it is "a combination of tangible and intangible elements, such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest

TYPE of TOURISM PRODUCT

These are goods and services designed mainly for visitors, but also for residents.

The products and services are mostly designed for local people visiting a certain tourist destination

RESPONSES FROM THE TOURIST

- by visiting a destination, eating at a restaurant, or performing at activity.

- which is created by storing the details of events and experience on the tour. The high degree of satisfaction or dissatisfaction is often stored as a long term memory. (human, cultural and history, hospitality)

-Bookings of accommodations, theatres, and at various sites. (infrastructure, natural resources, accommodation, restaurants, shops)

5 MAIN COMPONENTS OF A BETTER TOURISM PRODUCT

- It is the most important aspect of the tourist product

- these are components inside the destination or associated with a tour that allow tourists to stay overnight

-The components inside or associated to the destination that allow visitors stay at destinations and participation in tourism activities

these are the components that influence a traveler's time and financial value. It has to do with the ability to visit, feel, see, or obtain the experience. It is the time commitment

3 STAGES OF TARGET MARKETING

The term "___" refers to the process of establishing a certain perception of a tourism destination in the minds of tourists.

Creating this special place in the mind of the customer is called

MARKETING MIX .

this referred to as distribution is where tourists come and stay

it is the value agreed upon between the customer and supplier in order to enable an exchange

it is the process (set of means and actions) designed to inform potential visitors about the tourism product offered.

TOURISM PRODUCT PRICING POLICIES:

This strategy calls for reductions to a basic Price of product or services. It is a form of sales promotion which at times proves to be rewarding for the customers.

pricing varies with respect to the variation in features of a product.

- It is selling few products at prices lower than the actual prices. It helps to settle the loss by attracting customers to buy more number of products.

It is selling a product for free with another product with the objective of promoting the free product. Customer interest is generated to use the free product thereby increasing the sale.

MARKET SEGMENTATION

This segmentation is done by considering the tourist's: a. Age c. Family status b. Gender d. Income 2.

these criteria are based on the assumption that people from the same place may share features such as lifestyle characteristics and consumption habits. a. regions, cities, states, countries, topography, political boundaries, etc.

distinguishes consumers based on consumption habits such as: a. Benefits c. loyalty b. frequency of use

more strongly considers the psychological composition of the tourist. a. Lifestyle b. personality characteristics

ELEMENTS OF TOURISM PRODUCT

The physical plant's features or amenities are put to use for tourists with ___. C.

It's the manner in which the service is delivered. D.

it is determined by the inner four elements quality. These elements prepare tourists to participate in tourism services on a physical, intellectual, and/or emotional level

It provides fourth with reasonable choice of options to enhance their experience. E.

It is tangible and is made up of a range of resources that support tourism.

what are the physical plant

include both fixed and variable costs.

remain same regardless of the sales which involve building, insurance, and equipment costs.

include costs for wages, gas, electricity, cleaning, maintenance, repairing, materials used in production, office stationery, linen, food, petrol, machinery. uniforms, bank fees, marketing research expenses, and expenses for advertisements, promotions, brochures, and conducting consumer or trade events.

This is determined by comparing the competitors' offers and the own product offers. these are set without compromising the competitive advantage

the products on television commercials, newspapers, radio stations, and websites.

which are owned by businesses or government agencies and may be used by their employees and their relatives.

These are open places that are frequently surrounded by beautiful greenery. They provide a clean area where you may pitch their own tent, as well as water and electricity.

may be arranged via tour operators. Some trained personnel who can get access to the location, explain the significance of the place, and assist and accompany visitors during their stay. As part of the tour, a guide is hired to accompany the tour participants.ge

This type of accommodation provides lodging but requires self-catering for by food. It comes with cooking, fuel, and amenities, as well as some basic supplies like tea/coffee/sugar sachets and a supply of drinking water. o

The tour operators may either arrange accommodation with eating facilities or form partnerships with local restaurants that are ready to accommodate groups. The tour operator pays for breakfast, lunch, and dinner if the tour package is all inclusive. If not, the tourists will have to pay out of pocket

Process of Creation of a Tourism Product

The process of creating a product begins with ____ such as resources, raw morials, various building materials, energy, and fuel.

The primary inputs are subsequently processed into ___a manufacturing or construction.

Expert management, workforce, and technical services improve the __ before packaging them into intermediate outputs.

The ___ are the tourists' own experience acquired from using services and participating in different tourism-related activities.

-Surface transportation refers to road or water-based transportation.

it has become one of the main practices in marketing that assists in identifying distinct groups of consumers. These groups have similar needs, wants, attitudes, shopping habits, media usage, price sensitivity and other characteristics

are the fees paid to the intermediaries to distribute and sell your product.