問題一覧
1
Which of the following is true with regard to gathering secondary data?
Internet search engines can be useful sources of relevant secondary data
2
.
firms manage customer touch points to maximize customer loyality
3
.
opportunities
4
.
personal sources
5
.
target marketing
6
Joe Kerry, owner of a small bakery, wants to obtain marketing insights to improve his buisness. Joe has a limited budget and would like to gather free secondary data. What is the best option for Joe?
Internet reserarch engines
7
.
marketing management
8
Sam has been directed to study the demographic, economic, political and cultural forces that effect an organisation. In this instance, Sam has been directed to study the _____ of the organization
macroenvironment
9
.
A shoe manufacturer, whose business definition is: "We manufacture affordable and long lasting shoes for all’’.
10
Among the generational groups in U.S population, the ____ are still wealthiest generation in U.S. history.
baby boomers
11
Which of the following would a marketers LEAST likely do to encourage habitual buying behaviour?
stress unique tires in ads
12
Which of the following is a major advantage of the market organization?
The Company is organized around the Leeds of specific Customer Segments
13
.
a frequency marketing program
14
After the purchase of a product, consumer will be either satisfied of dissatisfied and engage in _____.
postpurchase behavior
15
The managers of Arrow, an American retail chain, are currently reviewing new demographic markets to sell the firm‘s current products. This is an example of ______.
market development
16
.
develop customer insights
17
.
Costly internetional research is necessary if firms want to succeed in foreign markets.
18
Jonathan works for a firm that assists companies in promoting, distributing, and selling their products to end customers. The firm Jonathan works for is a _____.
marketing intermediary
19
When cunsumora are highly involved with the purchase of an expensive product and then precieve signification difference among brands, they most likely will exhibit _____.
complex buying behaviour
20
Price & Malone Corp, a company based in Houston, caters to a market of individuals and households that buy goods and services for personal consumption. Price & Malone caters to a ____ market.
consumer