is the process of influencing people’s thoughts and stimulate them to act in a certain away using graphic materials or elements, such as photos and illustrations.

However, a picture itself is not —; it will depend on how the sender will integrate it into the message.

• a graphic itself has no power to persuade. Visual persuasion comes when there is a CONTEXT that will STIMULATE THE MIND OF THE VIEWERS to decode the visual and draw a conclusion.

So, if there are two people of different background and values, they may possibly have different — about the message.

• This is the main element in visual persuasion.

Make sure that the — and other — support the message that you intend to convey

• The way the graphics is done also affects the message.

Too much — may deliver the message subtly, while too much — might make the message difficult to understand.

• The — pertains to the MAIN TEXT used in the material.

Make sure that the — work together to convey a single and clear message.

The — is the main element of visual persuasion, and thus, it plays a huge role in conveying your message to your target viewers.

The — of design are the visual objects that are placed in artworks.

• Note that these— are crucial in depicting the visual message to the viewers. You can use a single element or a combination of elements depending on what you want to achieve.

Elements of Design

• This is the most basic element of design

• It is composed of a series of points.

• It can also be defined as the connection between two points.

• Typically, — are used to SEPARATE elements or to DIRECT viewers to a specific area in the graphics

This is composed of connected lines forming a boundary.

There are two types of shapes– —2.

— shapes are precise and have measurements. On the other hand, — shapes are the opposite; they are more natural and smoother

• This is one of the most obvious elements in design.

• — is a standalone element; it can be used as a background or applied to other elements, such as lines and shapes.

• Note that — can also be used to create a particular mood in design.

For example, — is used by many food chains and restaurants because it can stimulate appetite

• You can add a tactile effect to your design using —.

• It is used to put a surface feel to your design.

is not commonly used in graphic design; however, it can be used to create a THREE-DIMENSIONAL EFFECT on the screen.

• Also known as —2, these are the areas on the design that are left blank.

• It connotes something that is three-dimensional and encloses volume, which includes height, length, and width

• This refers to how light or dark something is on a scale of white to black (with white being the — and black being the —).

It is widely considered to be one of the most important elements of art.

To help you create an effective and excellent visual content for your advocacy project, you should know the — of design.

These are the concepts on how you can organize various design elements in visual content.

• It pertains to visual equilibrium – the distribution of design elements in a content to create a visual stability.

• There are three types of balance.

- This type of balance in which design elements with the same visual weight are equally distributed on both sides.

- Here, the design elements with varying visual weights are strategically placed in the artwork to create a visual balance.

- The design elements are equally placed around the central point.

• This is a part of the visual content where you want to draw the viewer’s attention by making it stand out among other design elements.

• You can achieve emphasis by adjusting and limiting the — of the background so that the subject will be the only element that contains bright colors

• This is when you want to make the viewer’s eye follow a certain direction in your visual content.

You can create a particular — in your artwork through lines, edges, shapes, or colors

• This refers to REPEATING CERTAIN OBJECTS throughout the visual content

• This is a way to create RELATIONSHIP AND UNITY among different objects in your visual content through repeating colors, font faces, and shapes.

It is also used to reinforce a certain idea

• This tells whether which element in a visual content is more important.

• This is how well the design elements in a visual content work together to convey a clear and unified message to the viewers.

• This refers to the striking difference between two elements (e.g., rough texture next to smooth; white and black colors)

• This is achieved when all the elements are arranged to make the viewer think that they form a COHERENT WHOLE

• This uses the DIFFERENT ELEMENTS in an image to create visual interest