define literacy as the ability to identify understand interpret create communicate and compute using printed and written materials associated with varying context

focuses on how a person identifies the roles and functions of media institutions how he scrutinizes the content and even various information providers and how he makes use of media in a responsible ethical manner the ability to read analyze evaluate and produce communication in a variety of media forms like television print radio computers etc

the skill that allows a person to recognize when information is needed and how he will be able to access locate evaluate a news it effectively refers to one's ability to search access consolidate utilizes and create relevant information for varying purpose

the ability to acquire relevant information and use modern date tools to get manage apply evaluate create and communicate information refers to skills and the effective usage of technology including hardware and software to communicate manipulate store and access information

according to___ in his book media literacy there is a need to be media information literate to counteract the physiological and psychological tendency automaticity towards the many information that are encountered every now and then

are automatic response is a state where our minds operate without any conscious effort from us

you become so ___ with the things you encounter because they already seem so natural to you

refers to the process by which an individual becomes less responsive or sensitive to a stimulus over time often as a result of repeated exposure

exposure to violence graphic content or distressing situations through media can lead to reduction and empathy if individuals become the synthesized tool the suffering of others it may impact their ability to connect emotionly and respond appropriately in real life situations

repeated exposure to violence or aggressive behaviors in media entertainment or video games can defensive size individuals to such content desensitization may lead to a normalization of violence and potentially influence behavior especially in younger individuals

if individuals are continually exposed to social issues such as poverty discrimination or injustice without meaningful engagement our action the sensitization may result in a lack of concern of apathy towards this problems

individuals repeatedly exposed to risky behaviors in media or real life may become the synthesized to the associated dangers this can potentially lead to an increased tolerance for risk influencing decision making in ways that may be harmful

if people become the synthesized to environmental degradation pollution or climate change they may be less motivated to adopt sustainable practices or support initiatives aimed at addressing this issues

is when the mass media continually enforce certain behavioral patterns of exposure until it becomes automatic habits

mass media can influence social attitudes and values by portraying certain behaviors or lifestyles as common or acceptable for example the media can contribute to the normalization of diversity acceptance of different lifestyles or changing views on social issues like gender roles and relationship

mass media often place a role in establishing and perfect waiting beauty standards the repeated representation of a certain body type appearance or bt ideal can contribute to the normalization of the standards influencing individuals perceptions of beauty

mass media particularly advertising can contribute to the normalization of consumerism and materialistic values through advertisements and product placement certain lifestyles and possessions can be represented as desirable or standard influencing people's purchasing behaviors

media outlets can influence public opinion on political and social issues through framing and bias in reporting normalization can occur when certain perspectives are consistently represented making them seem more mainstream or acceptable

mass media can contribute to the normalization of certain language phrases or terms this can influence public discourse and shape how people talk about and perceive various topics

the way people communicate and interact in the digital age is heavily influenced by mass media the normalization of online communication social media usage and digital behaviors can impact social norms and interpersonal relationship