PR also includes building good relations with the public sector namely, local government units where your business operates and legislators who may pass bills that will have an impact whether positive or negative- on one's business.

Features a highly credible person such as a celebrity endorsing the product.

Incurred due to the operations.../2 of the business; do not fluctuate with volume of sales.

Employees involved in PR play 2/2 the role of adviser with regard to public issues that may have an effect on the company's position and image.

Costs that vary based on volume or quantity. This concept is commonly known as economy of scale.

Reveals the company's expertise with the product or service.

Shows how people use the product a normal setting.

This involves efforts to introduce or publicize new products, special events, new developments within the business through product endorsements or mentions in various channels.

Creates a "wonder" world around the product or its use.

Builds positive images or moods around the product such as beauty, love, fun, and serenity.

Mass media channels help generate publicity and awareness for a huge audience.

Uses simple but catchy music 2/2 effectively through product jingles or songs.

Creates a character that represents the product.

Total amount that a company .../2 gets based on quantity sold multiplied with selling price.

Presents research or scientific2/2 evidence that the brand is better than competing brands.

The point where in total cost .../2 is equal to total revenue.

Total income / profit that the 2/2 company keeps after all the expenses have been paid for. Simply put: sales minus expense equals revenue.

This covers internal and external communications that promote understanding of the organization using tools such as newsletters, bulletins, and emails blasts

This usually comes out in percentage form as the amount of mark-up placed on top of the fixed and variable cost of a product.

Shows how a product fits with 2/2 one's way of life.