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Tourism and Hospitality Marketing
  • Ella Pacudan

  • 問題数 48 • 8/3/2023

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    問題一覧

  • 1

    The process and activities that people engage in when searching for, selecting, purchasing, using, evaluating, and disposing products and services to satisfy their needs and desires.

    Consumer behaviour

  • 2

    Are inner drives that make people take a specific plan of action to satisfy their needs.

    Motivations

  • 3

    It pertains to the number of years a person has been living.

    Age

  • 4

    One's position within the society.

    Social class

  • 5

    Is a person's pattern of living as expressed in one's activities, interest and opinions.

    Lifestyle

  • 6

    Refers to the stages an individual goes through in their lifetime.

    Life cycle

  • 7

    Are known to be set of people who have a direct or indirect influence on other people's attitude and behavior.

    Reference groups

  • 8

    Refers to distinguished psychological characteristics that lead to relatively consistent and enduring responses ti the environment.

    Personality

  • 9

    Service quality helps build loyalty among customers and make these customers speak positively about the service provider.

    Customer retention

  • 10

    Providing high quality service helps in maximizing potential revenue and veers the company away from a price war.

    Avoidance of price competition

  • 11

    When an operation is well run and produces high quality products recruitment training, and retention of employees are easy.

    Retention of good employees

  • 12

    Cost are minimized if there are repeat customers, absence of a price war, and low turnover rate of employees.

    Reduction of cost

  • 13

    Have low affluence, low travel experience and observe foreign culture froma bubble.

    Bubble travellers

  • 14

    Have more affluence and a base of overseas travel experience, which gives them more confidence.

    Idealized experience seekers

  • 15

    Have more affluence, greater confidence, and more travel experience, now ready for more individually oriented travel to a wider range of destinations.

    Wide horizon travellers

  • 16

    Do not seek to merely observe but to be exposed fully to another culture's languange, food, heritage and lifestyle.

    Total immerses

  • 17

    It seeks to inform persuade, and bring consumers into action.

    Marketing process

  • 18

    It is defined as transmitting, giving, or exchanging information using oral or written means.

    Communication

  • 19

    It can help us understand how to communicate better.

    Communication theories

  • 20

    Describe communication asa linear process.

    Shannon and Weaver

  • 21

    He introduces factors that may affect the process of communication.

    David Berlo

  • 22

    The flow of media messages from radio and print to opinion leaders and then the leaders lead to messages to lesser active users in the population.

    Kats and Lazarsfeld

  • 23

    Noteworthy contemporary communication model which is very useful in marketing.

    Adoption model

  • 24

    It includes industry associations which have been established to protect special interest groups.

    Private and non-profit sectors

  • 25

    It covers national, regional, or provincial tourism organizations.

    Public sector services

  • 26

    It is crucial to the success of tourism.

    Transportation Industry

  • 27

    It covers a huge part of tourist's expenditure during travel.

    Accomodation sector

  • 28

    It is another important supplier of the tourism industry.

    Food and beverage sector

  • 29

    It is the basic requirements in having a successful tourist destination.

    Attractions

  • 30

    It plays a key role in attracting both leaisure and business travellers to a destination.

    Events and conferences

  • 31

    It help bring the tourism product to the customer.

    Travel intermediaries

  • 32

    The center of the tourism industry.

    Tourists

  • 33

    A destination is a collection of attractions, which is the element of the tourism products that pulls people to a destination.

    Destination Attractions

  • 34

    It will help the tourist enjoy the destination attractions.

    Destination Facilities

  • 35

    For tourism product to be highly successful, infrastructure services and transportation systems should be put in place.

    Accessibility

  • 36

    Central to the product is it's ____.

    Image

  • 37

    It is an important component of the tourism product.

    Price

  • 38

    Are products that the consumer is really buying.

    Core products

  • 39

    Are goods and services that must be present for the guest to enjoy and use the core product.

    Facilitating products

  • 40

    It add value to the core product and help differentiate it from its competitors.

    Supporting products

  • 41

    Are factors that help the consumer consider the product over other products.

    Augmented products

  • 42

    Characterized by a few adventurous tourists.

    Exploration

  • 43

    Characterized by an increase in tourist arrivals.

    Involvement

  • 44

    Tourist arrivals are fast increasing.

    Development

  • 45

    Tourism had become a major economic factor.

    Consolidation

  • 46

    When the carrying capacity of the destination has been reached or exceeded.

    Stagnation

  • 47

    Characterized by a downward rate of tourist arrivals.

    Decline

  • 48

    It provides a framework for the marketing and management of destinations as it develops over time.

    Destination Life Cycle