Company becomes dependent on profit from foreign markets to meet its goals

Products may be adapted to meet the needs of individual foreign markets

Products gain popularity to foreign buyers through websites

Planning generally entails not only the marketing but also the production of goods outside the home market

This can ignite the interest of the company to seek additional international sales.

As domestic market demand increase and absorbs surpluses, foreign sales are withdrawn

A firm with permanent productive capacity devoted to the production of goods and services to be marketed in foreign markets

As overseas demand grows, production is allocated for foreign markets

A firm that is fully committed to international sales

Products may reach foreign market via domestic wholesalers/distributors who sell abroad without the knowledge of the producer

A company with temporary surpluses caused by variations in production levels or demand may send their products for marketing overseas

Sales to foreign markets are made as goods become available

Primary focus of operations and production is to service domestic market needs

Sales done by trading companies/foreign customers who directly contact the firm

Companies that treat the world, including their home market, as one market

Market segments are defined by income levels, usage patterns, or other factors that frequently span countries and regions

More than half of sales revenues come from abroad

Seeks markets all over the world and sells products that are a result of planned production for markets in various countries

Few companies fit his model because international customers seek long-term commercial relationships.

Employs foreign or domestic overseas intermediaries, or may have its own sales force or sales subsidiaries in important foreign markets

A company does that not actively cultivate customer outside the foreign country