_____popularized 4Ps of marketing in his book "Basic Marketing".

When product performance is below customer expectation, the customers are ____

At the_____stage of PLC the firm may focus on dealers promotions and the price cuts

When product performance exceeds customer expectation, the customers are____

When product performance matches with customer expectation the customers are ______

______ includes various activities the company undertake to make the product available to target audience.

_____ is the exchange value at which the seller sells and the buyer buy product.

____diversification involves entry in totally new area or business

At the ______ stage of PLC, the firm may give more importance to promotion especially advertising and sales promotion to create awareness and to induce buyers.

_____ refers to the speed at which marketing decision and actions are taken

____aims at creating and maintaining a distinct image of the brand in the mind of target customer

A ______ can be defined as anything that is offered to the market for attention, acquisition and consumption that can satisfy need of wants.

When product performance exceeds very much more than expectations, the customers get______

Marketing is concerned with_____market

___refers to testing the actual product in one or two test markets on a relatively smaller scale

At the _____ stage of PLC. the firm may place more emphasis promotion and distribution elements.

In case of ____ diversification their can be forward or backward integration

_____refers to the marketing variables that combined to sell a product to the target market

_____is a process of identifying consumers needs and wants

____is the best stage in new product development