
15
Pillars of Marketing Concept
Identification of market or consumer, checking need and wants of consumers, development of product on basis of needs, satisfing needs of consumer better than competitors, doing all it at a profit
16
Types of industrial Goods
Material and parts, Capital items, Supplies and Buisness services
17
Type of benefit consumer can get from purchase of product
functional benefits , PHYSCOLOGICAL benefits, social benefits
18
Qualities of good leader
mdisk pics, Motivation skill, decisiveness, integrity, social skills, knowledge, physical features, initiative, communication skills, self confidence
19
Objections to Advertising
SICC, Social values, Inferior quality, Confuses Buyers, Cost increment
20
Modern Controlling Techniques
RRRMMP, Rate of return, Ratio Analysis, Responsible Accounting, Management Auditing, Management information System, PERT and CPM
21
CCPA
Central Consumer Protection Authority, ( A THREE teir structure at district state and national levels )
22
Cost of equity
23
Role of Public Relations
Publicity , Press release, Corporate communication, Lobbying , Counselling
24
Modern Controlling Techniques
RRRMMP, Rate of return, Ratio Analysis, Responsible Accounting, Management Auditing, Management information System, PERT and CPM
25
Importance to Customers of personal selling
AIII, Advice, Information, Identifying Needs, Induces Customers
26
Principles of Directing
MUIF HUA, Management Communication, Unity of Command , Individual Contribution of Employees, Follow Through, Harmony in Organisation, Use of Informal Communication, Appropriate directing techniques
27
Types of products
Consumer products , industrial products
28
Merit of Internal recruitment
TCS OM, Training, Cheap, Simple, Motivate Employees, Optimum staffing
29
Merits of Advertising
MEEC, Mass reach, Customer Satisfaction, Expressiveness , Economy
30
Limitation of sales promotion
Reflects Crisis, Spoils product Image
31
Importance of leadership
IT PCC, influence behaviour, Train employees, maintain personal relations and help followers, handle conflicts, Adapts changes
32
Demerit of External recruitment
DEL, Dissatisfaction among Existing staff, Expensive Process, Lengthy Process
33
Merit of Personal Selling
Flexibility, Direct feedback, Minimising Wastage
34
Traditional controlling techniques
BB PS, Break Even Analysis, Budgetary control, Personal Observation, Satistical Report