問題一覧
1
What consumer believe a product or service represent not what the company owned the brand sales it is
brand perception
2
Occur when asset and consumer prices fall over time
deflation
3
A type of advertising that matches the form and function of the platform upon which it appears
native advertising
4
A symbol, word, or words legally registered to establish by the use as representing a company or product
trademark
5
The stores to the traditional street side business that offer products and services creates customer face to face physical office or store that the business own or rents
brick and mortar
6
Generally have a longer sale cycle but higher order value before the recurring purchases
business to business
7
Describe what sets your business apart from other similar product or service in a sentence
unique selling proposition
8
Occur when demand from consumers pulls prices up
demand pull
9
Seek to fulfill an absence in the market or fulfill a consumer demand for a greater amount of a product already available
product
10
The heart of your marketing plan. You should outline how you plan on reaching out to your target audience and its different strategies
advertising plan
11
Also known the pure monopoly because the product does not have even any remote substitute also
absolute monopoly
12
The transaction of an item in an economy
commerce
13
The buying and selling of a single item
transaction
14
Are defined as organization that produce goods and service to sell them to make a profit
business
15
While the government either spend more or taxes less
discretionary fiscal policy
16
Create demand pull inflation for specific product or assets classes which result to widespread price increase
marketing and new technology
17
Competitor charged for similar product
simple or single monopoly
18
Give consumer power to name their prices
consumer to business
19
This agent is the most basic in economic activity as they are the consumer of goods and services
household or individual economic agent
20
Explain why you choose this price and if you charge less than competition how you can afford to do so
justification of pricing
21
When the research gathers_ of range to create a new product or discovered the ways in governing system of product and services
research and development
22
Objective of household
maximize their utility
23
The decision making process for this is short especially for items that have a lower value
business to consumer
24
Understand the consumers associate a product price and distribution with its quality and they take this into account when devising the overall marketing strategy
marketers
25
Packaging information warranties and quarantines that will be provided with this product information relating to the repair damage products
description of your product or service
26
Connects consumer to exchange goods and service artificially with thermal employed charging transaction price increases
consumer to consumer
27
Is based on a company's overall marketing strategy
marketing plan
28
An operational document outlines an advertising strategy that organization will implement to generate leads and leads it target market
marketing strategy
29
Face to affiliate for every sale they help you make
commission
30
It is the integrated marketing communication campaign
promotion
31
Include expenses related to the resources acquisition product distribution and other expenses that make you a company chain of production sales and inquiry
logistics cost
32
When establishing a price companies must considered a unit of cost marketing cost and distribution expense
price
33
An exclusive right granted for invention which is the product or process that
patents
34
A competitive exchange among rivals_ who lower the price points on their products in a strategic attempt to undercut one another and capture greater market share
price war
35
Branch of economics that studies how an overall economy operate on a larger scale
macroeconomics
36
Is based on a company's overall marketing strategy
marketing plan
37
Studies economy wide phenomena such as
inflation, price level, rate of economic growth, gdp, changes in unemployment, national income
38
Relates to geography or base on the physical feature of an area
geographic
39
The activity of making products and service available so that people buy them
selling
40
Are messages paid for by those who send them and are intended to inform or influence people who receive them
advertising
41
Study of population on factors such as age, race and sex
demographic analysis
42
Enjoys the power of setting the prices for his goods
monopoly
43
A fundamental principle of economics that state that at higher price consumer will demand a lower quantity
law of demand
44
Economic is a social science concerned with the blank, blank and blank
production, distribution and consumption
45
The action of business of promoting and selling of products or services including market research advertising
marketing
46
Says that the higher price will induce producer to supply a higher quantity of the market
law of supply
47
Supports pricing decision and new market entry
market research
48
The study of individuals household and firms behavior in decision making and allocation of resources
microeconomics
49
The total value of goods and service produced in a country in a fiscal year
gross domestic product
50
Is studying how the quantity and quality of a products available on the market value prices according to the demand of individual economic agents
theory of demand
51
Examine and explain the factors involved in consumer decisions are. What they buy how you decide to buy why what and how much
consumer theory
52
Measures the result of marketing effort and their reporting timeline
metrics
53
Is responsible for studying analyzing and explaining the interaction between all theories of microeconomic dynamics
general equilibrium theory
54
Consider the different types of markets that may exist in the relation to the total number of supply and demand
theory of active financial markets
55
Requiring a buyer or sellers to buy or sell all or most of a certain product from a single supplier
exclusive dealings
56
This is where you describe your business target audience
market analysis
57
Type of intellectual property that helps to protect your brand by distinguishing it from competitors
trademark
58
Also known as the mouth of the funnel
ideation phase
59
It is a type of monopoly in which a single seller controls the entire supply of the market which does not have a close substitute
imperfect monopoly
60
Tell us that the compete in order to completely dominate the market
stackelberg model
61
It is a type of monopoly in which a single seller controls the entire market, by selling price as for all the consumer
simple or single monopoly
62
Firms changes different prices for the same goods or service to different consumer
discriminative monopoly
63
When there is a proper interaction that companies so that both companies can
bertrand model
64
The process of bringing new products or service to markets
commercialization
65
It is a formal arrangement by two or more parties to manage and operate a business and share its profits
partnership
66
Strives to incorporate a marketing philosophy known as 4p's
marketing mix
67
Is when someone could work and want to work but is unable to find a suitable job
unemployment
68
Target certain demographics and geographic areas
tailored messaging
69
Statistics that describe population and their characteristics
demographics
70
Typically bundled in thinking through who targets audience and stakeholders for commercialized product or service is
stakeholder stage
71
Can be very effective in retaining existing customers
loyalty programs
72
Used to encourage competitors customers to try the firms product if there is reason to believe that such a trial will resort in repeat purchases
price promotion
73
Occurs when there is a supply shortage combined within of demand to allow the producer to raise prices
cost push inflation