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1
refer to the things that happen around us.
event
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its occur naturally in our environment and daily lives
ordinary events
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During which many people gather together for a purpose.
special events
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Characteristics of special event
Organized for specific purpose/s; 2. Attended by a number of participants; 3. Held in a specific, pre-determined place; 4. Time bound (such that is has a beginning and an end); 5. Cost a lot of resources.
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5 W's abd 1H in event
1. What event are we organizing? 2. Why are we organizing the event? 3. Who are expected to attend and to organize the event? How many attendees and organizers? 4. Where is it going to be held? 5. When is it going to held? 6. How much is it going to cost?
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ELEMENTS of the EVENT
1. Type and title of event; 2. Purpose for holding the event; 3. Participants of the event and the roles they play(organizer, attendee, etc,); 4. Place or venue where the event is going to take place. 5. Date and time of the event; and 6. Resources.
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Types of special events
personal events corporate events community events
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organized by and for friends and family to celebrate life's important milestones.
Personal Events
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organized to improve the productivity and profitability of companies and contribute to the achievement of corporate goals.
Corporate Events
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gatherings of the members of community and their guest to commemorate historical or religious events etc.
community events
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IS AGENERAL TERM THAT REFERS TO GATHERING OF PEOPLE TO DISCUSS A SET OF AGENDA OR DO A PARTICULAR ACTIVITY. IT CAN BE CALLED ON AN AD HOC BASIS OR FOLLOWING A SET OF PATTERN SUCH AN ANNUAL STOCKHOLDERS' MEETING
meeting
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IS A REGULAR GATHERING OF PEOPLE WHO BELONG TO RELIGIOUS, CULTURAL, PROFESSIONAL, OR OTHER ASSOCIATIVE GROUPS. IT IS OFTEN STAGED TO SHED LIGHT ON A PARTICULAR SUBJECT, QUESTION, OR ISSUE.
congress
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THIS FOCUS ON QUESTION-RESOLVING MEANS MAKES THE TERM ______ MORE POPULARFOR ASSOCIATIONS THAN CORPORATIONS.
congress
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REFERS TO LARGE NATIONAL OR INTERNATIONAL MEETING. USSUALY HELD TO COMMEMORATE AN EVENT OF MILESTONE FOR THE HOST ORGANIZATION; THUS IT IS USSUALY HELD WITH REGULAR INTERVALS AND EACH STAGING IS GIVEN A THEME
convention
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IS A SCHOLARLY GATHERING TO EXCHANGE VIEWS AND CONSEQUENTLY, TO CONVEY A MESSAGE, OPEN A DEBATE OR GIVE PUBLICITY TO SOME OPINIONS ON SPECIFIC ISSUES, SUCH AS CLIMATE CHANGE.
conference
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IS A TOOL TO ENCOURAGE EMPLOYEES TO INCREASE SALES OR PROVIDE SOLUTIONS
incentives
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Using travel as a reward for accomplishments
incentive travel
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IT SHOWCASES NEW PRODUCTS, SERVICES, INFORMATIONS, OR PROMOTIONAL MATERIALS MOUNTED FOR THE PURPOSE OF PUBLIC RELATIONS, SALES, AND MARKETING.
exhibitions
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SHOWCASE OF PRODUCTS THAT ARE OFFERED TO THE PUBLIC.
consumer show
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FOR COMMERCE AT A BIGGER SCALE. Ot brings together Industry playwers, trageting similar markets
trade show
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HEAD ORGANIZER OR PROMOTER OF AN EXHIBITION.
exhibition manager
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COMPANY OR BUSINSS PERSON WHO RENTS THE BOOTH SPACE FROM THE EXHIBITION MANAGER
exhibitor
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SUBDIVIDES A HUGE EMPTY EXHIBIT SPACE INTO SMALLER SPACES WHUCH EXHIBITORS WILL RENT
booth contractor
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FLOOR WITH ROUGH MARKINGS JUST TO INDICATE THE BOUNDARIES AND SIZE OF YOUR RENTED SPACE
raw exhibition space
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AN EXHIBITION SPACE WITH A WHIITE ENCLOSURE CALLED "SHELL" WHICH GIVES BOOTH A UNIFORM LOOK
shell exhibition space
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INDICATES THE NAME OF THE EXHIBITOR.
fascia board
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BOOK OF INSTRUCTIONS AND INFORMATION FOR EXHIBITORS REGARDING THE EXHIBIT VENUE AND SERVICES OFFERED BY THE OFFICIAL BOOTH CONTRACTORS
exhibitor manual
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CRITERIA FOR EVALUATING MICE VENUE
cost convenience charm
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COMMON FACTOR IN DECISION-MAKING, NOT ONLY FOR EVENT VENUES. THE VENUE TO BE SELECTED MUST BE WITHIN THE BUDGET.
cost
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THE AVAILABILITY ON THE TARGET DATE, ACCESSIBILITY, PROXIMITY TO OTHER SUPPORT SERVICES, SUSTAINABILITY OF THE SPACE TO THE TYPE OF EVENT, AND ITS SAFETY FEATURES
convenience
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APPEAL OF THE VENUE KNOWN AS THE "X FACTOR" IT IS THE THING THAT ATTENDESS WILL KEEP TALKING ABOUT.
charm
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According to ____ Archeologists have found evidences proving the existence of areas where primitive people gathered to discuss common interests, like plans, hunting, wars, rituals, and tribal celebrations
(Montgomery and Strick 1995).
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The woould show their goods in city streets and bring goods with them to the next city that they would visit
travelling traders
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modern-day exhibitions, especially world fairs, began during the _______ around the 19th century.
industrual revolution
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The First World Fair of considerable size was not held in France but in London, England in ____ .
great exhibition
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Who made the telegraph
samuel Morse
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is a tool used for long-distance transmission of textual messages where the sender uses symbolic codes
telegraph
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First world exposition held in ASIA. There were 32 Japanese pavilions and 95 international pavilions representing 80 countries. With the theme
progress and harmony of mankind
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global events dedicated to finding solutions to fundamental challenges facing humanity by offering a journey inside a chosen theme through engaging and immersive activities.
expositions
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On much smaller scale and with specialized focuses, such as travel products, agriculture, construction, medicine, etc.
exhibition
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Considerred first international conferences in the world, is said to be one of the worthy size and significance to be considered the birth of Europe's convention sector, the Congress served as a venue for diplomats to meet together to preserve peace.
the congress in Vienna
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In United States, The first Convention Burean was established in ___ when a group of businessmen Aired a full time salesman to invite conventions to their city.
detroit in 1985
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claims to be the world's largest association
destination management association international
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Manila became the first International meetings destination in Southeast Asia when it hosted the ______, Meeting in 1976 at the Philippine International Convention Center
international monetary fund
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was created in the same year by virtue of Presidential Decree (PD) No.867
Philippine convention bereau
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In July 1987 PCB was reorganized and rename ________ through Executive Order 120A with E0120 mandating the reorganisation of the Department of Tourism to which POVE was made an attached agency.
Philippine convention and visitors corporation
47
The events industry is considered an important subsector of tourism for two major reasons:
quantity quality
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MICE events attract guests regardless of the season. Getz (2005) pointed out the ability of events to offer new experiences Cotherwise matured) at destinations thus, attracting more visitors and repeaters and holding them beyond peak days.
quantity
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According to studies, MICE attendees spend more compared to regular or ordinary tourists hence, providing higher revenue for the same length of stay compared to regular tourists.
quality
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According to UNWTO (2013), two international sporting events boosted tourism receipts in three European countries in 2012. There were the
UEFA - EUROPEAN FOOTBALL CHAMPIONSHIP HELD IN POLAND and UKRAINE AND THE LONDON SUMMER OLYMPICS PARALYMPICS IN THE UNITED KINGDOM
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is a direct economic impact, which is equivalent to the "new" money that visitors or outsiders bring and this money is circulated through spending in the local economy.
multiplier effect
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is created when different persons use the same money several times
multiplier effect
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Who made the mice or give definition to mice
INTERNATIONAL ASSOCIATION OF PROFESSIONAL CONGRESS ORGANIZER
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The term ___are sometimes used interchangeably, as well as the terms "exhibition and exposition"
exhibition, fair, tradeshow
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Example of corporate events
product launching sales rallies tradeshows
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Example kf community events
festivals, school or church events, art exhibits, local sporting events
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Example of Big international events which unite world as one big community
olumpics, world expo, world youth day celebration
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Anagrammatic term of MICE
CEMI
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Meetinhs can be called in
ad hoc basis
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Abbreviation of expositions
expo
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According to ____ "it is an activity designed for targeted supplies of products, goods, and/or services to demonstrate and promote to a certain market
ladkin and spiller 2000
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Example of corporate events
product launching sales rallies tradeshows
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diferentiated 'exposition' as being a larger in scale than 'exhibition' and one that generally consists of a monumental public display of the goods and services of a particular industry.
ladkin and spiller 2000
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The French have already made a tradition of exhibitions devoted to the arts and the industry of France.
1700s
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First world fair held in london, England
great exhibition
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American followed suit which is _____ held in New York. There were over 5,000 exhibitors from 23 countries showcasing new inventions, such as the telegraph by Samuel Morse and sewing machines.
exhibition of the industry of all nations
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was a financial failure. It continuously sank in debt until it caught fire in 1857.
new york crystal palace
68
built for the 1889 Exposition Universelle in Paris still stands today.
eiffel tower
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the first ferriswheel was created for?
world columbian expo
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It was the first world exposition held in Asia.
the worlds fair 1970
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The World's Fair 1970 held on March 15 to September 13, 1970, in ___
osaka, Japan
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What is BIE
bureau of international expositions
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won the bid for BIE-recognized expo in 2002 but was cancelled due to the political events that occurred around that time.
manila Philippines
74
are on a much smaller scale and with specialized focus, such as travel products, agriculture, construction, medicine, etc.
exhibition
75
one of the first international conferences in the world, is said to be one of worthy size and significance to be considered the birth of Europe's convention sector. Until the World War I, the Congress served as a venue for diplomats to meet together to preserve peace.
the congress in vienna staged in 1814-1815
76
Detroit's success became popular throughout the country and soon, other cities followed. This led to the founding of
international association of convention and visitors bureau
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IACVB RENAMED TO
destination management association international
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world's largest association of convention and visitors bureaus (CVBs), serving more than 1,500 individual members from over 625 destination marketing organizations in more than 25 countries
destination management association international
79
was established as a degree-granting unit of the University of the Philippines System in 1976.
asian institute of tourism
80
created by virtue of Presidential Decree (PD) No. 876 in 1976.
Philippine convention bureau
81
When does PCB was reorganized and renamed PCVC
july 1987
82
Two international sporting events boosted tourism
european football championship summer olympic and paralympic games
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hosted the Union of European Football Associations (UEFA) European football championship.
poland and ukraine
84
hosted the summer Olympic and Paralympic Games.
united kingdom
85
The sports event that happened in 2012 boosted their tourism sector.
poland, ukraine, and united kingdom
86
It earned about US $billion in 2012 from MICE. The event industry indeed contributes greatly to a country's economic development, especially for countries with events that attract international visitors. It does not only boost tax receipts and infrastructure development but also creates a ripple effect in the economy.
singapore
87
Dot secretary
ma. esperanza christina Garcia frasco
88
An act declaring a national policy for tourism as an engine of investment, employment, growth and national development, and strengthening the DOT.
tourism act of 2009
89
Whatv is ADHOC
as needed
90
aims to develop a tourism action plan in an effort to establish the industry as one of the principal instruments of growth in the Philippines.
RA 9593
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Tourism act pf 2009 was recently enacted on?
may 12 200 by former president gloria macapagal arroyo
92
BIE INCLUDES
World Expo 2005 in Aichi, Japan 2008 in Zaragoza, Spain 2010 in Shanghai, China 2012 in Yeosu, South Korea 2015 in Milan, Italy
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5 largest venues in the Philippines
smx convention center world trade center NCCC davao PICC the forum sm megatrade hall
94
5 largest venue in the asia
singapore expo asia world expo hong kong bangkok int'l exhibition, Vietnam impact exhibition, thailand cotai expo, the venetian macao
95
Services provided by airlines to MICE clients
1. Attendance promotion in areas serviced by the Airline. 2. Free or discounted tickets for site-inspection and for attendance campaign. 3. Special rates or ticket discounts or upgrades for delegates. 4. Free/discounted tickets for speakers or VIPs whose airfare would have otherwise been fully shouldered by the organizer. 5. Advance seat reservations for delegates. 6. Excess baggage allowance for delegates. 7. A plane bearing the company or event logo of the client for worldwide events, using special exterior decals (which are removable) 8. Menu covers and/or headrest covers bearing the company/event logo. 9. In-flight announcements about the event, welcome message, and signage. 10. Hotel rates, taxi info, city maps, and other useful materials are to be provided on-board.
96
Simplified steps undertaken by freight forwarders
1. Pick up goods from exhibitors/presenters. 2. Book the goods for transport to the country where the event is going to be held. 3. Pack the goods properly as some equipment or materials require special packaging which only professionals can do. 4. Prepare departure documents and permits. 5. Continuously monitor movements of goods until arrival at destination. 6. Prepare arrival documents and customs entries, and secure special permits/clearances and re-export bond/waiver. 7. Transport goods from customs to forwarder's warehouse for storage until the exhibit/conference venue is open for ingress operation or move-in. 8. Transport goods from the warehouse to the event venue. 9. After the event closes, repack the goods for egress operations or move-out, and transport goods to forwarder's warehouse for storage until re-export process is completed and goods are loaded into the craft. 10. Facilities customs processing again until goods are released and delivered back to owners
97
How many visitors and exhibitors was at there when great exhibition held
6million and 17,000
98
When does american followed suit with their exhibituon of the industry of all nations
2years later or 1853
99
Meters of diameter of the first ferriswheel and the cars carrying and passenger each
76, 36, 60