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Marketing Quiz
30問 • 4ヶ月前
  • Lorenzo Cokee
    • 通報

    問題一覧

  • 1

    Supply Chain Management only focuses on logistics and transportation.

    False

  • 2

    Marketing channels do not play any role in managing inventory risks.

    False

  • 3

    Intensive distribution is best suited for high-end luxury items.

    False

  • 4

    Horizontal conflict in channel management occurs between different levels of the supply chain.

    False

  • 5

    In a selective distribution strategy, a product is made available in as many outlets as possible.

    False

  • 6

    Consistency in messaging across all platforms is irrelevant to a brand's IMC strategy.

    False

  • 7

    The role of promotion is purely to inform customers and does not involve persuasion or reinforcement.

    True

  • 8

    Sales promotion typically involves long-term incentives.

    False

  • 9

    Personal selling involves mass communication through platforms like TV or radio.

    False

  • 10

    Market conditions, such as economic downturns, should influence the selection of promotion mix elements.

    True

  • 11

    Word-of-mouth communication is less trusted by consumers than traditional advertisements.

    False

  • 12

    Promotion has been criticized for encouraging materialism, but it also helps inform consumers and drive economic growth.

    True

  • 13

    E-commerce eliminates the need for traditional marketing channels.

    False

  • 14

    Antitrust laws in channel management prevent monopolistic practices and encourage fair competition.

    False

  • 15

    What is the role of intermediaries in the supply chain?

    They connect producers with customers by performing tasks like buying, selling, and assuming risk.

  • 16

    Which of the following is a key component of supply chain management?

    Logistics and inventory management

  • 17

    What is a primary benefit of using marketing channels?

    It reduces the number of transactions and associated costs.

  • 18

    Which market coverage strategy is suitable for luxury items?

    Exclusive distribution

  • 19

    What is the function of logistics in the supply chain?

    Forecasting future demand

  • 20

    Which type of channel conflict occurs between intermediaries at the same level?

    Horizontal conflict

  • 21

    In marketing channels, what is the purpose of "grading"?

    Inspecting the quality of products

  • 22

    Which of the following technologies is enhancing the efficiency of supply chains?

    Data analytics

  • 23

    Promotion has been criticized for encouraging materialism, but it also helps inform consumers and drive economic growth.

    Ensure cohesive brand messaging across all channels

  • 24

    Synergy in IMC refers to:

    Combining marketing channels to increase impact

  • 25

    Which of the following best describes "noise" in communication?

    Interference that distorts the message

  • 26

    What is the purpose of reminding in promotion?

    To keep the product top-of-mind for consumers

  • 27

    Public relations in the promotion mix focuses on:

    Managing and enhancing the brand's public image

  • 28

    When selecting promotion mix elements, which of the following is NOT a factor to consider?

    The company's employee count

  • 29

    A defense of promotion includes the argument that:

    It provides valuable information to help consumers make informed decisions

  • 30

    Influencer marketing is effective because:

    Influencers engage with niche audiences in an authentic way

    • Disasters1

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    Disasters1

    Disasters1

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    Disasters3

    Disasters3

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    Disasters3

    Disasters3

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    Sentence Rearrangement

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    Sentence Rearrangement

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    Book of John

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    Republic Acts

    Republic Acts

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    Republic Acts

    Republic Acts

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    Statements

    Statements

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    Statements

    Statements

    5問 • 1年前
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    Counterclaims

    Counterclaims

    Lorenzo Cokee · 6問 · 1年前

    Counterclaims

    Counterclaims

    6問 • 1年前
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    Purposeful Writing

    Purposeful Writing

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    Purposeful Writing

    Purposeful Writing

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    Estimation of Parameters

    Estimation of Parameters

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    Estimation of Parameters

    Estimation of Parameters

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    Development1

    Development1

    Lorenzo Cokee · 8問 · 1年前

    Development1

    Development1

    8問 • 1年前
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    Development2

    Development2

    Lorenzo Cokee · 8問 · 1年前

    Development2

    Development2

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    Development3

    Development3

    Lorenzo Cokee · 7問 · 1年前

    Development3

    Development3

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    Entrepreneurship

    Entrepreneurship

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    Entrepreneurship

    Entrepreneurship

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    Entrepreneurship 2

    Entrepreneurship 2

    Lorenzo Cokee · 16問 · 1年前

    Entrepreneurship 2

    Entrepreneurship 2

    16問 • 1年前
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    Entrepreneurship 3

    Entrepreneurship 3

    Lorenzo Cokee · 15問 · 1年前

    Entrepreneurship 3

    Entrepreneurship 3

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    Literature

    Literature

    Lorenzo Cokee · 9問 · 1年前

    Literature

    Literature

    9問 • 1年前
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    Figurative Language

    Figurative Language

    Lorenzo Cokee · 12問 · 1年前

    Figurative Language

    Figurative Language

    12問 • 1年前
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    Pre Colonial Literature

    Pre Colonial Literature

    Lorenzo Cokee · 15問 · 1年前

    Pre Colonial Literature

    Pre Colonial Literature

    15問 • 1年前
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    Colonial Literature

    Colonial Literature

    Lorenzo Cokee · 14問 · 1年前

    Colonial Literature

    Colonial Literature

    14問 • 1年前
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    問題一覧

  • 1

    Supply Chain Management only focuses on logistics and transportation.

    False

  • 2

    Marketing channels do not play any role in managing inventory risks.

    False

  • 3

    Intensive distribution is best suited for high-end luxury items.

    False

  • 4

    Horizontal conflict in channel management occurs between different levels of the supply chain.

    False

  • 5

    In a selective distribution strategy, a product is made available in as many outlets as possible.

    False

  • 6

    Consistency in messaging across all platforms is irrelevant to a brand's IMC strategy.

    False

  • 7

    The role of promotion is purely to inform customers and does not involve persuasion or reinforcement.

    True

  • 8

    Sales promotion typically involves long-term incentives.

    False

  • 9

    Personal selling involves mass communication through platforms like TV or radio.

    False

  • 10

    Market conditions, such as economic downturns, should influence the selection of promotion mix elements.

    True

  • 11

    Word-of-mouth communication is less trusted by consumers than traditional advertisements.

    False

  • 12

    Promotion has been criticized for encouraging materialism, but it also helps inform consumers and drive economic growth.

    True

  • 13

    E-commerce eliminates the need for traditional marketing channels.

    False

  • 14

    Antitrust laws in channel management prevent monopolistic practices and encourage fair competition.

    False

  • 15

    What is the role of intermediaries in the supply chain?

    They connect producers with customers by performing tasks like buying, selling, and assuming risk.

  • 16

    Which of the following is a key component of supply chain management?

    Logistics and inventory management

  • 17

    What is a primary benefit of using marketing channels?

    It reduces the number of transactions and associated costs.

  • 18

    Which market coverage strategy is suitable for luxury items?

    Exclusive distribution

  • 19

    What is the function of logistics in the supply chain?

    Forecasting future demand

  • 20

    Which type of channel conflict occurs between intermediaries at the same level?

    Horizontal conflict

  • 21

    In marketing channels, what is the purpose of "grading"?

    Inspecting the quality of products

  • 22

    Which of the following technologies is enhancing the efficiency of supply chains?

    Data analytics

  • 23

    Promotion has been criticized for encouraging materialism, but it also helps inform consumers and drive economic growth.

    Ensure cohesive brand messaging across all channels

  • 24

    Synergy in IMC refers to:

    Combining marketing channels to increase impact

  • 25

    Which of the following best describes "noise" in communication?

    Interference that distorts the message

  • 26

    What is the purpose of reminding in promotion?

    To keep the product top-of-mind for consumers

  • 27

    Public relations in the promotion mix focuses on:

    Managing and enhancing the brand's public image

  • 28

    When selecting promotion mix elements, which of the following is NOT a factor to consider?

    The company's employee count

  • 29

    A defense of promotion includes the argument that:

    It provides valuable information to help consumers make informed decisions

  • 30

    Influencer marketing is effective because:

    Influencers engage with niche audiences in an authentic way