問題一覧
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1. When segmenting markets by region of the country or world and climate, which are younusing?
* Geographics
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2. Data collection is the most valuable tool in any type of, research. Which of the following in an example of datá gathering techniques for your customer?
* Interview, Survey, Focus Group Discussion
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3. People who are innovators, willing to take risks and generate new ideas to make it unique and profitable solutions to the present-day problems?
* entrepreneurs
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4. A tech startup specializes in providing custom website development services for local businesses. After observing a growing demand for web development tools and templates, the company decides to pivot and begin selling pre-designed templates that cater to various industries. Which of the following best describes this strategic shift?
*A new concept giving rise to a new business
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5. Which of the list below is an example in promotion shows Value Proposition in taglines?
* Sa Mercury Drug Nakakasiguro Gamot ay Laging Bago.
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6. Which is the most common way to gather data with the use of questionnaires or interview schedule?
* Survey
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7. Which one is not a P in Marketing Mix?
Participant
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8. If you can write articles, or pick up a quick class to learn it, you are in a prime position to take the lead on covering a local business beat. What career opportunity is being described in the statement?
* Business reporter
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9. Which of the following statements shows the importance of knowing your target market? I. to create effective marketing communication strategies. Il. to focus your marketing efforts in the most cost-effective way. III. to allows a business to charge higher prices. IV. to promote product effectively.
* I,II,IV
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10. What is a marketing model that modifies the 7 Ps model?
Marketing Mix
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11. Which of the following are essential to every individual so he or she may be able to live with dignity and pride?
needs
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12. A new cafe is opening in a busy urban area, targeting young professionals looking for a quick yet quality hnjkwcoffee experience. Which of the following strategies would best help the café establish a strong market presence and attract its target customers? I. Offering a variety of organic and specialty coffee drinks at competitive prices. II. Designing a mobile app that allows customers to preorder their drinks for quick pick-up. IlI. Providing, a loyalty program to encourage repeat visits from customers. IV. Having highly-trained baristas and friendly staff to enhance the customer experience.
l,ll,lll
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13. Miss Vicente creates brand name "Smart". What characteristics does the Miss Vicente brand name show?
*It is short and simple.
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14. A person or organization that buys goods or services from a store or business?
customer
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15. What are the forces existing in the industry environment that produce, sell, or render products or services like those of the business?
Competitors
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16. What is a set of controllable and interrelated variables composed of product, place, price and promotions that a company assembles to satisfy a target group better than its competitor.
Marketing Mix
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17. Which of the following is a definition of Entrepreneurship?
refers the act of creating a business or businesses while building and scaling, it to generate a profit.
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18. The following are the characteristics of a partnership business, except
Limited liability
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19. Which of the following is an advantage of writing a business plan?
all of these.
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20. Which of the following statement best describes the meaning of entrepreneurship?
* It is merely opening a small business
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21. Which of the following a legal protection for a brand?
Trademark
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22. The following are the entrepreneurial processes of creating
Opening of entrepreneurial venture
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23. Which of the following is the place occupied by products in the heart and minds of the consumers
Positioning
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24. Which of the "7 P's" of the marketing mix concerns the various outlets and channels a business uses to distribute its products?
Place
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25. What is a symbol or visual representation of a brand?
Logo
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26. Mang Inasal took the country by storm because its founder correctly perceived a need of people for affordable, quick-served inihaw or grilled chicken Thus, this business was founded and flourish, to the extent of offering very real competition to Jolliber's popular Chicken Joy, This type of entrepreneurial enterprise involves?
an existing concept but giving rise to a new business
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27. The following are the primary roles of the entrepreneur to introduce innovation, EXCEPT
Industry structure
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28. What is the way your product or service appears from the outside?
Packaging
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29. Entrepreneurs are opportunity seekers, creative and resourceful. They seek for new buyers or customers of their product or services. Which importance of entrepreneurship is being described?
*Entrepreneurship introduces innovation
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30. Which of the following is the most effective method for identifying market needs for a new product?
Conducting surveys and interviews with potential customers
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31. Which statement supports Marketing Mix?
Marketing Mix is a set of controllable and connected variables that a company gathers to satisfy a target group better than its competitor.
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32. A company wants to reposition its product in the market by emphasizing its eco-friendly and sustainable packaging. The marketing team decides to use green colors and recyclable materials for the packaging design. What does this change in packaging primarily aim to communicate to the target market?
The company wants to appeal to environmentally conscious consumers.
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33. Ms. Vicente wishes to meet the needs and wants of customers better by delivering a higher quality service. Which element of the marketing mix will the business focus on to achieve this?
Place
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34. How would you promote a product?
By offering Free Gifts, Free Samples, Free Trial, Customer Contests, Special Pricing
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35. Which of the following is an interpretation of the word Brand?
legal instrument