問題一覧
1
This involves the development of new ideas from various sources such as Macroenvironmental Sources and Micromarket Sources
seeking the opportunity
2
what are the 3’s of opportunities
seeking, screening, seizing
3
What are the types of Macroenvironmental Sources
STEEPLED, industry, new discovery or knowledge, futuristic opportunities
4
what does STEEPLED means
sociocultural, technology, economic, environmental, political, legal, ethical, demographic
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traditions, beliefs, customs, norms, and perceptions
sociocultural
6
innovation of an existing technology
technology
7
weather, waste management
environmental
8
income, expenses, resources
economic
9
tax policy, political rights, freedom of press
political
10
restrict or allow business activities
legal
11
sales practices, accepted accounting, management, and marketing standards
ethical
12
characteristics of the people
demographic
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sources of the current trend on what is happening in the industry
industry
14
new trends that can be the core business model of a new venture
new discovery or knowledge
15
projected new opportunities that can possibly affect new business
futuristic opportunities
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current needs and wants of potential customers
consumer preferences, interests and perceptions
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aid the entrepreneur to develop a product or service that is unique and will surely stand out from the competition
competitors
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turning unnoticed product into superstar products
unexpected opportunities from costumers
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what are the other 2 under the micromarket sources
talents, hobbies, skills and expertise / irritants in the marketplace such as deterrents, problems, complaints and delays
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look at a place where they will be able to spot a business opportunity
location
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This is the process of cautiously selecting the best opportunity that needs careful diligence, critical and effective assessment
screening the opportunity
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This is the process of pushing through with the chosen opportunity and making the best out of it
seizing the opportunity
23
positively improving an existing product or service
integration of innovation