Advertising
問題一覧
1
Creative environment
2
Creating community
3
Because it’s the engine of contagion
4
Deep usefulness
5
It’s how you get the functional benefit
6
Identified or identifiable
7
17
8
Cannes films festival opens the advertising films sections
9
Take some time to define your own ethical boundaries
10
7
11
Because it channels a brand’s emotional qualities
12
Creative strategy
13
Be remarkable or awarness memory
14
Purple cow
15
People, planet, profit
16
Accelerating the world’s transition to sustainable transport
17
Both
18
Both
19
It’s intangibile values
20
The why
21
The brand
22
Use influencers primarily for branding and brand awarness
23
No, it’s about the strategy statement
24
Sony Playstation
25
The commercial is shown to you, the content is there for you
26
The why
27
Bill Bernbach
28
When psychology and copywriting met
29
What is the one thing about product/brand?
30
Just once
31
Facts
32
Creativity
33
Feelings
34
The emotional state a buyer is in
35
52-70 and somewhat hedonistic
36
Over 70 years old, with a good work ethic
37
Women
38
Boomers
39
Give them goal and let them figure out how to reach it
40
20 years younger
41
Integrate LGBTQ-themed ads across the campaign
42
They tend to have more disposable incomes than the avarage citizens
43
Create innovations that lead to new markets
44
Exageration, emulation, exibition
45
Hyperbolic
46
Uncovering cultural biases
47
Emulation
48
Disruption
49
Develop marketing messages which will be rememberd and acted upon
50
Will be rememberd and acted upon
51
Leo Burnett
52
An idea that changes the way people live
53
An inspiring idea, beautifully crafted
54
Changes the way people think and feel
55
Yes, if it is relevant for what people do
56
Changing why we buy
57
Acts
58
Lovemark is about emotions, humankind is about behaviours
59
Love/respect
60
Creating loyalty that goes beyond reason
61
Yes, if it’s aimed at changing human behaviors
62
Wanting to be closer to a brand
63
Lovemark is about emotions, humankind is about behaviours
64
Gossip
65
What your brand wants to say what your audience wants to hear
66
Both of them
67
Creating brand reputation
68
Hotmail
69
Entrataining
70
A behaviour
71
Invisible sponsorship on YouTube and Instagram is no longer acceptable
72
Message
73
Emotions
74
Collective programming of the mind of one group
75
Remix
76
Connect people who wanted to spend time together
77
Transparent codes embedded within messages
78
Both of them
79
All wrong
80
Through imitation
81
Richard Dawkins
82
Awarness
83
Wonder
84
Remix
85
Emphathy
86
Putting together contrasting elements
87
Estrangement
88
Hyperbole
89
Paradox, estrangement, hyperbole
90
Actions
91
1996
92
Lifestyle claims
93
Using common elements to create a series of ads that convey the same brand message
94
Libel
95
Substantiation
96
Puffery
97
Action
98
Strategy is a broader how, tactics is a narrower focus on actions
99
Something useful for both
100
How we enhance conformity between creative pieces of campaign
問題一覧
1
Creative environment
2
Creating community
3
Because it’s the engine of contagion
4
Deep usefulness
5
It’s how you get the functional benefit
6
Identified or identifiable
7
17
8
Cannes films festival opens the advertising films sections
9
Take some time to define your own ethical boundaries
10
7
11
Because it channels a brand’s emotional qualities
12
Creative strategy
13
Be remarkable or awarness memory
14
Purple cow
15
People, planet, profit
16
Accelerating the world’s transition to sustainable transport
17
Both
18
Both
19
It’s intangibile values
20
The why
21
The brand
22
Use influencers primarily for branding and brand awarness
23
No, it’s about the strategy statement
24
Sony Playstation
25
The commercial is shown to you, the content is there for you
26
The why
27
Bill Bernbach
28
When psychology and copywriting met
29
What is the one thing about product/brand?
30
Just once
31
Facts
32
Creativity
33
Feelings
34
The emotional state a buyer is in
35
52-70 and somewhat hedonistic
36
Over 70 years old, with a good work ethic
37
Women
38
Boomers
39
Give them goal and let them figure out how to reach it
40
20 years younger
41
Integrate LGBTQ-themed ads across the campaign
42
They tend to have more disposable incomes than the avarage citizens
43
Create innovations that lead to new markets
44
Exageration, emulation, exibition
45
Hyperbolic
46
Uncovering cultural biases
47
Emulation
48
Disruption
49
Develop marketing messages which will be rememberd and acted upon
50
Will be rememberd and acted upon
51
Leo Burnett
52
An idea that changes the way people live
53
An inspiring idea, beautifully crafted
54
Changes the way people think and feel
55
Yes, if it is relevant for what people do
56
Changing why we buy
57
Acts
58
Lovemark is about emotions, humankind is about behaviours
59
Love/respect
60
Creating loyalty that goes beyond reason
61
Yes, if it’s aimed at changing human behaviors
62
Wanting to be closer to a brand
63
Lovemark is about emotions, humankind is about behaviours
64
Gossip
65
What your brand wants to say what your audience wants to hear
66
Both of them
67
Creating brand reputation
68
Hotmail
69
Entrataining
70
A behaviour
71
Invisible sponsorship on YouTube and Instagram is no longer acceptable
72
Message
73
Emotions
74
Collective programming of the mind of one group
75
Remix
76
Connect people who wanted to spend time together
77
Transparent codes embedded within messages
78
Both of them
79
All wrong
80
Through imitation
81
Richard Dawkins
82
Awarness
83
Wonder
84
Remix
85
Emphathy
86
Putting together contrasting elements
87
Estrangement
88
Hyperbole
89
Paradox, estrangement, hyperbole
90
Actions
91
1996
92
Lifestyle claims
93
Using common elements to create a series of ads that convey the same brand message
94
Libel
95
Substantiation
96
Puffery
97
Action
98
Strategy is a broader how, tactics is a narrower focus on actions
99
Something useful for both
100
How we enhance conformity between creative pieces of campaign