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1-9 The societal marketing concept holds that ________

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2-1 - CVS Pharmacy changed its name to CVS Health, reshaping and broadening its lines of products and services to align more appropriately with its revamped "better health" mission. For example, it stopped selling tobacco products altogether. How would this be classified in a SWOT analysis?

2-2 - _______ refers to reducing the business portfolio by abandoning products that no longer fit the company's overall strategy.

2-3 - Traxx is a newly emerging shoe manufacturing company. After extensive market research, Trax divides its market into professional athletes, "hobbyists" or amateur players, and people who wear shoes as part of their casual attire. Each category has its own needs, traits, and marketing goals. In this scenario, Traxx has engaged in market __________.

2-4 - _________ refers to the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.

2-5 - A firm's decision to identify and develop new markets for existing products is a ________ strategy.

2-6 - Both product development strategies and diversification strategies involve ________.

2-7 - Design, packaging, service, and features are elements of the __________ component of a company's marketing mix.

2-8 - The process that turns marketing plans into marketing actions to accomplish strategic marketing objectives is called marketing __________.

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2-12 - Ferrari sells only 2,200 of its very high-performance cars in North America each year at very high prices. The company is appealing to a specific ________.

2-13 - Which of the following best describes product positioning?

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2-15 - P&G's decision to eliminate dozens of major brands from its portfolio including Crisco, Folgers, and Jif to focus on household care, beauty, and grooming products is an example of

3-1 - The App Store views and organizes its marketing activities from the viewpoint of its buyers, who are predominantly comprised of the Millennial generation. Management works hard to sense, serve, and satisfy the needs of this tech savvy demographic. Which of the following does The App Store most likely practice?

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3-3 - A class-action lawsuit was brought against a national burger chain, charging that its food contributed to the nationwide obesity epidemic. The suit was eventually dismissed, but critics continue to point out the health dangers of many fast food menu items. From the description, it can be concluded that these critics are concerned that the fast food industry is ________.

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3-5 - Insurance, real estate, and used cars salespeople are trained to deliver smooth, canned talks to entice purchases. This is known as __________.

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3-7 - Critics claim that companies in the _________ industry are more likely to introduce planned streams of new products that make older models obsolete.

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3-11 - Jeff Barkins is a conscientious marketing manager. Sometimes, Jeff and his staff are unclear what decisions to make when faced with moral dilemmas. Jeff and other managers could create broad guidelines that everyone in the organization must follow in the form of a _______.

3-12 - Which of the following most likely suggests that marketers lack the power to create consumer needs and control market demand?

3-13 - Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets. New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media. For which of the following could Trendy Teens be easily criticized in this scenario?

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3-15 - ________ includes practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock.

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4-2 - P&G "Tide Loads of Hope" program provides mobile laundromats and loads of clean laundry to families in disaster-stricken areas. This is an example of ________ marketing.

4-3 - _______ markets consist of individuals and households that buy goods and services for personal use.

4-4 - Which of the following is the most financially strapped generation in the post-recession era?

4-5 - The ________ environment is perhaps the most dramatic force shaping the destiny of individuals and offering exciting opportunities for marketers.

4-6 - In a marketers macro environment, the ________ environment consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.

4-7 - The responsibility for setting a company's mission, objectives, broad strategies, and policies primarily lies with its _______.

4-8 - Changes in variables, such as income, cost of living, interest rates, and savings and borrowing patterns most likely reflect changes in the _________ environment of a company.

4-9 - Which generational group is characterized as the most educated and the least materialistic?

4-10 - Secure is a financial services and insurance company. The company's most profitable division is one that sells the Secure Future Plan. The Secure Future Plan targets customers who are entering retirement and want long-term savings so they can remain financially independent in the later years of their life. The marketing team at Secure has most likely targeted the plan at _________.

4-11 - Which of the following generational groups account for a third of the U.S, population but half of all consumer spending?

4-12 - _______ is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.

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5-1 - The McDonald's corporate brand name and golden arches can be classified as _______ that may potentially stimulate an individual's attention and decision about whether or not to dine at the restaurant.

5-2 - Which of the following is the first stage of the buyer decision process?

5-3 - Which of the following is a social factor that influences consumer buying behavior?

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5-5 - Which of the following needs in Maslow's hierarchy is generally satisfied last?

5-6 - Jeff is in the process of buying a new car. He carefully analyzes the features that he wants in a car, and perceives significant differences in price, quality, and features among three of his favorite models. He rates the models on each factor and ranks them in the order of his preference. To which of the following stages of the buyer decision process will Jeff most likely proceed next?

5-7 - ________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

5-8 - Becca wants to buy a new coat. She asks her friends to recommend a store and/or a style of coat. She looks for sale advertisements for coats in newspapers and also visits nearby stores to check if she can find a coat in her budget. In this case, Becca is most likely in the _______ stage of the buyer decision process.

5-9 - A child in the United States is exposed to many values including achievement and success, freedom, individualism, hard work, and material comfort. These are symbolic of American ________.

5-10 - GE operates a company trading site where it posts purchasing needs, invites bids, negotiates terms, and places orders. This is an example of a(n) __________.

5-11 - _________ refers to the unique psychological characteristics that distinguish a person or group.

5-12 - Harper Farms raises chickens. For years, it has used wooden coops for hauling its poultry to market. When the owner, Jane Harper, went to reuse some of her coops, she noticed many of them could not be sufficiently cleaned for reuse and needed to be replaced. Which stage of the business buying decision process was Harper in when she decided to replace her old coops?

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5-14 - Which of the following is a personal factor that influences a consumer's buying behavior?

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