問題一覧
1
what is marketing?
marketing is the process of promoting selling and distributing products or services to meet the needs and wants of consumers A process by which companies create value for customers and build strong customer relationships in order to obtain value from customers in return
2
first law of marketing
there is no rules in marketing
3
why do we marketing
to selling unnecessary
4
what is motivation
motivation occurs when a need is aroused that the consumer widhes to satisfy
5
motivation satisfies what
utilitarian and hedonic needs
6
utilitarian needs
utilitarian needs is a functional or practical requirement that satisfies a specific purpose
7
hedonic needs
Hedonic needs refer to desires or preferences driven by pleasure, enjoyment
8
consumer desire
desire captures the seductive spirit of the positioningof many contemporary brands
9
value propositions (quiz)
set of benefits the company promises to deliver in order to satisfy the consumers
10
the marketing imagination 5
selling benefits notfeatures diffrentiation perception is reality price competition is not marketing the magic of brands leading customers not following them
11
differentation
there is no such thing as a commodity
12
marketing management orientation
the production consept the product concept the selling consept the marketing consept the societal marketing consept
13
strategic focus 2
product focus customer focus
14
customer focus
outer directed market factors drive decisions a marketing orientation
15
product focus
inner directed internal factors drive decisions a product orientation
16
management have only 2 tasks
marketing and innovation
17
strategic planing process
decide overall purpose and mission strategic audit swot business portfolio analysis
18
strategic audit 2
internal and external audit strategic audit is related to the gathering of vital information
19
high market growth and market share
star
20
low market growth and market share
dog
21
strategic business unit
a company unit with different mission (company division, a product line within a division, a single product, a single brand)
22
SWOT
strength weakness opportunities thread
23
low market grow high market share
cow
24
high market growth low market share
question mark
25
existing market and product (red)
Market penetration
26
exlstin market new product (yellow)
product development
27
ansoff product/market grid
oku
28
new market and product (dark blue)
diversification
29
the micro marketing environment
suppliers
30
the macro marketing environment
demographic economic natural technological political cultural
31
intermediaries türkçe
aracılar
32
diversity and inclusion in market
changing family structure
33
intermediares r
reseller
34
economic problems
crises
35
The Societal Marketing Concept
An organization should make marketing decisions by considering consumers’ wants, the company’s requirements, consumers’ long-run interests, and the society’s long-run
36
THE MARKETİNG MİX
product place promotion price
37
MARKETİNG
company suppliers intermediaries competitors publics customer