Introduced the art of designing with type.

Symbols representing OBJECTS such as an ox or a house.

Symbols representing IDEAS.

The ancient Phoenicians needed a simplified writing objects or parts of the body, such as water, door, fish, hand, eye, or house and applied it to the sound.

The Greeks gradually adopted the Phoenician alphabet, ADDING 5 VOWELS.

The Roman’s likewise adopted and altered the Greek alphabet.

Used as the models for the typeface designed by Gutenberg.

Derived from Black letter.

Was a REVIVAL of the Carolingian minuscule of the 9th century and is the BASIS OF SMALL LETTERS.

The INDIVIDUAL LETTERS, punctuation, numerals, and other elements that are used when setting type.

The CAPITAL letters, or caps, of the alphabet.The captial letters, or caps, of the alphabet.

The SMALL letters, or caps, of the alphabet.

The imaginary line upon which the characters seem to be standing.

The imaginary line that runs along the top of most lowercase letters, such as a,c, etc.

The height of the body, or main element,of the lowercase letterform.

The part of some lowercase letters that rises above the meanline.

The part of some lowercase letters that falls below the baseline.

The SPACE entirely or partially enclosed within a letterform.

The finishing strokes that project from the main stroke of a letter.

Type that has no serifs at all

A complete alphabet of caps that are the same size as the body, or X-HEIGHT of the lowercase letters, often used in text settings where regular caps are required but might create unwanted emphasis.

These are NUMBERS that resemble caps by being uniform in height.

These are similar to lowercase characters in the way they vary in size and may have ascenders and descenders.

This refers to the specific design of an alphabet.

The variations in weight or width of the letterforms.

One size of a typestyle in a particular typeface.

The combination of all the fonts of all the typestyles of a typeface.