問題一覧
1
satisfying customer needs and wants
goal of marketing
2
said that ultimate purpose of business is “to find and keep customers”
Theodore Levitt
3
defined as the the activity set of institutions & creating communicating
marketing
4
marketing supported other disciplines
psychology and sociology mathematics information technology
5
marketing critical to success of any business
multimedia marketing brochures and websites word of mouth
6
department of corporation ensure smooth flow of marketing plans ;monitoring all sales activities
marketing organization
7
the C’s of marketing
consumer content company capabilities communication competition cross functional contact community contact
8
power of goods and services
utility
9
refers raw materials
form utility
10
offering services not capable of doing to themselves
task utility
11
should communicate well with consumers
marketers
12
accesible location
place utility
13
satisfaction of customer in availing of services on time
time utility
14
possession of product of right time overlap time and place
processing utility
15
study wide array of choices customer oriented
consumer content
16
to be par with competitors
company capabilities
17
long lasting relationship w/customer to make purchase decision
communication
18
real challenge to face strongest competitor
competition
19
cannot work alone without support with other department
cross functional contact
20
updated with local international community news
community contact
21
traditional approaches in marketing
product concept sales concept
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high quality-good yet affordable
product concept
23
practice in 20th century
Western Europe and North America
24
sales force
personal selling
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to influence purchase of customer
sales personnel
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person identifies want by customer
marketers
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person who buys or sell
customer
28
person acquire good for direct use
consumer
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offered something in return
exchange
30
agreement between buyer and seller
transaction