問題一覧
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Is the process of creating an enterprise or value to customers by an entreprenuer.
entreprenuership
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The word "entreprenuer"was derived from the French verb enterprende whic means?
to undertake
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This means that one of the benefits as an entreprenuer get is to develop his managerial Skills
development of managerial capabilities
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Which means that because of entreprenuership manay organizations will exist
creation of organizations
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This means that entreprenuership can lift up the economic status of an individual
improving standard of living
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This means that not only the life of the entreprenuer is improved but also the society where the business is located.
means of economic development
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Enumerate Relevance of Entreprenuership to an organization
means of economic development, improving standard living, creation of organization, development of managerial capabilities
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Enumerate the two factors affecting entreprenuership
Personal Factors, Environmental Factors
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doing thinhs even before being told
initiative
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which means he can classify opportunities and seize it
proactive
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which means he can retain good relations with other people
problem solver
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meaning he will pursue things to get done regardless of challenges
perseverance
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means that he can entice people to buy even if they dont want to
persuasion
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he makes plans before doing things and does not fail to monitor it
a planner
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which means that he is willing to gamble but he will calculate it first
risk taker
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an entreprenuer must be firm in making decisions
decisive
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an entreprenuer must have a convincing power
communicator
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an entreprenuer must have the charisma to be obeyed by his employees
leader
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an entreprenuer must have the ability to be the first to see business chances
opportunity seeker
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an entreprenuer can control a situation by making things happen or by preparing for possible future problems
proactive
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an entreprenuer has the courage to pursue business ideas
risk taker
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the entreprenuer has big business ideas and he does not stop improving and thinking of new worth while ideas for his business
innovative
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entreprenuership is an economic activity because it involves the creation and operation of an enterprise with a view to creating value or wealth by ensuring optimum utilization of limited sources
economic and dynamic activity
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the entreprenuer can be compensated by his profit coming from the operation
profit potential
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the entreprenuer needs to gamble but wise enough to offset the risk
risk taker
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What are the 5 types of entreprenuer
innovative entreprenuers, imitating entreprenuers, fabian entreprenuers, drone entreprenuers, social entreprenuers
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they are those who always make new things by thinking of new ideas.They have the ability to think newer,better and more economical ideas.
innovative entreprenuers
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they are those who dont create new things but only follow the ideas of other entreprenuers
imitating entreprenuers
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they are skeptical about changes to be made in the organization.They dont initiate but follow only after they satisfied
fabian entreprenuers
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they ere those who live on the labor of others.they are die hard conservatives even ready to suffer the loss of business
drone entreprenuers
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they are those who initiate changes and drive social innovation and transformation in the various fields such as education,health,human rights,environment,and enterprise development
social entreprenuers
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Enumerate The 5 career opportunities of entreprenuership
Business Consultant, Teacher, Researcher, Sales, Business Reporter
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The entreprenuerial process of creating new venture
Creation of Entreprenuerial Ideas , Identification of Entreprenuerial Opportunities , Opening of Entreprenuerial Venture
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The creation of an entreprenurial idea leads to the entreprenuerial venture which in turn results in the identification of entreprenuerial opportunities
False
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This allows the entreprenuer to see things in a very postive and optimistic way in the midst of difficult situation.
entreprenuerial mind frame
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Entreprenuers are driven by passion they attatched to discover satisfaction in the act and process of discovery.
entreprenuerial heart flame
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This refers to the ability of entreprenuer of being intuitive.This also known as intuition.
entreprenuerial gut game
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Enumerate Sources of Opportunities
Changes in the Environment
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It is the act or process of trying to get or win something.For example,the prices are lower when there is a competition among the stores
competition
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The ones that pay cadh in exchange for your goods and services.
buyer
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Defined ad companies or business that have the ability to penetrate or enter into particular industry.
potential new entrants
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Is a state or situation wherein business organizations are competing with each other in a particular market.
rivalry among existing firms
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Is one that serves the same purpose as another product in the market.
substitute product
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Are the one that provide something that is needed in business operations such as office supplies and services being offered is unstable the intensity of the threat is strong in this kind of competitive force in the industry.
suppliers
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Is a business or marketing statement that summarizes why a customer should buy a companys product or use its service.
Value Selling Proposition
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This statement is often used to convince a costumer to purchase a particular product or service to add a form of value to their lives.
Value Selling Proposition
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In creating VSP,entreprenuers will consider the basic elements
Target Customer, Needs/Opportunity, Name of the Product, Name of the Enterprise/Company
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refers to how you sell your product or services to your costumers.
Unique Selling Proposition
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You will adress the wants and desires of your costumers.
Unique Selling Proposition
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Some tips for the entreprenuer on how to create an effective USP to target customers are;
Identify and Rank the Uniqueness of the Product or Services, Be Very Specific, Keep it Short and Simple(KISS)
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Emphasizes how a product or service is different from its competitors
Unique Selling Proposition
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Shows how a product or service solves customers problems or improves their lives.
Value Selling Proposition
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More flexible and adaptable
Unique Selling Proposition
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More deeply rooted in the companys core operations
Value Selling Proposition
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Enumerate Three factors in determining customers
Target Market, Customer Requirement, Market Size
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Is a sage in market identification process that aims to determine the buyers with common needs and characteristics.
Target Market
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Enumerate Methods in Market Segmentation
Geographic Segmentation, Demographic Segmentation, Psychological Segmentation, Behavioral Segmentation
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Tell which methods in Market segmentation this belongs to climate
Geographic Segmentation
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Tell which methods in Market segmentation this belongs to Income
Demographic Segmentation
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Tell which methods in Market segmentation this belongs to needs and wants
Psychological Segmentation
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Tell which methods in Market segmentation this belongs to. knowledge
Behavioral Segmentation
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Tell which methods in Market segmentation this belongs to culture
Geographic Segmentation
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Tell which methods in Market segmentation this belongs to gender
Demographic Segmentation
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Tell which methods in Market segmentation this belongs to attitudes
Psychological Segmentation
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Tell which methods in Market segmentation this belongs to loyalty
Behavioral Segmentation
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Tell which methods in Market segmentation this belongs to density(either rural k or urban)
Geographic Segmentation
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Tell which methods in Market segmentation this belongs to dominant ethnic group
Geographic Segmentation
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Tell which methods in Market segmentation this belongs to age
Demographic Segmentation
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Tell which methods in Market segmentation this belongs to Occupation
Demographic Segmentation
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Tell which methods in Market segmentation this belongs to social class
Psychological Segmentation
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Tell which methods in Market segmentation this belongs to. personality traits
Psychological Segmentation
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Tell which methods in Market segmentation this belongs to brand concept
Psychological Segmentation
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Tell which methods in Market segmentation this belongs to. Knowledge and Awareness
Psychological Segmentation
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Tell which methods in Market segmentation this belongs to Benefits
Behavioral Segmentation
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Tell which methods in Market segmentation this belongs to reaction
Behavioral Segmentation
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Are the specific characteristics that the customers need from a product or a service.
Customer Requirement
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Enumerate the two types of customer requirement
Service Requirement, Output Requirement
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An intangible or product that cannot be touched but the customer can feel the fulfillment
Service Requirement
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Tangible things that can be seen.Characteristics specifications that a consumer experts to be fulfilled in the product.
Output Requirement
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Is like a size of arena where the entreprenuers will play thier business
Market Size
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Defined as the process of gathering,anlayzing and interpreting the information about the products or the services to be offered for sale to the potential consumers in the market.
Market Research
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Is the most valuabe tool in any type of research study.Inaccurate data collection may cause mistakes and ultimately lead to invalid results
Data Collection
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Enumerate 3 Collection Techniques
Survey, Interview, Focus Group Discussion (FGD)
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Are the most common way to gather primary research with the use of questionnares or interview schedule.This can be done via direct mail,over the phone,internet and face to face.
Survey
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Is one of the most reliabe and credible ways of getting relevant information from target customers.It is typically done in person between researchers/entreprenuer and a respondent where the researcher ask pertinent questions that will give significant pieces on information about the problem that he will solve
Interview
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Are the traditional method of comducting interview.It allows the researcher to establish relationship with potential participants and therefore gain their cooperation.It generates highest response rates in survey research.
Personal Interview
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Are less expensive and less time-consuming,but the disadvantages are that the response rate is not high as the face to face interview,but considerably higher than the mailed questionnare
Telephone Interview
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Is an excellent method for generating and screening ideas and concepts.It can be moderated group interviews and brainstorming sessions that provide information on users needs and behaviors.
Focus Group Discussion (FGD)
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The researcher asks a standard set of questions and nothing more
Structured Interview