記憶度
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問題一覧
1
Have more affluence, greater confidence, and more travel experience, now ready for more individually oriented travel to a wider range of destinations.
Wide horizon travellers
2
Characterized by a downward rate of tourist arrivals.
Decline
3
Central to the product is it's ____.
Image
4
The process and activities that people engage in when searching for, selecting, purchasing, using, evaluating, and disposing products and services to satisfy their needs and desires.
Consumer behaviour
5
Noteworthy contemporary communication model which is very useful in marketing.
Adoption model
6
It is the basic requirements in having a successful tourist destination.
Attractions
7
When the carrying capacity of the destination has been reached or exceeded.
Stagnation
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Characterized by a few adventurous tourists.
Exploration
9
For tourism product to be highly successful, infrastructure services and transportation systems should be put in place.
Accessibility
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Are factors that help the consumer consider the product over other products.
Augmented products
11
It covers national, regional, or provincial tourism organizations.
Public sector services
12
It plays a key role in attracting both leaisure and business travellers to a destination.
Events and conferences
13
When an operation is well run and produces high quality products recruitment training, and retention of employees are easy.
Retention of good employees
14
Refers to distinguished psychological characteristics that lead to relatively consistent and enduring responses ti the environment.
Personality
15
Are known to be set of people who have a direct or indirect influence on other people's attitude and behavior.
Reference groups
16
It covers a huge part of tourist's expenditure during travel.
Accomodation sector
17
It is an important component of the tourism product.
Price
18
It pertains to the number of years a person has been living.
Age
19
It is defined as transmitting, giving, or exchanging information using oral or written means.
Communication
20
Describe communication asa linear process.
Shannon and Weaver
21
It seeks to inform persuade, and bring consumers into action.
Marketing process
22
Do not seek to merely observe but to be exposed fully to another culture's languange, food, heritage and lifestyle.
Total immerses
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Have low affluence, low travel experience and observe foreign culture froma bubble.
Bubble travellers
24
It includes industry associations which have been established to protect special interest groups.
Private and non-profit sectors
25
Tourist arrivals are fast increasing.
Development
26
It is crucial to the success of tourism.
Transportation Industry
27
It add value to the core product and help differentiate it from its competitors.
Supporting products
28
It provides a framework for the marketing and management of destinations as it develops over time.
Destination Life Cycle
29
It is another important supplier of the tourism industry.
Food and beverage sector
30
Are inner drives that make people take a specific plan of action to satisfy their needs.
Motivations
31
It will help the tourist enjoy the destination attractions.
Destination Facilities
32
The center of the tourism industry.
Tourists
33
A destination is a collection of attractions, which is the element of the tourism products that pulls people to a destination.
Destination Attractions
34
He introduces factors that may affect the process of communication.
David Berlo
35
Cost are minimized if there are repeat customers, absence of a price war, and low turnover rate of employees.
Reduction of cost
36
Providing high quality service helps in maximizing potential revenue and veers the company away from a price war.
Avoidance of price competition
37
One's position within the society.
Social class
38
Refers to the stages an individual goes through in their lifetime.
Life cycle
39
Tourism had become a major economic factor.
Consolidation
40
Is a person's pattern of living as expressed in one's activities, interest and opinions.
Lifestyle
41
Are goods and services that must be present for the guest to enjoy and use the core product.
Facilitating products
42
Service quality helps build loyalty among customers and make these customers speak positively about the service provider.
Customer retention
43
Are products that the consumer is really buying.
Core products
44
Characterized by an increase in tourist arrivals.
Involvement
45
It help bring the tourism product to the customer.
Travel intermediaries
46
Have more affluence and a base of overseas travel experience, which gives them more confidence.
Idealized experience seekers
47
The flow of media messages from radio and print to opinion leaders and then the leaders lead to messages to lesser active users in the population.
Kats and Lazarsfeld
48
It can help us understand how to communicate better.
Communication theories