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BUSINESS MARKETING
  • Lenie Alejandro

  • 問題数 30 • 3/25/2024

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    問題一覧

  • 1

    Below are the elements of Culture except for:

    Unemployment

  • 2

    It allows a company to discover the target market and get opinions and other feedback from consumers about their interest in the product or service.

    Market research

  • 3

    Another benefit of relationship marketing is where trust and loyalty go hand in hand and it is super beneficial for all business.

    Prevents negative transition

  • 4

    Reducing consumer demand for a good or service to a level that the firm can supply.

    Demarketing

  • 5

    These may include hotels, banks, parlors, construction, lending, supermarkets and others.

    Companies

  • 6

    Customer relationship involves the following except one.

    Buying Patterns

  • 7

    The following are benefits in developing and implementing customer relationship except one.

    Customer Profile

  • 8

    It refers to the process of selling products and/or services based on their environmental benefits.

    Green Marketing

  • 9

    The following are examples of noteworthy marketing goals except one.

    Increasing Reputation

  • 10

    The following are characteristics of relationship marketing except one.

    It relies more on talking and learning than on listening.

  • 11

    The salesperson solicits from the customer any product improvement suggestions and any specific disappointments.

    Accountable

  • 12

    They provide resources needed by the company to produce goods and services.

    Suppliers

  • 13

    It is a marketing strategy a company uses to determine if it can produce a viable product consumer want or need, whether the company can produce enough products to fill the need, and the marketing method by which the need • can be filled.

    Traditional Concept in Marketing

  • 14

    Companies engaged in commercial competition with others.

    Competitors

  • 15

    These consists of many amenities that attract tourists, such as Conserve natural habitats, resources, endangered species, minimize environmental impact, recycling, energy efficient products and clean air.

    Natural Forces

  • 16

    A person's state of mind when they are approached with a product will often determine how they feel not only about the item itself but the brand as a whole.

    Psychological Factor

  • 17

    Type of buyer who is motivated by logic and information, this buyer will look at all the data on competing brands and products before making an informed decision.

    Analytical Buyer

  • 18

    This factor is not always defined by a person's nationality. It can also be defined by their associations, their religious beliefs or even their location.

    Cultural Factor

  • 19

    These are elements in a person's environment that impact the way they see products.

    Social Factor

  • 20

    These may include someone's age, marital status, budget, personal beliefs, values, and morals.

    Personal Factor

  • 21

    Sales concept refers to the idea that people will buy more goods and services through personal selling and advertising done aggressively to push them in the market.

    TRUE

  • 22

    Marketing concept focuses on the internal potentials of the company and not based on the desires and needs of the market.

    FALSE

  • 23

    Marketing is an organizational function for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the customers.

    FALSE

  • 24

    Traditional concept marketing is a marketing strategy a company uses to determine if it can produce a non- viable product consumer want or need, whether the company can produce enough products to fill the need, and the marketing method by which the need can be filled.

    FALSE

  • 25

    Customer relationship is the development of an ongoing connection between a company and its customers.

    TRUE

  • 26

    According to Serrano, Relationship marketing involves creating, maintaining and enhancing strong relationships with customers and other stakeholders.

    FALSE

  • 27

    Relationship marketing requires that all the company's departments work together with marketing as a team to serve the customer.

    TRUE

  • 28

    Goals of Marketing are specific metrics which are used to track performance to make sure the firm is on track to meet specific objectives.

    FALSE

  • 29

    Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter term goals like customer acquisition and individual sales.

    TRUE

  • 30

    Delivery and meeting expectations is where the company's employees must be ready to deliver beyond the company's boundaries on customer demand.

    FALSE