問題一覧
1
Which of the following is a major advantage of the market organization?
The Company is organized around the Leeds of specific Customer Segments
2
The managers of Arrow, an American retail chain, are currently reviewing new demographic markets to sell the firm‘s current products. This is an example of ______.
market development
3
Joe Kerry, owner of a small bakery, wants to obtain marketing insights to improve his buisness. Joe has a limited budget and would like to gather free secondary data. What is the best option for Joe?
Internet reserarch engines
4
Jonathan works for a firm that assists companies in promoting, distributing, and selling their products to end customers. The firm Jonathan works for is a _____.
marketing intermediary
5
Among the generational groups in U.S population, the ____ are still wealthiest generation in U.S. history.
baby boomers
6
Which of the following would a marketers LEAST likely do to encourage habitual buying behaviour?
stress unique tires in ads
7
Price & Malone Corp, a company based in Houston, caters to a market of individuals and households that buy goods and services for personal consumption. Price & Malone caters to a ____ market.
consumer
8
Which of the following is true with regard to gathering secondary data?
Internet search engines can be useful sources of relevant secondary data
9
When cunsumora are highly involved with the purchase of an expensive product and then precieve signification difference among brands, they most likely will exhibit _____.
complex buying behaviour
10
Sam has been directed to study the demographic, economic, political and cultural forces that effect an organisation. In this instance, Sam has been directed to study the _____ of the organization
macroenvironment
11
After the purchase of a product, consumer will be either satisfied of dissatisfied and engage in _____.
postpurchase behavior
12
.
opportunities
13
.
marketing management
14
.
firms manage customer touch points to maximize customer loyality
15
.
Costly internetional research is necessary if firms want to succeed in foreign markets.
16
.
A shoe manufacturer, whose business definition is: "We manufacture affordable and long lasting shoes for all’’.
17
.
personal sources
18
.
develop customer insights
19
.
target marketing
20
.
a frequency marketing program