Tourism and Hospitality Marketing

48問 • 2年前

問題一覧

The process and activities that people engage in when searching for, selecting, purchasing, using, evaluating, and disposing products and services to satisfy their needs and desires.

Consumer behaviour

Are inner drives that make people take a specific plan of action to satisfy their needs.

Motivations

It pertains to the number of years a person has been living.

Age

One's position within the society.

Social class

Is a person's pattern of living as expressed in one's activities, interest and opinions.

Lifestyle

Refers to the stages an individual goes through in their lifetime.

Life cycle

Are known to be set of people who have a direct or indirect influence on other people's attitude and behavior.

Reference groups

Refers to distinguished psychological characteristics that lead to relatively consistent and enduring responses ti the environment.

Personality

Service quality helps build loyalty among customers and make these customers speak positively about the service provider.

Customer retention

Providing high quality service helps in maximizing potential revenue and veers the company away from a price war.

Avoidance of price competition

When an operation is well run and produces high quality products recruitment training, and retention of employees are easy.

Retention of good employees

Cost are minimized if there are repeat customers, absence of a price war, and low turnover rate of employees.

Reduction of cost

Have low affluence, low travel experience and observe foreign culture froma bubble.

Bubble travellers

Have more affluence and a base of overseas travel experience, which gives them more confidence.

Idealized experience seekers

Have more affluence, greater confidence, and more travel experience, now ready for more individually oriented travel to a wider range of destinations.

Wide horizon travellers

Do not seek to merely observe but to be exposed fully to another culture's languange, food, heritage and lifestyle.

Total immerses

It seeks to inform persuade, and bring consumers into action.

Marketing process

It is defined as transmitting, giving, or exchanging information using oral or written means.

Communication

It can help us understand how to communicate better.

Communication theories

Describe communication asa linear process.

Shannon and Weaver

He introduces factors that may affect the process of communication.

David Berlo

The flow of media messages from radio and print to opinion leaders and then the leaders lead to messages to lesser active users in the population.

Kats and Lazarsfeld

Noteworthy contemporary communication model which is very useful in marketing.

Adoption model

It includes industry associations which have been established to protect special interest groups.

Private and non-profit sectors

It covers national, regional, or provincial tourism organizations.

Public sector services

It is crucial to the success of tourism.

Transportation Industry

It covers a huge part of tourist's expenditure during travel.

Accomodation sector

It is another important supplier of the tourism industry.

Food and beverage sector

It is the basic requirements in having a successful tourist destination.

Attractions

It plays a key role in attracting both leaisure and business travellers to a destination.

Events and conferences

It help bring the tourism product to the customer.

Travel intermediaries

The center of the tourism industry.

Tourists

A destination is a collection of attractions, which is the element of the tourism products that pulls people to a destination.

Destination Attractions

It will help the tourist enjoy the destination attractions.

Destination Facilities

For tourism product to be highly successful, infrastructure services and transportation systems should be put in place.

Accessibility

Central to the product is it's ____.

Image

It is an important component of the tourism product.

Price

Are products that the consumer is really buying.

Core products

Are goods and services that must be present for the guest to enjoy and use the core product.

Facilitating products

It add value to the core product and help differentiate it from its competitors.

Supporting products

Are factors that help the consumer consider the product over other products.

Augmented products

Characterized by a few adventurous tourists.

Exploration

Characterized by an increase in tourist arrivals.

Involvement

Tourist arrivals are fast increasing.

Development

Tourism had become a major economic factor.

Consolidation

When the carrying capacity of the destination has been reached or exceeded.

Stagnation

Characterized by a downward rate of tourist arrivals.

Decline

It provides a framework for the marketing and management of destinations as it develops over time.

Destination Life Cycle

Sustainable Tourism Pt.1

Ella Pacudan · 100問 · 2年前

Sustainable Tourism Pt.1

100問 • 2年前

Ella Pacudan

Quality Service Management in Tourism and Hospitality

Ella Pacudan · 68問 · 2年前

Quality Service Management in Tourism and Hospitality

68問 • 2年前

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Sustainable Tourism Pt.2

Ella Pacudan · 16問 · 2年前

Sustainable Tourism Pt.2

16問 • 2年前

Ella Pacudan

Global Culture and Tourism Geography Pt.1

Ella Pacudan · 100問 · 2年前

Global Culture and Tourism Geography Pt.1

100問 • 2年前

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Quality Service Management in Tourism and Hospitality P2

Ella Pacudan · 12問 · 2年前

Quality Service Management in Tourism and Hospitality P2

12問 • 2年前

Ella Pacudan

問題一覧

The process and activities that people engage in when searching for, selecting, purchasing, using, evaluating, and disposing products and services to satisfy their needs and desires.

Consumer behaviour

Are inner drives that make people take a specific plan of action to satisfy their needs.

Motivations

It pertains to the number of years a person has been living.

Age

One's position within the society.

Social class

Is a person's pattern of living as expressed in one's activities, interest and opinions.

Lifestyle

Refers to the stages an individual goes through in their lifetime.

Life cycle

Are known to be set of people who have a direct or indirect influence on other people's attitude and behavior.

Reference groups

Refers to distinguished psychological characteristics that lead to relatively consistent and enduring responses ti the environment.

Personality

Service quality helps build loyalty among customers and make these customers speak positively about the service provider.

Customer retention

Providing high quality service helps in maximizing potential revenue and veers the company away from a price war.

Avoidance of price competition

When an operation is well run and produces high quality products recruitment training, and retention of employees are easy.

Retention of good employees

Cost are minimized if there are repeat customers, absence of a price war, and low turnover rate of employees.

Reduction of cost

Have low affluence, low travel experience and observe foreign culture froma bubble.

Bubble travellers

Have more affluence and a base of overseas travel experience, which gives them more confidence.

Idealized experience seekers

Have more affluence, greater confidence, and more travel experience, now ready for more individually oriented travel to a wider range of destinations.

Wide horizon travellers

Do not seek to merely observe but to be exposed fully to another culture's languange, food, heritage and lifestyle.

Total immerses

It seeks to inform persuade, and bring consumers into action.

Marketing process

It is defined as transmitting, giving, or exchanging information using oral or written means.

Communication

It can help us understand how to communicate better.

Communication theories

Describe communication asa linear process.

Shannon and Weaver

He introduces factors that may affect the process of communication.

David Berlo

The flow of media messages from radio and print to opinion leaders and then the leaders lead to messages to lesser active users in the population.

Kats and Lazarsfeld

Noteworthy contemporary communication model which is very useful in marketing.

Adoption model

It includes industry associations which have been established to protect special interest groups.

Private and non-profit sectors

It covers national, regional, or provincial tourism organizations.

Public sector services

It is crucial to the success of tourism.

Transportation Industry

It covers a huge part of tourist's expenditure during travel.

Accomodation sector

It is another important supplier of the tourism industry.

Food and beverage sector

It is the basic requirements in having a successful tourist destination.

Attractions

It plays a key role in attracting both leaisure and business travellers to a destination.

Events and conferences

It help bring the tourism product to the customer.

Travel intermediaries

The center of the tourism industry.

Tourists

A destination is a collection of attractions, which is the element of the tourism products that pulls people to a destination.

Destination Attractions

It will help the tourist enjoy the destination attractions.

Destination Facilities

For tourism product to be highly successful, infrastructure services and transportation systems should be put in place.

Accessibility

Central to the product is it's ____.

Image

It is an important component of the tourism product.

Price

Are products that the consumer is really buying.

Core products

Are goods and services that must be present for the guest to enjoy and use the core product.

Facilitating products

It add value to the core product and help differentiate it from its competitors.

Supporting products

Are factors that help the consumer consider the product over other products.

Augmented products

Characterized by a few adventurous tourists.

Exploration

Characterized by an increase in tourist arrivals.

Involvement

Tourist arrivals are fast increasing.

Development

Tourism had become a major economic factor.

Consolidation

When the carrying capacity of the destination has been reached or exceeded.

Stagnation

Characterized by a downward rate of tourist arrivals.

Decline

It provides a framework for the marketing and management of destinations as it develops over time.

Destination Life Cycle