問題一覧
1
is quickly emerging as the next area of opportunity for driving value through analytics in hospitality.
Marketing
2
The guest is at the core of marketing's responsibility, so guest data is at the core of marketing data.
Marketing Data
3
(age, gender, geography),
Demographic
4
(personality, values, opinions, attitudes, lifestyles),
Psychographic
5
(recency, frequency, value).
Behavioural information
6
rewards guests for allowing the hotel to access and track their information. This means that loyalty programs must be designed with enough value to the guest that they are willing to allow this information to be collected.
Loyalty program
7
Marketers also collect data on the content and performance of campaigns, and can use this to report on past performance and predict future performance.
Campaign Performance
8
As the digital ecosystem evolves, so too do opportunities for marketing to collect new data. Hospitality and gaming companies are beginning to explore the following data sources.
Emerging Data sources