“the diversity of what”, the study of a wide array of topics.

Used to explore, describe, or explain social phenomenon; unpack the meanings people ascribe to activities, situations, events, or artefacts; build a depth of understanding about some aspect of social life;

An expansive and continually evolving methodological field that encompasses a wide range of approaches to research, as well as multiple perspectives on the nature of research itself.

Why research is important?

. It uses FACTS AND DATA that are obtained through a thorough investigation.

• . The research carefully analyzes and interprets the gathered data BEFORE ARRIVING AT A CONCLUSION.

. It follows a CERTAIN METHOD OR PROCEDURE in order to obtain objective results.

•. Any research output is a product of novel ideas and shows originality

• As the “art of interpretation.” (qualitative methodologist —)

• The relationship he/she builds with the participants.

• Collection and analysis of data.

Practical and Personal benefits

are norms for conduct that distinguish between acceptable and unacceptable behavior.

is an area that bridges the philosophical and praxis aspects of research.

is crucial.

This means that you need to report your research honestly, and that this applies to your methods (what you did), your data, your results, and whether you have previously published any of it.

. You should aim to AVOID BIAS in any aspect of your research, including design, data analysis, interpretation, and peer review.

. refers to a HOST OF SKILLS that the qualitative researcher employs throughout ALL PHASES OF THE RESEARCH CYCLE.

Take care in carrying out your research to avoid careless mistakes. You should also review your work carefully and critically to ensure that your results are credible.

. You should always be prepared to SHARE YOUR DATA AND RESULTS, along with any new tools that you have developed, when you publish your findings, as this helps to further knowledge and advance science. You should also be open to criticism and new ideas.

You should never plagiarize, or copy, other people’s work and try to pass it off as your own. You should always ask for permission before using other people’s tools or methods, unpublished data or results.

. You should respect anything that has been provided in confidence. You should also follow guidelines on protection of sensitive information such as patient records.

You should publish to advance to state of research and knowledge, and not just to advance your career. This means, in essence, that you should not publish anything that is not new, or that duplicates someone else’s work.

• . You should always be aware of laws and regulations that govern your work, and be sure that you conform to them.

. Strive to promote SOCIAL GOOD and prevent or mitigate social harms through research, public education, and advocacy.

. Maintain and improve your own PROFESSIONAL COMPETENCE and expertise through lifelong education and learning.

If you are using animals in your research, you should always be sure that your experiments are both necessary and welldesigned. You should also show respect for the animals you are using, and make sure that they are properly cared for.

If your research involves people, you should make sure that you reduce any possible harm to the minimum, and maximize the benefits both to participants and other people.

RESEARCH ETHICS