Concept, cause, issue, image, or philosophy.

Something necessary for survival, such as food, clothing, and shelter.

Good, service, or idea.

Physical item that can be touched.

Dynamic activities that identify, anticipate, and satisfy customer demand while making a profit.

Something that a person desires, but could live without.

Person who helps determine the marketing needs of a company, develops and implements marketing plans, and focuses on customer satisfaction.

Action that is done for you, usually for a fee.

Customer who buys a product for his or her own use.

Combination of the elements used in a promotional campaign and includes personal selling, advertising, sales promotion, and public relations.

Approach to business that focuses on satisfying customer needs and wants while achieving profit goals for the company.

Characteristics of a product that satisfies human wants and needs.

Process of communicating with potential customers in an effort to influence their buying behavior.

In distribution, route a product takes from a producer to customer.

Activities involved in getting a product or service to the end users; also known as distribution.

Personal communications with customers.

Business selling to consumers.

Handling the activities involved in getting products through the different routes from producers to customers.

Determining which products a business should offer to meet customer needs.

Amount of money requested or exchanged for a product.

Consists of customers who buy products for use in a business rather than for personal use.

Gathering and analyzing information about markets, customers, industry trends, new technology, and competing businesses; also called market research.

Activities involved in setting prices for products.

Strategy for using the elements of product, price, place, and promotion.

Difference between the income earned and expenses incurred by a business during a specific period of time.

Analyzing the potential of different marketplaces in order to create strategies to target a specific market.

Specific group of customers whose needs and wants a company will focus on satisfying.