問題一覧
1
to be par with competitors
company capabilities
2
real challenge to face strongest competitor
competition
3
department of corporation ensure smooth flow of marketing plans ;monitoring all sales activities
marketing organization
4
agreement between buyer and seller
transaction
5
long lasting relationship w/customer to make purchase decision
communication
6
practice in 20th century
Western Europe and North America
7
refers raw materials
form utility
8
sales force
personal selling
9
study wide array of choices customer oriented
consumer content
10
person identifies want by customer
marketers
11
person acquire good for direct use
consumer
12
possession of product of right time overlap time and place
processing utility
13
offering services not capable of doing to themselves
task utility
14
said that ultimate purpose of business is “to find and keep customers”
Theodore Levitt
15
offered something in return
exchange
16
accesible location
place utility
17
updated with local international community news
community contact
18
high quality-good yet affordable
product concept
19
to influence purchase of customer
sales personnel
20
the C’s of marketing
consumer content company capabilities communication competition cross functional contact community contact
21
defined as the the activity set of institutions & creating communicating
marketing
22
should communicate well with consumers
marketers
23
marketing critical to success of any business
multimedia marketing brochures and websites word of mouth
24
person who buys or sell
customer
25
cannot work alone without support with other department
cross functional contact
26
power of goods and services
utility
27
traditional approaches in marketing
product concept sales concept
28
satisfying customer needs and wants
goal of marketing
29
satisfaction of customer in availing of services on time
time utility
30
marketing supported other disciplines
psychology and sociology mathematics information technology