18) Communication is defined as transmitting, receiving, and processing information.

19) When an individual creating an advertisement takes an idea and transforms it into an ad, the process is known as decoding in a communications model.

20) The process of creating television commercials, print ads, and retail coupons are examples of encoding.

21) Televisions carrying advertisements are examples of decoding in the communication process.

22) When a customer examines a magazine ad, decoding takes place.

23) Typically, advertising messages are decoded in the same way by large numbers of consumers because of the standard nature of the decoding process.

24) Noise is anything that distorts or disrupts a message and can occur at any stage in the communication process.

25) The large number of marketing messages consumers are exposed to daily is an example of noise and is also called clutter

29) The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost is: A) the marketing plan. B) the marketing mix. C) integrated marketing communications. D) marketing strategy.

30) Integrated marketing communications affects each of the following except: A) business-to-business market. B) marketing channel. C) internally directed communications. D) competitors' advertising.

31) In the marketing mix, where does integrated marketing communications belong? A) Pricing decisions B) Product design C) Promotion D) Distribution

32) The marketing mix consists of the product, the price, distribution, and: A) emotions. B) promotions. C) delivery systems. D) services.

33) Traditionally, promotions included each of the following except: A) advertising. B) product design. C) personal selling. D) sales promotions.

34) The first step in IMC planning is: A) current situational analysis. B) SWOT analysis. C) developing marketing strategies. D) defining primary marketing objectives.

35) In the IMC planning process, marketing objectives are paired with an understanding of: A) the SWOT analysis. B) key target markets. C) marketing strategies. D) the implementation process.

36) Janis is working on the positioning, differentiation, and branding strategies for a new brand of cookies. This is an example of which step of an IMC plan? A) SWOT analysis B) Defining primary marketing objectives C) Developing marketing strategies D) Developing marketing tactics

37) An integrated marketing communications program should be viewed as an overall organizational process rather than a marketing plan or marketing function.

38) In addition to the traditional elements of advertising, sales promotions, and personal selling, promotional activities now include activities such as database marketing, direct response marketing, sponsorship, and public relations programs.

39) Traditionally, the marketing mix consisted of advertising, sales promotions, digital marketing and personal selling activities.

40) Coca-Cola's consistent use of the same logo, theme, and colors on packages and in advertisements is an example of an integrated marketing communications approach.

41) In an IMC plan, the current situational analysis process involves examination of the firm's ongoing market situation.

42) In IMC planning, marketing strategies guide the day-by-day activities of the marketing plan.

45) Marketing account executives are facing increasing pressures related to: A) accountability. B) affordability. C) accessibility. D) applicability.

46) An advertising agency is told by the client that an advertising campaign should result in a 20% increase in sales. This is an example of: A) marketing myopia. B) standardization. C) adaptation. D) accountability.

47) The rise in importance of accountability and producing measurable results has led marketers to become less reliant on television advertising and shift funds to: A) digital and alternative communication venues. B) pull marketing strategies. C) integrated marketing communication firms. D) their own marketing departments instead of advertising agencies.

48) Current trends affecting marketing communications include each of the following except: A) explosion of digital media. B) emphasis on push marketing strategies. C) emphasis on accountability and measurable outcomes. D) integration of media platforms.

49) The rise in importance of accountability and producing measurable results has led marketers to become less reliant on television advertising and shift funds to: A) digital and alternative communication venues. B) pull marketing strategies. C) integrated marketing communication firms. D) their own marketing departments instead of advertising agencies.

50) Each of the following are trends impacting the use of integrated advertising and marketing communications except: A) explosion of digital media. B) increases in perceptions of brand power. C) changes in channel power. D) increase in global competition.50) Each of the following are trends impacting the use of integrated advertising and marketing communications except: A) explosion of digital media. B) increases in perceptions of brand power. C) changes in channel power. D) increase in global competition.

51) Each of the following is a trend impacting the use of integrated advertising and marketing communications except: A) emphasis on customer engagement. B) increases in perception of brand parity. C) increase in channel power by manufacturers. D) integration of media platforms.

52) Kraft Foods cut traditional advertising dollars and shifted the money to digital media. This illustrates the emerging trend of: A) emphasis on customer engagement. B) increases in perception of brand parity. C) explosion of digital media. D) integration of media platforms.

53) The reasons why integrated marketing communication works includes each of the following, except: A) it streamlines workflow. B) it connects with multiple audiences. C) it creates new products. D) it unifies the company's marketing strategy.

54) Digital marketing seeks to: A) reach consumers when they are not busy. B) replace television as the primary method of advertising. C) create experiences with a brand rather than mere purchases with little or no emotion. D) decrease the level of brand parity through interactive advertising.

55) In terms of integration of media platforms, looking at two or more screens simultaneously to access content that is not related is: A) content grazing. B) investigative spider-webbing. C) social spider-webbing. D) quantum journey.

56) John is watching a baseball game and accesses the internet to look up stats for one of the players. In terms of integration of media platforms this illustrates: A) content grazing. B) investigative spider-webbing. C) social spider-webbing. D) quantum journey.

57) Because retailers control shelf purchase and have access to purchase data, retailers determine: A) what products and brands are placed on stores shelves. B) what marketing tools manufacturers use. C) who has the power in the distribution channel. D) what products manufacturers produce.

58) Shantell just posted a picture of herself on the beach in Florida to Facebook. She immediately sent a text to her dad and sister to check it out. In terms of integration of media platforms this illustrates: A) content grazing. B) investigative spider-webbing. C) social spider-webbing. D) quantum journey.

59) In terms of integration of media platforms, focusing on completing a task such as looking up a retail store online then using a mobile app to locate the store while driving to it is: A) content grazing. B) investigative spider-webbing. C) social spider-webbing. D) quantum journey.

60) Retailers control shelf allocations and have access to purchase data. This means retailers determine: A) what products and brands are placed on stores shelves. B) what marketing tools manufacturers use. C) who has the power in the distribution channel. D) what products manufacturers produce.

61) Many marketing experts believe that the advancement of the internet and information technology has caused a shift in channel power: A) from producers to wholesalers. B) away from manufacturers. C) from retailers to wholesalers. D) to consumers.

62) Buying online from Amazon.com rather than a brick-and-mortar store is an example of: A) a power shift to the consumer. B) a power shift to the producer. C) a decline in the effectiveness of mass media. D) a new form of wholesaling.

63) The competitive environment is now more: A) local. B) global. C) concentrated. D) regionalized.

64) Brand parity is the: A) perception that there are no real differences between major brands. B) feeling that most advertising is false. C) belief that all advertisers say essentially the same thing. D) idea that brands are distinct and easy to identify.

65) Michael buys electronic items from the closest retail store because he doesn't think there is much of a difference between brands. This is an example of: A) a poor quality IMC program. B) standardization. C) marketing integration. D) brand parity.

66) When brand parity exists, consumers base purchases on: A) advertising effectiveness, social media comments, and brand equity. B) retail store location, price, and coupon or discount offer. C) price, availability, promotions or other criteria. D) information found on the internet or on social media.

67) To combat brand parity, the marketing team at a company such as Johnson & Johnson might claim it: A) is developing additional products. B) has found new customers to buy products. C) has new locations. D) sells superior products.

68) A contact point is: A) the place where a marketer reaches the production team. B) the place where the product is packaged or sold. C) a description of the effects of an advertisement. D) a place where consumers interact with a company.

69) Each of the following is an example of a customer contact point except: A) a brand's website. B) a friend who recommends a brand. C) a brand's Instagram page. D) a sales clerk at a retail store.

70) A brand's website, store display, and advertisements are examples of: A) contact points. B) marketing plans. C) promotional programs. D) marketing objectives.

71) The push for accountability is being driven by chief executive officers, brand managers, creatives, and account managers.

90) The foundation of an IMC program consists of a careful review of each of the following except: A) economic conditions. B) a company's image. C) the markets in which buyers are located. D) the buyers to be served.

92) The two types of buyer behaviors that the marketing team must understand are business-to- business behaviors and: A) local community activities. B) governmental purchase. C) consumer buyer behaviors. D) competitive actions.

93) Traditional media channels include each of the following except: A) television. B) radio. C) outdoor. D) internet.

94) The term "alternative marketing" includes each of the following except: A) buzz marketing. B) social networks and blogs. C) guerrilla marketing. D) product placement.

95) Promotions offered by manufacturers that serve as enticements to push the product through the channel are: A) consumer promotions. B) rebate programs. C) direct marketing programs. D) trade promotions.

96) Promotions that are oriented to end users and include coupons, contests, premiums, refunds, rebates, free samples, and price-off offers are: A) consumer promotions. B) rebate programs. C) direct marketing programs. D) trade promotions.

104) GIMC stands for: A) globally integrated marketing communications. B) global and institutional marketing concepts. C) generic and institutionalized marketing creations. D) generating ideas for marketing control.

105) In international marketing communications, standardization is: A) presenting the same message across national boundaries. B) a form of adaptation. C) new product development. D) a new form of the promotions mix.

106) Coca-Cola runs the same advertisement in all French-speaking countries. This is an example of: A) diversified IMC theme. B) standardization. C) customization. D) integration.

107) Which of the following is an example of standardization? A) Pepsi using the same theme in all of its global markets. B) Featuring women with their faces covered in ads for Islamic countries. C) Developing a website in several languages. D) Featuring local salespeople in a global market.

108) In a globally integrated marketing communications program, adaptation is: A) not used in international environments. B) a form of e-commerce. C) advertising in unusual media. D) adjusting a message to local conditions.

109) An example of adaptation in global marketing communications is: A) Ford using the same advertising campaign theme in all of its global markets. B) not selling the McRib sandwich in Israel because it violates religious practices. C) printing ads only in English for European countries. D) using direct mail.