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  • silent lili

  • 問題数 73 • 5/23/2024

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    問題一覧

  • 1

    What consumer believe a product or service represent not what the company owned the brand sales it is

    brand perception

  • 2

    Occur when asset and consumer prices fall over time

    deflation

  • 3

    A type of advertising that matches the form and function of the platform upon which it appears

    native advertising

  • 4

    A symbol, word, or words legally registered to establish by the use as representing a company or product

    trademark

  • 5

    The stores to the traditional street side business that offer products and services creates customer face to face physical office or store that the business own or rents

    brick and mortar

  • 6

    Generally have a longer sale cycle but higher order value before the recurring purchases

    business to business

  • 7

    Describe what sets your business apart from other similar product or service in a sentence

    unique selling proposition

  • 8

    Occur when demand from consumers pulls prices up

    demand pull

  • 9

    Seek to fulfill an absence in the market or fulfill a consumer demand for a greater amount of a product already available

    product

  • 10

    The heart of your marketing plan. You should outline how you plan on reaching out to your target audience and its different strategies

    advertising plan

  • 11

    Also known the pure monopoly because the product does not have even any remote substitute also

    absolute monopoly

  • 12

    The transaction of an item in an economy

    commerce

  • 13

    The buying and selling of a single item

    transaction

  • 14

    Are defined as organization that produce goods and service to sell them to make a profit

    business

  • 15

    While the government either spend more or taxes less

    discretionary fiscal policy

  • 16

    Create demand pull inflation for specific product or assets classes which result to widespread price increase

    marketing and new technology

  • 17

    Competitor charged for similar product

    simple or single monopoly

  • 18

    Give consumer power to name their prices

    consumer to business

  • 19

    This agent is the most basic in economic activity as they are the consumer of goods and services

    household or individual economic agent

  • 20

    Explain why you choose this price and if you charge less than competition how you can afford to do so

    justification of pricing

  • 21

    When the research gathers_ of range to create a new product or discovered the ways in governing system of product and services

    research and development

  • 22

    Objective of household

    maximize their utility

  • 23

    The decision making process for this is short especially for items that have a lower value

    business to consumer

  • 24

    Understand the consumers associate a product price and distribution with its quality and they take this into account when devising the overall marketing strategy

    marketers

  • 25

    Packaging information warranties and quarantines that will be provided with this product information relating to the repair damage products

    description of your product or service

  • 26

    Connects consumer to exchange goods and service artificially with thermal employed charging transaction price increases

    consumer to consumer

  • 27

    Is based on a company's overall marketing strategy

    marketing plan

  • 28

    An operational document outlines an advertising strategy that organization will implement to generate leads and leads it target market

    marketing strategy

  • 29

    Face to affiliate for every sale they help you make

    commission

  • 30

    It is the integrated marketing communication campaign

    promotion

  • 31

    Include expenses related to the resources acquisition product distribution and other expenses that make you a company chain of production sales and inquiry

    logistics cost

  • 32

    When establishing a price companies must considered a unit of cost marketing cost and distribution expense

    price

  • 33

    An exclusive right granted for invention which is the product or process that

    patents

  • 34

    A competitive exchange among rivals_ who lower the price points on their products in a strategic attempt to undercut one another and capture greater market share

    price war

  • 35

    Branch of economics that studies how an overall economy operate on a larger scale

    macroeconomics

  • 36

    Is based on a company's overall marketing strategy

    marketing plan

  • 37

    Studies economy wide phenomena such as

    inflation, price level, rate of economic growth, gdp, changes in unemployment, national income

  • 38

    Relates to geography or base on the physical feature of an area

    geographic

  • 39

    The activity of making products and service available so that people buy them

    selling

  • 40

    Are messages paid for by those who send them and are intended to inform or influence people who receive them

    advertising

  • 41

    Study of population on factors such as age, race and sex

    demographic analysis

  • 42

    Enjoys the power of setting the prices for his goods

    monopoly

  • 43

    A fundamental principle of economics that state that at higher price consumer will demand a lower quantity

    law of demand

  • 44

    Economic is a social science concerned with the blank, blank and blank

    production, distribution and consumption

  • 45

    The action of business of promoting and selling of products or services including market research advertising

    marketing

  • 46

    Says that the higher price will induce producer to supply a higher quantity of the market

    law of supply

  • 47

    Supports pricing decision and new market entry

    market research

  • 48

    The study of individuals household and firms behavior in decision making and allocation of resources

    microeconomics

  • 49

    The total value of goods and service produced in a country in a fiscal year

    gross domestic product

  • 50

    Is studying how the quantity and quality of a products available on the market value prices according to the demand of individual economic agents

    theory of demand

  • 51

    Examine and explain the factors involved in consumer decisions are. What they buy how you decide to buy why what and how much

    consumer theory

  • 52

    Measures the result of marketing effort and their reporting timeline

    metrics

  • 53

    Is responsible for studying analyzing and explaining the interaction between all theories of microeconomic dynamics

    general equilibrium theory

  • 54

    Consider the different types of markets that may exist in the relation to the total number of supply and demand

    theory of active financial markets

  • 55

    Requiring a buyer or sellers to buy or sell all or most of a certain product from a single supplier

    exclusive dealings

  • 56

    This is where you describe your business target audience

    market analysis

  • 57

    Type of intellectual property that helps to protect your brand by distinguishing it from competitors

    trademark

  • 58

    Also known as the mouth of the funnel

    ideation phase

  • 59

    It is a type of monopoly in which a single seller controls the entire supply of the market which does not have a close substitute

    imperfect monopoly

  • 60

    Tell us that the compete in order to completely dominate the market

    stackelberg model

  • 61

    It is a type of monopoly in which a single seller controls the entire market, by selling price as for all the consumer

    simple or single monopoly

  • 62

    Firms changes different prices for the same goods or service to different consumer

    discriminative monopoly

  • 63

    When there is a proper interaction that companies so that both companies can

    bertrand model

  • 64

    The process of bringing new products or service to markets

    commercialization

  • 65

    It is a formal arrangement by two or more parties to manage and operate a business and share its profits

    partnership

  • 66

    Strives to incorporate a marketing philosophy known as 4p's

    marketing mix

  • 67

    Is when someone could work and want to work but is unable to find a suitable job

    unemployment

  • 68

    Target certain demographics and geographic areas

    tailored messaging

  • 69

    Statistics that describe population and their characteristics

    demographics

  • 70

    Typically bundled in thinking through who targets audience and stakeholders for commercialized product or service is

    stakeholder stage

  • 71

    Can be very effective in retaining existing customers

    loyalty programs

  • 72

    Used to encourage competitors customers to try the firms product if there is reason to believe that such a trial will resort in repeat purchases

    price promotion

  • 73

    Occurs when there is a supply shortage combined within of demand to allow the producer to raise prices

    cost push inflation