問題一覧
1
It is the act or process of trying to win something.
Competition
2
It is a written document that describes in detail how a business is going to achieve its goals
Business Plan
3
Which of the following statement is true?
Identifying and ranking the uniqueness of the product or services is one tip for the entrepreneur on how to create effective unique selling proposition
4
It is the result when sales exceed the cost to produce goods or render services
Revenue
5
Give an example in promotion using value proposition and unique selling propositions.
With the slogal "Bida ang sarap"
6
The following are the forces competing within the industry except one.
Needs and wants
7
Which of the following is not a concept of positioning
Management
8
It is the most common way to gather primary data with the use of questioners or interview schedules.
Survey
9
Core competencies that an entrepreneurs have big business ideas and they do not stop improving and thinking of new worthwhile ideas for their business.
Innovative
10
It is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market.
Marketing Plan
11
An Item that is produced to satisfy the needs of a certain group of people.
Product
12
What is the relationship between unique selling proposition and value proposition?
A framework of each business industry
13
Entrepreneur means?
To undertake
14
Which of the following statement is false?
The entrepreneurial process starts with the identification of entrepreneurial opportunities.
15
What is the function of Value Proposition?
Used to convince customer to purchase particular product or service
16
The following variables are to be considered in behavioral segmentation, except.
Brand Concept
17
It is the personality factor which means convincing customers to buy the product.
Persuasion
18
Which of the following are the Industry Environment?
Competitors, customers, creditors, employees, government, and suppliers B political forces, economic forces and socio-cultural forces and technological environments.
19
"Father of Philippine Retail" is known as?
Henry Sy
20
What are the steps of Entreprenurial Process?
Creation of Entreprenurial ideas - Identification of Entreprenurial opportunities - Opening of Entreprenurial ventures
21
Which of the following is NOT a step in developing your brand?
None of the above
22
It is the ability of the business to earn profit.
Profitability
23
Which is not a P in Marketing Mix?
Participant
24
It represents the location where the buyer and seller exchange goods or services.
Place
25
It is the process of gathering information about a market within a industry.
Market Analysis
26
It refers to the process of gathering, analyzing and interpreting information about the product or the services to be offered for sale in the market.
Data gathering
27
It is a place where two parties can gather to facilitate the exchange of goods and services
Market
28
Which of the following statement is false?
Demographic segmentation is the total market divided according to geographic location
29
It is defined as the ability to survive.
Viability
30
Which one is not a part of Financial Forecast in determining Financial f Feasibility.
Pre-Operating Cost
31
It is about putting the right product or a combination thereof in the place, at the right time and the right place.
Market
32
It is defined that the characteristics or specifications that should be present in a product for it to be deemed desirable by the consumers.
Customer Service Requirements
33
A financial report that acts as a bridge between the income statement and balance sheet by showing how money moved in and out of the business.
Cash Flow Statement
34
This refers to special form of product which consist of activities, benefits or satisfactions offered for sale that are intangible and do not result in the ownership of anything.
Service
35
They are the ones who pay in cash in exchange for your goods and services.
Buyers
36
Which of the following is not the possible sources of opportunities
None of the above
37
It is a financial statement that measures an enterprise's performance in terms of revenue and expenses over a period.
Income Statement
38
This refers to how a business creates awareness in the market
Promotion
39
Tangible things that can be seen refers to?
Output requirements
40
Which one is not a market potential and prospect?
Price Expectations
41
Can be defined as anything that we can offer to a market for attention, acquisition, use or consumption that could satisfy a need or want.
Product
42
It refers to a process used by marketers to create an image in the minds of a target market.
Positioning
43
The following are the tips for the entrepreneur on how to create an effective unique selling proposition to the target customer except?
Completeness of proportion
44
Refers to someone who undertakes a business ventures.
Entrepreneur
45
It is an analysis that takes all of a project's relevant factors into account including economic, technical considerations - to ascertain the likelihood of completing the project successfully.
Feasibility Study
46
It is a situation when a company has a narrow minded marketing approach and it focuses mainly on only one aspect out of many possible marketing attributes.
Marketing Myopia
47
It provides a concise thorough overview of and effectively outlines main points of the plan.
Executive Summary
48
What variable of societal environment includes income level and employment rate.
Economic forces
49
37. What are the 7Ps in Marketing Mix?
Price, Place, People, Positioning, Product, Packaging, and Promotion
50
What is market size?
Size of arena where the entrepreneur will play business