Process of communicating with potential customers in an effort to influence their buying behavior.

Something necessary for survival, such as food, clothing, and shelter.

Gathering and analyzing information about markets, customers, industry trends, new technology, and competing businesses; also called market research.

Consists of customers who buy products for use in a business rather than for personal use.

Dynamic activities that identify, anticipate, and satisfy customer demand while making a profit.

Handling the activities involved in getting products through the different routes from producers to customers.

Concept, cause, issue, image, or philosophy.

Action that is done for you, usually for a fee.

Analyzing the potential of different marketplaces in order to create strategies to target a specific market.

Physical item that can be touched.

Activities involved in setting prices for products.

Specific group of customers whose needs and wants a company will focus on satisfying.

Combination of the elements used in a promotional campaign and includes personal selling, advertising, sales promotion, and public relations.

Activities involved in getting a product or service to the end users; also known as distribution.

Approach to business that focuses on satisfying customer needs and wants while achieving profit goals for the company.

Amount of money requested or exchanged for a product.

Person who helps determine the marketing needs of a company, develops and implements marketing plans, and focuses on customer satisfaction.

Good, service, or idea.

In distribution, route a product takes from a producer to customer.

Difference between the income earned and expenses incurred by a business during a specific period of time.

Something that a person desires, but could live without.

Customer who buys a product for his or her own use.

Strategy for using the elements of product, price, place, and promotion.

Personal communications with customers.

Characteristics of a product that satisfies human wants and needs.

Business selling to consumers.

Determining which products a business should offer to meet customer needs.