Promote the aims of research such as _________, _____, and _________ __ _____.

This means that you need to report your research honestly, and that this applies to your methods (what you did), your data, your results, and whether you have previously published any of it.

You should not make up any data, including extrapolating unreasonably from some of your results, or do anything which could be construed as trying to mislead anyone.

It is better to undersell than over-exaggerate your findings.

When working with others, you should always keep to any agreements, and act sincerely.

You should aim to avoid bias in any aspect of your research, including design, data analysis, interpretation, and peer review.

You should never recommend as a peer reviewer someone you know, or who you have worked with, and you should try to ensure that no groups are inadvertently excluded from your research.

This means that you need to disclose any personal or financial interests that may affect your research.

Take care in carrying out your research to avoid careless mistakes.

You should also review your work carefully and critically to ensure that your results are credible.

It is important to keep full records of your research.

If you are asked to act as a peer reviewer, you should take the time to do the job effectively and fully.

You should always be prepared to share your data and results, along with any new tools that you have developed, when you publish your findings, as this helps to further knowledge and advance science.

You should also be open to criticism and new ideas.

You should never plagiarize, or copy, other people’s work and try to pass it off as your own.

You should always ask for permission before using other people’s tools or methods, unpublished data or results. Not doing so is plagiarism.

You need to respect copyrights and patents, together with other forms of intellectual property, and always acknowledge contributions to your research.

If in doubt, acknowledge, to avoid any risk of plagiarism.

You should respect anything that has been provided in confidence.

You should also follow guidelines on protection of sensitive information such as patient records.

You should publish to advance the state of research and knowledge, and not just to advance your career.

This means, in essence, that you should not publish anything that is not new, or that duplicates someone else’s work.

You should always be aware of laws and regulations that govern your work, and be sure that you conform to them.

If you are using animals in your research, you should always be sure that your experiments are both necessary and well-designed.

You should also show respect for the animals you are using, and make sure that they are properly cared for.

If your research involves people, you should make sure that you reduce any possible harm to the minimum, and maximize the benefits both to participants and other people.

You should not expose people to more tests than are strictly necessary to fulfill your research aims.

You should always respect human rights, including the right to privacy and autonomy.

You may need to take particular care with vulnerable groups, which include, but are not limited to, children, older people, and those with learning difficulties.

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