問題一覧
1
What is the primary purpose of a company's mission statement?
D) To explain the company’s reason for existence and its current objectives.
2
Which of the following is NOT a characteristic of a well-crafted vision statement?
C) It should focus on the company’s short-term objectives.
3
What distinguishes a vision statement from a mission statement?
C) The vision statement is future-oriented and aspirational, while the mission statement focuses on the company’s purpose and current activities.
4
What is the main focus of corporate goals?
D) They are aimed at guiding the company’s decision-making and strategic direction.
5
Which of the following is an example of a mission statement goal?
B) Delivering high-quality products to our customers in a timely manner.
6
A vision statement should provide which of the following?
C) Inspiration and a roadmap for the company’s future success.
7
Which of the following is an example of a vision statement goal?
D) We will strive to become a leading sustainable business by 2030.
8
The process of developing a vision and mission statement is important because it helps to:
D) Provide a shared purpose and long-term direction for all stakeholders.
9
Mission statements are often shorter and more specific than vision statements because they:
C) Explain how the company will achieve its overarching vision.
10
Which of the following best describes the relationship between a vision and a mission statement?
C) The vision describes the company’s future aspirations, while the mission describes how it will accomplish those aspirations in the present.
11
What is the primary purpose of assessing organizational performance?
B) To identify the company's strengths and weaknesses.
12
Which of the following is NOT a common financial measure used to assess organizational performance?
B) Market share growth.
13
Non-financial measures of performance are typically used to assess:
B) Operational effectiveness and efficiency.
14
What is the balanced scorecard used for in performance assessment?
B) To align the company’s long-term goals with its strategies.
15
A financial performance measure evaluates:
C) The ability to generate profits relative to its assets.
16
What is the main advantage of using non-financial performance measures?
C) They help assess aspects of performance that financial measures cannot, such as customer satisfaction and innovation.
17
The Return on Equity (ROE) ratio is useful for assessing:
B) A company’s profitability relative to its equity.
18
The benchmarking process involves:
A) Comparing a company’s performance to its competitors or industry standards.
19
Which of the following is a non-financial measure used to assess organizational performance?
C) Employee turnover rate.
20
What is the role of key performance indicators (KPIs) in assessing organizational performance?
B) They measure how well the company is achieving its strategic objectives.
21
According to the concept of the CEO as a celebrity, the CEO is often seen as:
B) A symbolic leader whose persona is tied to the company’s image.
22
Which of the following best describes the "celebrity CEO" phenomenon?
B) The CEO’s public persona and media presence become intertwined with the company’s brand identity.
23
How can a celebrity CEO influence consumer perceptions?
C) By leveraging their personal brand to increase the company’s visibility and reputation.
24
What is a potential risk of relying too heavily on a celebrity CEO for the company’s image?
C) The CEO’s personal brand may become a liability if their reputation is damaged.
25
How can a CEO’s media presence impact the company?
B) It can help boost brand recognition, attract investment, and influence public opinion.
26
What is a celebrity CEO’s main role in the context of strategic management?
B) To build relationships with shareholders, investors, and the media.
27
Which of the following is a key characteristic of celebrity CEOs in the business world?
C) They use their fame to promote their company and strengthen its market position.
28
In the context of strategic management, why is the role of the celebrity CEO considered important?
B) Because their presence can align the company’s identity with consumer values and influence market perceptions.
29
What is one challenge that a company may face with a celebrity CEO?
D) Employees may become more focused on the CEO’s persona than on actual company goals.
30
A celebrity CEO is most likely to engage in which of the following activities?
C) Building a public profile that reflects the company's core values and goals.
31
Which of the following is the primary purpose of evaluating the external environment in strategic management?
B) To assess the external opportunities and threats that may affect the company’s performance.
32
The PESTEL framework helps managers evaluate the external environment by focusing on which of the following factors?
A) Political, Economic, Social, Technological, Environmental, Legal
33
Which of the following best describes a threat in the external environment?
B) Economic recessions that reduce consumer spending.
34
Which of the following external factors is considered under the economic segment of the PESTEL framework?
B) Unemployment rates and inflation levels.
35
In the context of evaluating the external environment, what is the purpose of conducting a competitive analysis?
C) To determine how competitors’ strategies might affect the company’s performance.
36
The five forces model developed by Michael Porter is used to assess:
B) The level of competition and industry attractiveness.
37
Which of the following is an example of a social factor in the external environment?
C) Changes in consumer tastes and preferences.
38
In the PESTEL framework, legal factors are concerned with:
A) Changes in government trade policies and regulations.
39
Which of the following is a primary benefit of evaluating the external environment?
A) It helps the company identify potential risks and prepare for them.
40
A company evaluating the technological factors in the external environment would look at:
C) Advances in automation and new product development technologies.
41
The general environment in strategic management refers to:
B) The broad conditions that influence all organizations, regardless of industry.
42
The sociocultural component of the general environment includes:
A) Changes in consumer preferences and demographic shifts.
43
When evaluating the economic factors of the general environment, managers should consider:
C) The influence of inflation, unemployment, and economic growth rates.
44
Which of the following would be classified as a political/legal factor in the general environment?
B) New government regulations regarding environmental sustainability.
45
Technological factors in the general environment refer to:
A) Advances in automation, digital platforms, and product innovation.
46
What is the key role of environmental factors in the general environment?
B) They affect the global impact of climate change and environmental sustainability issues.
47
Which of the following is an example of a sociocultural factor in the general environment?
B) The rise of environmental consciousness among consumers.
48
How can managers use the general environment analysis to shape strategic decisions?
B) By monitoring broad factors like economic conditions and societal trends that affect the industry and company.
49
In the general environment, demographic factors include:
B) The changing characteristics of the population, such as age, education, and income.
50
What is one significant impact of technological factors on a company’s strategy?
C) They shape the way a company develops and markets new products or services.