BUSINESS MARKETING

30問 • 1年前

問題一覧

Below are the elements of Culture except for:

Unemployment

It allows a company to discover the target market and get opinions and other feedback from consumers about their interest in the product or service.

Market research

Another benefit of relationship marketing is where trust and loyalty go hand in hand and it is super beneficial for all business.

Prevents negative transition

Reducing consumer demand for a good or service to a level that the firm can supply.

Demarketing

These may include hotels, banks, parlors, construction, lending, supermarkets and others.

Companies

Customer relationship involves the following except one.

Buying Patterns

The following are benefits in developing and implementing customer relationship except one.

Customer Profile

It refers to the process of selling products and/or services based on their environmental benefits.

Green Marketing

The following are examples of noteworthy marketing goals except one.

Increasing Reputation

The following are characteristics of relationship marketing except one.

It relies more on talking and learning than on listening.

The salesperson solicits from the customer any product improvement suggestions and any specific disappointments.

Accountable

They provide resources needed by the company to produce goods and services.

Suppliers

It is a marketing strategy a company uses to determine if it can produce a viable product consumer want or need, whether the company can produce enough products to fill the need, and the marketing method by which the need • can be filled.

Traditional Concept in Marketing

Companies engaged in commercial competition with others.

Competitors

These consists of many amenities that attract tourists, such as Conserve natural habitats, resources, endangered species, minimize environmental impact, recycling, energy efficient products and clean air.

Natural Forces

A person's state of mind when they are approached with a product will often determine how they feel not only about the item itself but the brand as a whole.

Psychological Factor

Type of buyer who is motivated by logic and information, this buyer will look at all the data on competing brands and products before making an informed decision.

Analytical Buyer

This factor is not always defined by a person's nationality. It can also be defined by their associations, their religious beliefs or even their location.

Cultural Factor

These are elements in a person's environment that impact the way they see products.

Social Factor

These may include someone's age, marital status, budget, personal beliefs, values, and morals.

Personal Factor

Sales concept refers to the idea that people will buy more goods and services through personal selling and advertising done aggressively to push them in the market.

TRUE

Marketing concept focuses on the internal potentials of the company and not based on the desires and needs of the market.

FALSE

Marketing is an organizational function for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the customers.

FALSE

Traditional concept marketing is a marketing strategy a company uses to determine if it can produce a non- viable product consumer want or need, whether the company can produce enough products to fill the need, and the marketing method by which the need can be filled.

FALSE

Customer relationship is the development of an ongoing connection between a company and its customers.

TRUE

According to Serrano, Relationship marketing involves creating, maintaining and enhancing strong relationships with customers and other stakeholders.

FALSE

Relationship marketing requires that all the company's departments work together with marketing as a team to serve the customer.

TRUE

Goals of Marketing are specific metrics which are used to track performance to make sure the firm is on track to meet specific objectives.

FALSE

Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter term goals like customer acquisition and individual sales.

TRUE

Delivery and meeting expectations is where the company's employees must be ready to deliver beyond the company's boundaries on customer demand.

FALSE

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問題一覧

Below are the elements of Culture except for:

Unemployment

It allows a company to discover the target market and get opinions and other feedback from consumers about their interest in the product or service.

Market research

Another benefit of relationship marketing is where trust and loyalty go hand in hand and it is super beneficial for all business.

Prevents negative transition

Reducing consumer demand for a good or service to a level that the firm can supply.

Demarketing

These may include hotels, banks, parlors, construction, lending, supermarkets and others.

Companies

Customer relationship involves the following except one.

Buying Patterns

The following are benefits in developing and implementing customer relationship except one.

Customer Profile

It refers to the process of selling products and/or services based on their environmental benefits.

Green Marketing

The following are examples of noteworthy marketing goals except one.

Increasing Reputation

The following are characteristics of relationship marketing except one.

It relies more on talking and learning than on listening.

The salesperson solicits from the customer any product improvement suggestions and any specific disappointments.

Accountable

They provide resources needed by the company to produce goods and services.

Suppliers

Traditional Concept in Marketing

Companies engaged in commercial competition with others.

Competitors

Natural Forces

A person's state of mind when they are approached with a product will often determine how they feel not only about the item itself but the brand as a whole.

Psychological Factor

Type of buyer who is motivated by logic and information, this buyer will look at all the data on competing brands and products before making an informed decision.

Analytical Buyer

This factor is not always defined by a person's nationality. It can also be defined by their associations, their religious beliefs or even their location.

Cultural Factor

These are elements in a person's environment that impact the way they see products.

Social Factor

These may include someone's age, marital status, budget, personal beliefs, values, and morals.

Personal Factor

Sales concept refers to the idea that people will buy more goods and services through personal selling and advertising done aggressively to push them in the market.

TRUE

Marketing concept focuses on the internal potentials of the company and not based on the desires and needs of the market.

FALSE

Marketing is an organizational function for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the customers.

FALSE

Customer relationship is the development of an ongoing connection between a company and its customers.

TRUE

According to Serrano, Relationship marketing involves creating, maintaining and enhancing strong relationships with customers and other stakeholders.

FALSE

Relationship marketing requires that all the company's departments work together with marketing as a team to serve the customer.

TRUE

Goals of Marketing are specific metrics which are used to track performance to make sure the firm is on track to meet specific objectives.

FALSE

TRUE

Delivery and meeting expectations is where the company's employees must be ready to deliver beyond the company's boundaries on customer demand.

FALSE