問題一覧
1
Merit of Internal recruitment
TCS OM, Training, Cheap, Simple, Motivate Employees, Optimum staffing
2
Demerit of Internal Recruitment
CPL FN, Competition , Productivity, Lathargic, Fresh Talent, Not for New Entreprise
3
Merit of External Sources of recruitment
FwQC, Fresh talent , Wider Choice, Qualified Personnel, Competition
4
Demerit of External recruitment
DEL, Dissatisfaction among Existing staff, Expensive Process, Lengthy Process
5
Traditional controlling techniques
BB PS, Break Even Analysis, Budgetary control, Personal Observation, Satistical Report
6
Modern Controlling Techniques
RRRMMP, Rate of return, Ratio Analysis, Responsible Accounting, Management Auditing, Management information System, PERT and CPM
7
Principles of Directing
MUIF HUA, Management Communication, Unity of Command , Individual Contribution of Employees, Follow Through, Harmony in Organisation, Use of Informal Communication, Appropriate directing techniques
8
Limitations of Controlling
REQC, Resistance of Employess, External Factors, Quantitative measurement of standards is not possible, Costly
9
What are ways and means of consumer protection
GBSCC, Self regulation by buisness ( customer support services, Buisness association ( like FICCI AND CII), Consumer awareness , Consumer Organisation, Government
10
CCPA
Central Consumer Protection Authority, ( A THREE teir structure at district state and national levels )
11
Pillars of Marketing Concept
Identification of market or consumer, checking need and wants of consumers, development of product on basis of needs, satisfing needs of consumer better than competitors, doing all it at a profit
12
Type of benefit consumer can get from purchase of product
functional benefits , PHYSCOLOGICAL benefits, social benefits
13
Types of products
Consumer products , industrial products
14
Types of consumer products on basis of shopping efforts
Convinence products, Shopping products, Speciality products
15
Types of consumer products on durabiliy basis
Non durable , Durable , Services
16
Types of industrial Goods
Material and parts, Capital items, Supplies and Buisness services
17
Types of Materials and Parts in industrial goods
Raw material, Manufactured Material and Parts
18
Types of Capital items in industrial goods
Installations, Equipments
19
Types of Supplies and Buisness Services in industrial goods
Maintainance and Repair items, Operating Supplies
20
Merits of Advertising
MEEC, Mass reach, Customer Satisfaction, Expressiveness , Economy
21
Objections to Advertising
SICC, Social values, Inferior quality, Confuses Buyers, Cost increment
22
Merit of Personal Selling
Flexibility, Direct feedback, Minimising Wastage
23
Importance of Personal Selling to business man
effective tool, Flexible, Minimise wastage of efforts, Attention, Relationship Development, Personal Report, Introducing new product, link with customers, FEMAR LIP
24
Importance to Customers of personal selling
AIII, Advice, Information, Identifying Needs, Induces Customers
25
Importance of Personal Selling to Society
PM CEC, Carrer opportunity, Employment, Convert latest demand, Mobility of Sales person, Product Standardisation
26
Merits of sales promotion
Attention, good for new product, Synergy in total promotional efforts
27
Limitation of sales promotion
Reflects Crisis, Spoils product Image
28
Techniques of sale promotion
SCURRIL FD P Q, Sampling, Contests, Usable Benefit, Rebate, Refund, Instant Draws , Luck Draw, Full Finance at 0% EMI, Discount, Product Combinations , Quantity Gift
29
Role of Public Relations
Publicity , Press release, Corporate communication, Lobbying , Counselling
30
Modern Controlling Techniques
RRRMMP, Rate of return, Ratio Analysis, Responsible Accounting, Management Auditing, Management information System, PERT and CPM
31
Debt service coverage ratio
PAT+DEPRICIATION+INTEREST+NONCASH EXP. ______________________________________, Pref div. + interest + repayment obligation
32
Cost of equity
33
Qualities of good leader
mdisk pics, Motivation skill, decisiveness, integrity, social skills, knowledge, physical features, initiative, communication skills, self confidence
34
Importance of leadership
IT PCC, influence behaviour, Train employees, maintain personal relations and help followers, handle conflicts, Adapts changes