is a term that covers a whole gamut of activities aiming to make people aware of your products and services and persuade them to buy the same.

is the most common way of marketing, it also involves consumer research, product design, as well as other aspects.

is that it makes the customers aware of your products or services. engages them, and helps them make the buying decision.

a part of your business plan helps in creating and maintaining demand, relevance. reputation, competition, etc.

Businesses must engage customers, and herein, marketing proves to be an effective tool. Customers can be engaged by telling them what they do not know and creating good content around your products and services.

The reputation of your business depends on how it grows and what its lifespan is. This is where marketing comes across as way to build the brand equity of businesses. And this happens when the expectations of the customers are met.

between customers and business: For any business to grow, it must build a long-lasting relationship with its customers. Marketing is based on demographics, psychographies, and consumer behaviour and therefore, gives an understanding of what customers want.

Since marketing utilizes different ways to promote products or services, it helps in increasing the likelihood of better sales. Happy customers translate into a company's brand ambassadors automatically.

Marketing helps a business remain relevant to the customers and in its domain, It helps in maintaining good relationships.

The basic questions that proteuNA every business has are around the how's and why's of producing products or delivering services. This underscores the importance of marketing for businesses and the fact that it links a business and society.

targets the millennial generation and their common characteristics.

were born in the the late 1980's to the mid-1990's. Like any generation, there's a laundry list of characteristics used to describe them. A few that are helpful when marketing include general open-mindedness, value of material goods, fluency in all things digital, and a focus on image and status.

were the first generation to fully embrace the digital age.

Basic human requirements for survival, such as food, shelter, and healthcare. In marketing. identifying customer needs is essential for creating products or services that fulfill these basic necessities.

Desires for specific products or services that go beyond basic needs. These are influenced by individual preferences and vary from person to person. Marketers aim to create appealing offers that tap into these wants.

Occur when wants are supported by the ability and willingness to pay. Demand represents the intersection of desire and purchasing power. and marketers strive to meet these demands through eflective strategies.

Tangible items or intangible services designed to fulfill customer needs or wants. Successful marketing hinges on understanding a product's features, benefits, and unique selling propositions.

The value derived from a product, categorized as form, time, place, or possession.

The act of obtaining a product by offering something of value.

The process of exchanging products or services for money

The transfer of ownership or rights from seller to buyer.

Focuses on building long-term customer relationships

Connections between individuals and organizations that provide valuable resources and opportunities.

A group of potential buyers with common needs or wants.

The process of creating, communicating, and delivering value to fulfill customer needs.

The entity responsible for creating, promoting and selling products or services.

A potential customer interested in a produci but not yet committed to purchasing. Marketers engage with prospects to convert them into customers.

influences every aspect of our lives and significantly impacts consumer behavior. From toothpaste to clothing, many products we use daily are the result of advertising. Marketing offers consumers a wide variety of choices, allowing them to decide what they want to buy

The value derived from a product, categorized as form, time, place, or possession.

The monetary and non- monetary sacrifices made to acquire a product.

The contentment a customer experiences after using a product, which influences repeat business.