It is essential to the quality of the communication process in general. Hence, communication should include everything that the receiver needs to hear for him/ her to respond, react, or evaluate properly.

COMPLETENESS

2

It does not mean keeping the message short, but making it direct or straight to the point. Insignificant or redundant information should be eliminated from the communication that will be sent to the recipient.

CONCISENESS

3

This pioneer book by Professors Broom, Cutlip, and Center (2012) contains the list of the 7 Cs of Effective Communication.

EFFECTIVE PUBLIC RELATIONS

4

To be effective, the speaker should always consider relevant information about his/her receiver such as mood, background, race, preference, education, status, and needs, among others. By doing so, he/she can easily build rapport with the audience.

CONSIDERATION

5

Effective communication happens when the message is supported by facts, figures, and real-life examples and situations. In this case, the receiver is more connected to the message conveyed.

CONCRETENESS

6

Respecting the culture, values, and beliefs of his/her receivers. It creates a positive impact on the audience.

COURTESY

7

Communication implies the use of simple and specific words to express ideas. It is also achieved when the speaker focuses only on a single objective in his/her speech so as not to confuse the audience.

CLEARNESS

8

In grammar, it eliminates negative impact on the audience and increases the credibility and effectiveness of the message

CORRECTNESS

9

WHAT ARE THE 7 C'S?

COMPLETENESS, COURTESY, CORRECTNESS, CONCISENESS, CONSIDERATION, CLEARNESS, CONCRETENESS