Reveals the company's expertise with the product or service.

PR also includes building good relations with the public sector namely, local government units where your business operates and legislators who may pass bills that will have an impact whether positive or negative- on one's business.

This usually comes out in percentage form as the amount of mark-up placed on top of the fixed and variable cost of a product.

Mass media channels help generate publicity and awareness for a huge audience.

Costs that vary based on volume or quantity. This concept is commonly known as economy of scale.

Incurred due to the operations.../2 of the business; do not fluctuate with volume of sales.

Builds positive images or moods around the product such as beauty, love, fun, and serenity.

Creates a character that represents the product.

Employees involved in PR play 2/2 the role of adviser with regard to public issues that may have an effect on the company's position and image.

Shows how people use the product a normal setting.

Shows how a product fits with 2/2 one's way of life.

The point where in total cost .../2 is equal to total revenue.

Creates a "wonder" world around the product or its use.

Total income / profit that the 2/2 company keeps after all the expenses have been paid for. Simply put: sales minus expense equals revenue.

Features a highly credible person such as a celebrity endorsing the product.

Presents research or scientific2/2 evidence that the brand is better than competing brands.

This involves efforts to introduce or publicize new products, special events, new developments within the business through product endorsements or mentions in various channels.

Total amount that a company .../2 gets based on quantity sold multiplied with selling price.

This covers internal and external communications that promote understanding of the organization using tools such as newsletters, bulletins, and emails blasts

Uses simple but catchy music 2/2 effectively through product jingles or songs.