DMM

55問 • 1年前

問題一覧

it is "a combination of tangible and intangible elements, such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest

TOURISM PRODUCT

TYPE of TOURISM PRODUCT

tourism oriented products (top) residents oriented products (rop)

These are goods and services designed mainly for visitors, but also for residents.

TOURISM ORIENTED PRODUCTS (TOP)

The products and services are mostly designed for local people visiting a certain tourist destination

RESIDENTS ORIENTED PRODUCTS (ROP)

RESPONSES FROM THE TOURIST

experiential emotional physical-

- by visiting a destination, eating at a restaurant, or performing at activity.

EXPERIENTIAL

- which is created by storing the details of events and experience on the tour. The high degree of satisfaction or dissatisfaction is often stored as a long term memory. (human, cultural and history, hospitality)

EMOTIONAL

-Bookings of accommodations, theatres, and at various sites. (infrastructure, natural resources, accommodation, restaurants, shops)

PHYSICAL

5 MAIN COMPONENTS OF A BETTER TOURISM PRODUCT

attractions accommodation amenities accessibility

- It is the most important aspect of the tourist product

ATTRACTIONS

- these are components inside the destination or associated with a tour that allow tourists to stay overnight

ACCOMMODATIONS

-The components inside or associated to the destination that allow visitors stay at destinations and participation in tourism activities

AMENITIES

these are the components that influence a traveler's time and financial value. It has to do with the ability to visit, feel, see, or obtain the experience. It is the time commitment

ACCESSIBILITY

3 STAGES OF TARGET MARKETING

segmentation targeting positioning and differentiation

The term "___" refers to the process of establishing a certain perception of a tourism destination in the minds of tourists.

destination positioning

Creating this special place in the mind of the customer is called

DESTINATION POSITIONING.

MARKETING MIX .

product price place Promotion

this referred to as distribution is where tourists come and stay

PLACE

it is the value agreed upon between the customer and supplier in order to enable an exchange

PRICE

it is the process (set of means and actions) designed to inform potential visitors about the tourism product offered.

PROMOTION

TOURISM PRODUCT PRICING POLICIES:

discount pricing variable pricing loss leader pricing promotional pricing

This strategy calls for reductions to a basic Price of product or services. It is a form of sales promotion which at times proves to be rewarding for the customers.

DISCOUNT PRICING

pricing varies with respect to the variation in features of a product.

VARIABLE PRICING -

- It is selling few products at prices lower than the actual prices. It helps to settle the loss by attracting customers to buy more number of products.

LOSS LEADER PRICING

It is selling a product for free with another product with the objective of promoting the free product. Customer interest is generated to use the free product thereby increasing the sale.

PROMOTIONAL PRICING -

MARKET SEGMENTATION

demographic psychographic geographic behavioral

This segmentation is done by considering the tourist's: a. Age c. Family status b. Gender d. Income 2.

Demographic

these criteria are based on the assumption that people from the same place may share features such as lifestyle characteristics and consumption habits. a. regions, cities, states, countries, topography, political boundaries, etc.

Geographic

distinguishes consumers based on consumption habits such as: a. Benefits c. loyalty b. frequency of use

Behavioral

more strongly considers the psychological composition of the tourist. a. Lifestyle b. personality characteristics

Psychographic

ELEMENTS OF TOURISM PRODUCT

Service Hospitality Involvement Freedom of choice The physical plant

The physical plant's features or amenities are put to use for tourists with ___. C.

SERVICE

It's the manner in which the service is delivered. D.

HOSPITALITY

it is determined by the inner four elements quality. These elements prepare tourists to participate in tourism services on a physical, intellectual, and/or emotional level

INVOLVEMENT

It provides fourth with reasonable choice of options to enhance their experience. E.

FREEDOM OF CHOICE

It is tangible and is made up of a range of resources that support tourism.

THE PHYSICAL PLANT

what are the physical plant

A FIXED PROPERTY such as an accommodation. A MAN-MADE ATTRACTION such as a resort. A MOBILE PROPERTY such as a ship or an airbus. A NATURAL ATTRACTION such as a landscape, wild life, natural structure. A NATURAL OR MANMADE CONDITION such as weather, crowd, infrastructure at the destination.

include both fixed and variable costs.

OPERATING COSTS -

remain same regardless of the sales which involve building, insurance, and equipment costs.

FIXED COSTS

include costs for wages, gas, electricity, cleaning, maintenance, repairing, materials used in production, office stationery, linen, food, petrol, machinery. uniforms, bank fees, marketing research expenses, and expenses for advertisements, promotions, brochures, and conducting consumer or trade events.

VARIABLE COSTS

This is determined by comparing the competitors' offers and the own product offers. these are set without compromising the competitive advantage

PROFIT MARGINS

the products on television commercials, newspapers, radio stations, and websites.

ADVERTISING

which are owned by businesses or government agencies and may be used by their employees and their relatives.

GUEST HOUSES,

These are open places that are frequently surrounded by beautiful greenery. They provide a clean area where you may pitch their own tent, as well as water and electricity.

CAMPING SITES -

may be arranged via tour operators. Some trained personnel who can get access to the location, explain the significance of the place, and assist and accompany visitors during their stay. As part of the tour, a guide is hired to accompany the tour participants.ge

GUIDED TOURS -

This type of accommodation provides lodging but requires self-catering for by food. It comes with cooking, fuel, and amenities, as well as some basic supplies like tea/coffee/sugar sachets and a supply of drinking water. o

SELF-CATERING-

The tour operators may either arrange accommodation with eating facilities or form partnerships with local restaurants that are ready to accommodate groups. The tour operator pays for breakfast, lunch, and dinner if the tour package is all inclusive. If not, the tourists will have to pay out of pocket

DINING FACILITIES

Process of Creation of a Tourism Product

Primary Inputs Intermediate Inputs Intermediate Outputs Final Outputs

The process of creating a product begins with ____ such as resources, raw morials, various building materials, energy, and fuel.

PRIMARY INPUTS

The primary inputs are subsequently processed into ___a manufacturing or construction.

INTERMEDIATE (OR PROCESSED) INPUTS

Expert management, workforce, and technical services improve the __ before packaging them into intermediate outputs.

INTERMEDIATE OUTPUTS

The ___ are the tourists' own experience acquired from using services and participating in different tourism-related activities.

FINAL OUTPUTS

-Surface transportation refers to road or water-based transportation.

TRANSPORT FACILITIES

it has become one of the main practices in marketing that assists in identifying distinct groups of consumers. These groups have similar needs, wants, attitudes, shopping habits, media usage, price sensitivity and other characteristics

MARKET SEGMENTATION

are the fees paid to the intermediaries to distribute and sell your product.

COMMISSIONS

mix festival

F - Robles, Jorelyn · 25問 · 1年前

mix festival