Designing a channel system calls for analyzing customer needs, establishing channel objectives, and identifying and evaluating the major channel alternative

Channel produce five services outputs: L S W P S

The number of units the channel permits a typical customer to purchase on one occasion

The degree to which the marketing channel makes it easy for customers to purchase the product

The average time customers of the channel weight for receipt of the goods

The assortment breadthb provided by the marketing channel

The add on services (credit, delivery installation, repairs) provided by the channel

THE FOUR BASIC TYPES OF OF MARKETING INTERMEDIARIES W A R D

Is an independent individual or company whose main function

Independently own firms that take title to the merchandise they handled

Are similar to wholesalers, but with one key difference.

Takes title to, or purchases, products from other market intermediaries.

NUMBERS OF INTERMEDIARIES NEEDED E S I

Use of all available outlets to distribute a product

Only some available outlets in area are chosen to distribute a product

Knowing a customers needs, preferences, in buying behavior is paramount. This can be achieved through market research, customer interviews,

Not all channels are the same purpose or audience

Without SMART goals for a channel it's difficult to measure a success or make necessary adjustment

Provide valuable insight into the performance of each channel

For business utilizing indirect channels, alignment with partners is crucial for delivering a consistent customer experience

Inventory issues can disrupt channel performance and customer satisfaction

Markets, customer behavior, technologies are constantly changing

Long term relationships with channels and customers can offer significant competitive advantages

Advanced tools can simplify channel management by automating task in providing valuable analytics

A well trained sales force can significant enhance channel effectiveness