問題一覧
1
low market grow high market share
cow
2
strategic planing process
decide overall purpose and mission strategic audit swot business portfolio analysis
3
diversity and inclusion in market
changing family structure
4
The Societal Marketing Concept
An organization should make marketing decisions by considering consumers’ wants, the company’s requirements, consumers’ long-run interests, and the society’s long-run
5
new market and product (dark blue)
diversification
6
motivation satisfies what
utilitarian and hedonic needs
7
high market growth low market share
question mark
8
intermediares r
reseller
9
exlstin market new product (yellow)
product development
10
value propositions (quiz)
set of benefits the company promises to deliver in order to satisfy the consumers
11
the macro marketing environment
demographic economic natural technological political cultural
12
marketing management orientation
the production consept the product concept the selling consept the marketing consept the societal marketing consept
13
economic problems
crises
14
strategic audit 2
internal and external audit strategic audit is related to the gathering of vital information
15
product focus
inner directed internal factors drive decisions a product orientation
16
consumer desire
desire captures the seductive spirit of the positioningof many contemporary brands
17
what is marketing?
marketing is the process of promoting selling and distributing products or services to meet the needs and wants of consumers A process by which companies create value for customers and build strong customer relationships in order to obtain value from customers in return
18
first law of marketing
there is no rules in marketing
19
the micro marketing environment
suppliers
20
intermediaries türkçe
aracılar
21
high market growth and market share
star
22
ansoff product/market grid
oku
23
existing market and product (red)
Market penetration
24
utilitarian needs
utilitarian needs is a functional or practical requirement that satisfies a specific purpose
25
what is motivation
motivation occurs when a need is aroused that the consumer widhes to satisfy
26
low market growth and market share
dog
27
differentation
there is no such thing as a commodity
28
MARKETİNG
company suppliers intermediaries competitors publics customer
29
strategic focus 2
product focus customer focus
30
SWOT
strength weakness opportunities thread
31
strategic business unit
a company unit with different mission (company division, a product line within a division, a single product, a single brand)
32
management have only 2 tasks
marketing and innovation
33
hedonic needs
Hedonic needs refer to desires or preferences driven by pleasure, enjoyment
34
the marketing imagination 5
selling benefits notfeatures diffrentiation perception is reality price competition is not marketing the magic of brands leading customers not following them
35
why do we marketing
to selling unnecessary
36
THE MARKETİNG MİX
product place promotion price
37
customer focus
outer directed market factors drive decisions a marketing orientation