Is the part of the total population that has shown some level of interest in buying a particular product or service.

Is the total demand for a product in a given business environment

Is also called the addressable market (TAM)

Prospect who are willing and capable (have sufficient recourses) buyers and have access to a particular market or service.

Refers to a group of potential customers to whom a company wants to sell its products and services. and are generally categorized by age location income and lifestyle

A set of customers or clients who are already using a particular product and service.

A motivatiing force that compels action for its satisfaction.

Range from survival needs (common to all human beings) satisfied by necessities to cultural intellectual and social needs (varying from place to place and age group to age group) satisfied by necessaries.

Is a place where two parties can gather to facilitate the exchange of goods and services.

Does not refer to a particular place but it is refer to a market for a commodity and commodities

It refers to and arrangement whereby buyers and sellers come in close contact with each other directly or indirectly to sell and buy goods.

People who have already purchased your product.

People who have not yet purchase your product but are considering it.

People in your target market who are not currently looking for a solution.

New prints of motion picture film elements

Prints for exhibit purpose

Reference copies on DVD/CDs, books magazines for the reading rooms or other clients

Cars, table and chairs, etc.

Consulting with clients on appropriate products for specific purpose

Providing advice on risk assessment and priority setting

Working on standards commidittees

Conducting training and other educational outreach

A _____ can be defined as anything that we can offer to a market for attention, acquisition, use or consumption that could satisfy a need or want.

The definition of ______ does not only involve tangible goods such a car, a fridge or a phone.

Are special form of product which consists of activities benefits or satisfaction offered for sale that are intangible

A ______ can thus include banking, airline travel, communication services, hotel services and so on.

Are the named and unnamed needs of customers when they come in contact with the different business establishment or when they search for the solutions which business provide.

Comes from identifying customers needs and providing solutions that meet those needs

Measures how well the expectations of a customer concerning a product or service provided by a company have been met.

Making possession of an asset by purchase.

Is a party that has an interest in a company and can either affect or be affected by business

The amount of something that people and other entities use.

Is information provided by clients about whether they are satisfied or dissatisfied with a product and service.

Funds used by a business to attain new assest improve existing ones, or reduce a liability

Unable to be touched or grasped not having physical presence.

Indicates the extent to which customers are devoted to a company's products or services.

Meeting the needs and desires of any customer

Capable of being perceived especially by the sense of touch