markets are those that buy goods for production purpose of reselling

in identifying problem, one must distinguish the difference between problem and symptoms

it refers to the gathering of everyday info about development in the marketing environment

if the information is not available the department must make efforts to generate it from either or both two sources; internal and external

data analysis can be made by test of significance or explanation of observed differences

alternative SOLUTIONS are presented. from there, the next advantage of each alternative a solution is derived to come up with final decisions

it is composed of people need to satisfy, the money to spend, and abikity to satisfy the objectives of the seller

it is a group of people with some SHARED CHARACTERISTIC that a company had identified as potential customers for its product

a marketing term that refers to aggregating perspective buyers into groups or segments with common needs and who similarly to a marekting action

requires dividing the market into different geographical unit

refers to diving the market in demographic variables

refers to that longterm decisions of the company to deal with particular segment of the market

calls for providing products or service to two or more segments of the target market

the following are requirements of effective segmentation EXCEPT

goods are those intended for final comsumption by consumers

a product is anything offered for sale by firm to buyers to satisfy their phyiscal,symbolistic wants and needs

goods are tangible which normally survive many uses( cabinet, ref, motorbikes)

goods consumed in few days ( concert tickets, haircut)

intangible goods like activities, benifits or satisfaction whih offered sales

are those which purchased with minimum effort (soap,bread, milk and softdrinks)

goods that bought after an effort to compare goods ( cellphones , shoes)

goods thoes consumer are not willingly or not able to accept ( special medicines, jewelry and exotic foods)

goods are those not yet wanted or still unknown to consume

those used in the production of other goods

unprocessed goods that will become part of another product. (farm products natural products)

these are the items use as aids in the operating process but do not become part of finished product

these are expense items that assist in operation( housekeeping, security services)

the marketing action which identifies and helps differentiate the goods or service of one seller from those of another

a name term or design that intends to identify goods or sevices of sellers

this refers to that part of brands that appears in form of symbol, design or color and lettering

a branding strategy which brand name for a product is designated by the manufacturer

also referred to as private labeling or private branding

refers to the use of manufacturer and resellers brands in product

branding strategy which list no product name only a decription content

it is the money good or service exchange for ownership

THEY must link the price to the products real and precieved value, while considering discount,competitors price

defines as those activities involved in the determination of the product which product that will be OFFERED FOR SALE considering VARIOUS OBJECTIVES OF THE FIRM

it is therfore, the element of marketing mix that leads to revenue

this is one of pricing objectives where the goal is either to achieve that TARGET RETURN on investment or on net sales or to maximize profit

this refers to the pricing objectives requiring a certain level of profit. stated in terms of percentage of sales or CAPITAL INVESTMENT

this objective refers to those that provide HIGHER SALE VALUE

this objectives require MAINTAING THE SAME PRICE of companys product

it refers to the series of steps adapted in determination of price EXCEPT

this strategy requires the setting of the price at the upper limit of realistic tange of choice

thus strategy setting the price at BOTTOM of realsitic price range

after determining the ECONOMIC FEASIBILTY of the various alternatives

this approach in pricing refers to the setting of price on the BASIS OF COST

this pricing approach refers to price based on what are being charged by COMPETITORS

this approach of pricing deals with consumers PERCEOTION AND BEHAVIOR

this approach HINGES on observation that consumers associate with higher/ low price with high/low quality

this method established the price for product based on the buyers PERCEPTION of the value of the product

this refers to practice of setting low prices on selected products GENEREATION OF LESS PROFIT

this refers to setting of price Even BELOW PESO AMOUNT

under pricing method the firm adapts PRICE BASED ON COMPETITORS PRICE

refers to pricing decisions related to product intented for customers DIFFERENT LOCATION

refers to temporary REDUCTION OF PRICES of a companys products

refers to MODIFICATION OF BASIC price to accomodate differences in customers, products and locations

these are PRICE modification designed to reward customers for EARLY PAYMENT VOLUME PURCHASE AND OFF SEASON BUYING

competitive situation where there is ONLY ONE SELLER in the market

only few firms compete in sales of commodity

refers to the market where great number of sellers and buyers

a competitive situation characterized by the presence of ONLY ONE buyer