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MKT007 - P1
  • Angela Alonzo

  • 問題数 31 • 12/5/2024

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    問題一覧

  • 1

    Sale of goods and services to the public for consumption. (R)

    retail

  • 2

    16 major subjects of retail (Aut a, Dep S, Dr S, EaCE, Foo, Gen A, Hea a B, Hob a C, HIaH, Jew a A, MasM, Res, S-FV, SGaO, Sup, WomA)

    auto aftermarket, department store, drug store, Entertainment and Customer electronics, footwear, general apparel, health and beauty, hobby and craft, home improvement and hardware, jewelry and accessories, mass merchants, restaurants, small-format value, sporting goods and outdoor, supermarket, women’s apparel

  • 3

    Supply chain components S>M>D>R>S

    supplier, manufacturer, distributor, retailer, shopper

  • 4

    Person providing service (S)

    Supplier

  • 5

    Supplier has RAW MATERIALS and made it into products (F)

    factory

  • 6

    Finished product (D c)

    distribution center

  • 7

    Local to area with many advantages (R D C)

    regional distribution center

  • 8

    Is a system of organization, people, activities, information, and resources (S C)

    supply chain

  • 9

    Roles in a retail business

    planning, organizing, staffing, leading, controlling, motivating

  • 10

    What needs to happen in the future (p)

    planning

  • 11

    Implementing pattern of relationships (O)

    organizing

  • 12

    Job analysis, recruiting, and hiring people (S)

    staffing

  • 13

    What needs to be done in a situation (L)

    leading

  • 14

    Making adjustments when needed (C)

    controlling

  • 15

    Depending on size, there will be different positions (M)

    motivating

  • 16

    Retail management requirements (MM, FM, FM, GM)

    middle managers, frontline management, functional management, general management

  • 17

    Interpersonal skills, motivating, etc. (MM)

    middle managers

  • 18

    Focuses on controlling and directing specific employees (FM)

    frontline management

  • 19

    Ongoing responsibilities (FM)

    functional management

  • 20

    Focuses on managing daily operations, planning (GM)

    general management

  • 21

    Skills of a retail manager (TS, CS, IS, EL)

    technical skills, conceptual skills, interpersonal skills, experiential learning

  • 22

    Art, science, and craft of formulating, implementing, and evaluating decision. (BM)

    business management

  • 23

    Defining strategy and making decisions to pursue this strategy (SP)

    strategic planning

  • 24

    Factors and forces that affect firms ability build and maintain successful customer relationships (BE)

    business environment

  • 25

    Four key elements of strategic planning (SaW, PVoKI, IO/T, BSE)

    Strengths and weaknesses, Personal value of key implemented, industry opportunities/threats, broader societal expectation

  • 26

    The retail mix (P, P, P, P, P, SI)

    price, promotion, place, product, presentation, store image

  • 27

    Evolution of the transformation of retail cycle (TRC)

    the retailing concept

  • 28

    Assortment levels and types of retailers DS, CS, SS, FLDS, DS, O-PS

    department stores, category specialist, specialty stores, full line discount stores, drug stores, off-price stores

  • 29

    Types of service retailers NS or AS, S-S, F-S

    no service or assorted service, self-service, full-service

  • 30

    Five primary ownership types CC, IS, W, F, C-O

    corporate chain, independent stores, wholesaler, franchise, co-op

  • 31

    Types of non-store retailing

    direct selling, telephone solicitation, e-commerce, automated vending, catalogue sales