_____is a process of identifying consumers needs and wants

_____refers to the marketing variables that combined to sell a product to the target market

Marketing is concerned with_____market

When product performance matches with customer expectation the customers are ______

When product performance is below customer expectation, the customers are ____

When product performance exceeds customer expectation, the customers are____

When product performance exceeds very much more than expectations, the customers get______

_____popularized 4Ps of marketing in his book "Basic Marketing".

At the ______ stage of PLC, the firm may give more importance to promotion especially advertising and sales promotion to create awareness and to induce buyers.

At the _____ stage of PLC. the firm may place more emphasis promotion and distribution elements.

At the_____stage of PLC the firm may focus on dealers promotions and the price cuts

A ______ can be defined as anything that is offered to the market for attention, acquisition and consumption that can satisfy need of wants.

_____ is the exchange value at which the seller sells and the buyer buy product.

______ includes various activities the company undertake to make the product available to target audience.

_____ refers to the speed at which marketing decision and actions are taken

____aims at creating and maintaining a distinct image of the brand in the mind of target customer

In case of ____ diversification their can be forward or backward integration

____diversification involves entry in totally new area or business

____is the best stage in new product development

___refers to testing the actual product in one or two test markets on a relatively smaller scale