記憶度
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問題一覧
1
The process and activities that people engage in when searching for, selecting, purchasing, using, evaluating, and disposing products and services to satisfy their needs and desires.
Consumer behaviour
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Are inner drives that make people take a specific plan of action to satisfy their needs.
Motivations
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It pertains to the number of years a person has been living.
Age
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One's position within the society.
Social class
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Is a person's pattern of living as expressed in one's activities, interest and opinions.
Lifestyle
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Refers to the stages an individual goes through in their lifetime.
Life cycle
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Are known to be set of people who have a direct or indirect influence on other people's attitude and behavior.
Reference groups
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Refers to distinguished psychological characteristics that lead to relatively consistent and enduring responses ti the environment.
Personality
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Service quality helps build loyalty among customers and make these customers speak positively about the service provider.
Customer retention
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Providing high quality service helps in maximizing potential revenue and veers the company away from a price war.
Avoidance of price competition
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When an operation is well run and produces high quality products recruitment training, and retention of employees are easy.
Retention of good employees
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Cost are minimized if there are repeat customers, absence of a price war, and low turnover rate of employees.
Reduction of cost
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Have low affluence, low travel experience and observe foreign culture froma bubble.
Bubble travellers
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Have more affluence and a base of overseas travel experience, which gives them more confidence.
Idealized experience seekers
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Have more affluence, greater confidence, and more travel experience, now ready for more individually oriented travel to a wider range of destinations.
Wide horizon travellers
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Do not seek to merely observe but to be exposed fully to another culture's languange, food, heritage and lifestyle.
Total immerses
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It seeks to inform persuade, and bring consumers into action.
Marketing process
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It is defined as transmitting, giving, or exchanging information using oral or written means.
Communication
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It can help us understand how to communicate better.
Communication theories
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Describe communication asa linear process.
Shannon and Weaver
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He introduces factors that may affect the process of communication.
David Berlo
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The flow of media messages from radio and print to opinion leaders and then the leaders lead to messages to lesser active users in the population.
Kats and Lazarsfeld
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Noteworthy contemporary communication model which is very useful in marketing.
Adoption model
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It includes industry associations which have been established to protect special interest groups.
Private and non-profit sectors
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It covers national, regional, or provincial tourism organizations.
Public sector services
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It is crucial to the success of tourism.
Transportation Industry
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It covers a huge part of tourist's expenditure during travel.
Accomodation sector
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It is another important supplier of the tourism industry.
Food and beverage sector
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It is the basic requirements in having a successful tourist destination.
Attractions
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It plays a key role in attracting both leaisure and business travellers to a destination.
Events and conferences
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It help bring the tourism product to the customer.
Travel intermediaries
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The center of the tourism industry.
Tourists
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A destination is a collection of attractions, which is the element of the tourism products that pulls people to a destination.
Destination Attractions
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It will help the tourist enjoy the destination attractions.
Destination Facilities
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For tourism product to be highly successful, infrastructure services and transportation systems should be put in place.
Accessibility
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Central to the product is it's ____.
Image
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It is an important component of the tourism product.
Price
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Are products that the consumer is really buying.
Core products
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Are goods and services that must be present for the guest to enjoy and use the core product.
Facilitating products
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It add value to the core product and help differentiate it from its competitors.
Supporting products
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Are factors that help the consumer consider the product over other products.
Augmented products
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Characterized by a few adventurous tourists.
Exploration
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Characterized by an increase in tourist arrivals.
Involvement
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Tourist arrivals are fast increasing.
Development
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Tourism had become a major economic factor.
Consolidation
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When the carrying capacity of the destination has been reached or exceeded.
Stagnation
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Characterized by a downward rate of tourist arrivals.
Decline
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It provides a framework for the marketing and management of destinations as it develops over time.
Destination Life Cycle